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Tell Nickelodeon: Stop Bombarding Preschoolers with SpongeBob

Yesterday, children’s broadcaster Nickelodeon made a startling admission: its hit show SpongeBob SquarePants—whose star is featured on countless products designed for toddlers and preschoolers—is not intended for children under six. Nickelodeon was responding to a brand new study that found that watching the fast-paced SpongeBob SquarePants has a negative influence on preschoolers' executive function. Children who watched nine minutes of the show scored... Read more...

Tell Kmart: Stop Stealing Taxpayer-Funded Class Time

Thanks to you, Scholastic is significantly scaling back its InSchool Marketing Division.  Now we’ve set our sights on the most insidious in-school advertiser of all: Channel One News.  For more than 20 years, Channel One News has forced students to watch a 12-minute daily “newscast” (many of the stories are actually fluff pieces promoting music or movies) that includes 2 minutes of commercials.  Schools showing Channel One lose a full week of instructional time each school year to the... Read more...
FruitLoops.com

Tell Big Food CEOs: Stop Sabotaging Guidelines That Protect Children's Health

August 17, 2011 — Government agencies led by the Federal Trade Commission have proposed voluntary guidelines for food marketing to children.  The guidelines are far from perfect—real regulation with enforcement mechanisms is the best way to improve the food environment for children—but they represent an important step. The food and advertising industries are aggressively lobbying Congress to kill the guidelines.  They’ve hired high-powered lobbyists; flown in company CEOs to meet with the... Read more...

Do preschoolers need mandatory screen time?

May 25, 2011 — If we don’t act now, the pressure on early childcare programs to incorporate screen time into their core curriculum will intensify.  With preschoolers already spending an average of 32 hours per week with screens outside of classrooms, the last thing they need is mandatory screen time in school or daycare.  The National Association for the Education of Young Children has issued a draft of its new position statement on Technology in Early Childhood Programs. ... Read more...

Tell Scholastic: Stop Selling Kids on Coal

On Friday, May 13, Scholastic announced that it would stop distributing “The United States of Energy,” a controversial fourth grade curriculum paid for by the American Coal Foundation.  The materials were also removed from Scholastic’s website. Thanks to all of you who participated in this imortant campaign -- your emails made a difference. To read CCFC's statement, click here. To read our email to members, click here. Why is Scholastic promoting coal to 4th graders? Because the coal industry... Read more...

Tell Scholastic: In-School Marketing Does Not Equal Education

Earlier this week, we told you how Scholastic, in response to a campaign led by CCFC and Rethinking Schools, stopped distributing a controversial fourth grade curriculum paid for by the coal industry.  More importantly, Scholastic announced that it will review its policies and editorial procedures on all sponsored classroom materials. It’s a critical moment for anyone who cares about quality education.  One of the world’s largest educational publishers is listening to your concerns.  And since... Read more...
Webkinz Wheel of Wow

Tell the FTC: Protect Children's Online Privacy

If you care about children’s online privacy, the Federal Trade Commission needs to hear from you. The FTC has proposed important changes to the implementation of the Children’s Online Privacy Protection Rule (COPPA Rule), adopted in 2000 to create a safer online experience for children.  But the online environment for children has changed dramatically over the past ten years, while the COPPA Rule has never been updated.  The FTC’s proposed changes would provide important safeguards protecting... Read more...
Skechers spokesperson Kewl Breeze

Tell the FCC: Sneaky new Nick toon is nothing but a Skechers ad

In response to a petition by CCFC, the Federal Communications Commission has opened an inquiry into whether Zevo-3, the first children’s television program based on advertising spokescharacters, is in the public interest. The animated Zevo-3 stars three superheroes named Kewl Breeze, Elastika, and Z-Strap and a villain named Dr. Stankfoot who, until now, have only been used in advertisements to promote specific lines of Skechers shoes. The show’s broadcast clearly violates... Read more...

Stand Up for Commercial-Free School Buses

The commercialization of our schools could get a lot worse in the coming months. Faced with unprecedented budget shortfalls, many states are considering overturning long-standing laws that prohibit advertising on school buses.  If this new legislation passes, school buses could be transformed into traveling billboards for everything from fast food to violent and sexualized media. That’s why we’ve created the School Bus Ad Action Center.  There you’ll find summaries of each of the state bills... Read more...

Tell Scholastic: Stop the In-School SunnyD Sugar Spree

When CCFC member Angela Stephens went shopping with her six-year-old son, she was surprised when he “launched into a commercial for SunnyD.”  Angela's family goes to great lengths to protect her son from commercial influences and has never purchased SunnyD because of concerns about its poor nutritional value. But when her son excitedly told her that if she bought SunnyD his class would get free books, she realized why he was lobbying so hard: his teacher told him to. Sweetened by high-fructose... Read more...

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