Advocacy

L.A. Teachers to McDonald's: Stay Away from Our Students

by: 

David Monahan and Sriram Madhusoodanan

This piece was originally published at BeyondChron 

This week, Los Angeles teachers made it very clear: it’s time for McDonald’s to stay away from their students and schools. “Across the country and in Los Angeles, McDonald’s is exploiting our schools and teachers to market its unhealthy fare to children,” said Cecily Myart-Cruz, vice president of United Teachers Los Angeles (UTLA).

International Coalition to McDonald's CEO: Keep Your Word & Ban Ronald McDonald From Schools

Mr. Don Thompson
President and Chief Executive Officer
McDonald’s Corporation
2111 McDonald’s Dr.
Oak Brook, IL, 60523

Dear Mr. Thompson,

As advocates for children and public health, we were extremely interested in your remarks at the 2014 Annual Shareholders Meeting. In response to a question about how McDonald’s markets to children, you said, “we don’t put Ronald out in schools” and “in schools and our restaurants you never see Ronald McDonald.”[1] You listed exceptions to the policy in restaurants, but not in schools.

Why we turned down $290,000

by: 

Susan Linn & Josh Golin

$290,000. That’s a ton of money for a small nonprofit like CCFC—more than 90% of our 2013 budget.

So when we were selected to receive that amount as part of the settlement of a class action lawsuit, we were thrilled. CCFC was one of thirteen nonprofit organizations chosen to receive a cy pres award as part of the settlement of the Fraley v. Facebook lawsuit. Among other issues, the lawsuit addressed Facebook’s use of teenagers’ names and images in advertisements without permission from parents.

Clowning Around with Charity: How McDonald’s Exploits Philanthropy and Targets Children

by: 

Michele Simon

New report from Eat Drink Politics exposes McDonald’s charitable activity as a marketing tool to deflect critics.

Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald’s right? Sort of, but not really. While McDonald’s gets 100 percent of the brand benefit from Ronald McDonald House Charities, the burger giant only provides about 20 percent of its funding globally. At the local level, it’s closer to ten percent, with some of that money coming from donation boxes at McDonald’s outlets, that is, from customers.

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