Today, CCFC released a groundbreaking new report, OUT OF BOUNDS: The NFL’s Intensive Campaign to Target Children, exposing the National Football League’s marketing blitz aimed at kids.

Mr. Don Thompson
President and Chief Executive Officer
McDonald’s Corporation
2111 McDonald’s Dr.
Oak Brook, IL, 60523

Dear Mr. Thompson,

As advocates for children and public health, we were extremely interested in your remarks at the 2014 Annual Shareholders Meeting. In response to a question about how McDonald’s markets to children, you said, “we don’t put Ronald out in schools” and “in schools and our restaurants you never see Ronald McDonald.”[1] You listed exceptions to the policy in restaurants, but not in schools.

Last summer, CCFC filed a Federal Trade Commission Complaint against Fisher Price for the false and deceptive marketing of its Laugh and Learn apps for babies as young as six months.

Today CCFC sent the following letter to Apple's CEO demanding that the company end its licensing agreement with Fisher-Price for the Newborn-to-Toddler Apptivity™ Seat for iPad® Device.

January 14, 2014

Tim Cook, CEO
Apple
1 Infinite Loop
Cupertino, CA 95014

Dear Mr. Cook,

New report from Eat Drink Politics exposes McDonald’s charitable activity as a marketing tool to deflect critics.

Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald’s right? Sort of, but not really. While McDonald’s gets 100 percent of the brand benefit from Ronald McDonald House Charities, the burger giant only provides about 20 percent of its funding globally. At the local level, it’s closer to ten percent, with some of that money coming from donation boxes at McDonald’s outlets, that is, from customers.