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CCFC Victory: Disney Offers Refunds on Baby Einstein Videos
CCFC’s ongoing campaign to stop the false and deceptive marketing of baby videos has had an important success. We’ve persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. The refund is only available for a limited time, so please help us spread the word now.
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As a result of our 2006 Federal Trade Commission complaint, Disney stopped claiming that Baby Einstein videos were educational for infants, but the company made no move to compensate parents who purchased them.
We thought parents deserved better. So, with help from CCFC members like you, we kept the pressure on until Disney agreed to reimburse Baby Einstein customers.
The refund offer is a wonderful victory for families and anyone who cares about children. Recent research shows that screen time is not educational for babies. Now parents who purchased Baby Einstein DVDs, mistakenly believing the videos would make their babies smarter, can recoup their money.
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You can help by spreading the word. Letting friends and family members know about the refund will help parents get their money back – it’s also the perfect way to start a conversation about babies, marketing, and screen media. After all, a screen-free babyhood is a critical component of a commercial-free childhood.
For information about how to obtain a Baby Einstein refund , visit
http://www.babyeinstein.com/(S(3qnoffi1whnnnt55h2ljk355))/parentsguide/satisfaction/upgrade_us.html.
To read CCFC’s Federal Trade Commission complaint, visit http://www.commercialfreechildhood.org/babyvideos/ftccomplaint.htm.
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| What you can do: |
| 1. If you've purchased a Baby Einstein DVD in the past 5 years, click here to learn how to get your refund. |
| 2. Share this email and our fact sheet on baby videos with any parents that you know. |
3. Pass on the news about the refund and our success on relevant blogs, parent listservs, and social networking sites such as Twitter and Facebook.
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Links |
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Press |
Disney Isn't Smart About Baby Einstein Response
MediaPost, November 2, 2009 |
No Einstein in Your Crib? Get a Refund
New York Times, October 24, 2009 |
Disney Expands its "Baby Einstein" Refunds
CBS News, October 24, 2009 |
Disney Expands Refunds on Baby Einstein DVDs
Associated Press, October 23, 2009 |
Parents Offered Refunds on Baby Einstein Videos
Canwest News, October 23, 2009 |
Disney Offers Millions of Parents Baby Einstein Video Refunds
Telegraph, October 24, 2009 |
Disney Admits Baby Einstein is a Fraud
ArtThreat, October 24, 2009 |
Refunds Offered on Baby Einstein DVDs
CBC News, October 25, 2009 |
Baby Einstein and the Myth of TV as a Teacher
Lousiville Democrat Examiner, October 26, 2009 |
Disney Offers Baby Einstein Refunds After Alleged False Advertising
The Consumerist, October 25, 2009 |
Disney Offers 'Baby Einstein' Refund
Brandweek, October 23, 2009 |
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