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Do preschoolers need mandatory screen time?

May 25, 2011 — If we don’t act now, the pressure on early childcare programs to incorporate screen time into their core curriculum will intensify.  With preschoolers already spending an average of 32 hours per week with screens outside of classrooms, the last thing they need is mandatory screen time in school or daycare.  The National Association for the Education of Young Children has issued a draft of its new position statement on Technology in Early Childhood Programs. ... Read more...

Tell Scholastic: Stop Selling Kids on Coal

On Friday, May 13, Scholastic announced that it would stop distributing “The United States of Energy,” a controversial fourth grade curriculum paid for by the American Coal Foundation.  The materials were also removed from Scholastic’s website. Thanks to all of you who participated in this imortant campaign -- your emails made a difference. To read CCFC's statement, click here. To read our email to members, click here. Why is Scholastic promoting coal to 4th graders? Because the coal industry... Read more...

Tell Scholastic: In-School Marketing Does Not Equal Education

Earlier this week, we told you how Scholastic, in response to a campaign led by CCFC and Rethinking Schools, stopped distributing a controversial fourth grade curriculum paid for by the coal industry.  More importantly, Scholastic announced that it will review its policies and editorial procedures on all sponsored classroom materials. It’s a critical moment for anyone who cares about quality education.  One of the world’s largest educational publishers is listening to your concerns.  And since... Read more...
Webkinz Wheel of Wow

Tell the FTC: Protect Children's Online Privacy

If you care about children’s online privacy, the Federal Trade Commission needs to hear from you. The FTC has proposed important changes to the implementation of the Children’s Online Privacy Protection Rule (COPPA Rule), adopted in 2000 to create a safer online experience for children.  But the online environment for children has changed dramatically over the past ten years, while the COPPA Rule has never been updated.  The FTC’s proposed changes would provide important safeguards protecting... Read more...
Skechers spokesperson Kewl Breeze

Tell the FCC: Sneaky new Nick toon is nothing but a Skechers ad

In response to a petition by CCFC, the Federal Communications Commission has opened an inquiry into whether Zevo-3, the first children’s television program based on advertising spokescharacters, is in the public interest. The animated Zevo-3 stars three superheroes named Kewl Breeze, Elastika, and Z-Strap and a villain named Dr. Stankfoot who, until now, have only been used in advertisements to promote specific lines of Skechers shoes. The show’s broadcast clearly violates... Read more...

Stand Up for Commercial-Free School Buses

The commercialization of our schools could get a lot worse in the coming months. Faced with unprecedented budget shortfalls, many states are considering overturning long-standing laws that prohibit advertising on school buses.  If this new legislation passes, school buses could be transformed into traveling billboards for everything from fast food to violent and sexualized media. That’s why we’ve created the School Bus Ad Action Center.  There you’ll find summaries of each of the state bills... Read more...

Tell Scholastic: Stop the In-School SunnyD Sugar Spree

When CCFC member Angela Stephens went shopping with her six-year-old son, she was surprised when he “launched into a commercial for SunnyD.”  Angela's family goes to great lengths to protect her son from commercial influences and has never purchased SunnyD because of concerns about its poor nutritional value. But when her son excitedly told her that if she bought SunnyD his class would get free books, she realized why he was lobbying so hard: his teacher told him to. Sweetened by high-fructose... Read more...
Save the Lorax

Save the Lorax!

For more than forty years, Dr. Seuss’s The Lorax has been a clarion call for conservation. Generations of children have been moved by its powerful tale of how rampant greed and consumerism destroyed the forest of Truffula Trees and the Brown Bar-ba-loots, Swomee-Swans, and Humming-Fish that depended on them. But now the book’s powerful message is in danger of being crushed by a real-life landslide of corporate greed. This Friday, Universal Pictures’ The Lorax arrives in... Read more...
The Pussycat Dolls dolls

The Pussycat Dolls - NOT Hasbro's Next Toy

May 24, 2006 - Today, Hasbro announced that they were canceling their planned line of dolls based on the Pussycat Dolls.  Thanks so much to all of you who sent letters - it was your efforts that made the difference.  Click here for more information on Hasbro's decision. If you wish to thank Hasbro, letters should be sent to: Alfred J. Verrecchia President and CEO Hasbro Inc. 1027 Newport Ave Pawtucket, RI 02862 or faxed to 401-727-5544 Don’t Cha (this is... Read more...
Perry the Sneak

Tell Nick: "Naughty" Games are Not for Young Children

Nickelodeon, the children's media empire, is promoting sexualized and violent video games to children as young as preschoolers.  Its popular gaming website, AddictingGames.com, features games such as Candy the Naughty Cheerleader, Bloody Day ("Back alley butchering has never been so much fun. . . . How many kills can you rack?") and the Perry the Sneak series, where gamers take the role of a peeping Tom  trying to catch revealing glimpses of scantily clad and naked... Read more...

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