Commentary

Happy Meal Makeover: How a Healthy Food Coalition Defeated a Fast Food Icon

by: 

Michele Simon

On election day, while most of the nation was distracted with the mid-term election, another vote was taking place in San Francisco City Hall. The Board of Supervisors approved an ordinance to place limits—based on specific nutrition criteria—on how toys are marketed by restaurants in the city and county of San Francisco.

Scholastic and SunnyD’s Shocking School Spree

by: 

Josh Golin

Last week, Angela S. was shopping with her six-year-old son when he started excitedly lobbying her to buy SunnyD. Angela was surprised – it wasn’t a product she had ever purchased for him. Moreover, “he sounded like a commercial,” yet Angela’s family doesn’t even own a television, so she was pretty sure a TV ad wasn’t the source of his newfound enthusiasm for SunnyD. And then, as her son excitedly told her that if she bought SunnyD his class would get free books, it dawned on her why he was lobbying her: his teacher had told him to.

Snub The Hub: Why children would be better off if parents turned off Hasbro’s new television station

by: 

Susan Linn, Ed.D.

What if they launched a television station and nobody watched? The new Hasbro/Discovery partnership The Hub, which premieres this Sunday, might be a good deal for the 2nd largest toymaker in the world, but if it succeeds it’s a bad deal for parents and kids—both for what it is and what it portends. As the first television station owned by a toy company, it’s another slide downward in the increasingly greedy and lucrative world of children’s media.

This Science Lesson is Brought to You By...

by: 

Susan Linn, Ed.D.

An article in the Sacramento Bee last week raised concerns about the role of British Petroleum scientists in shaping a statewide k-12 science curriculum. BP representatives were among many experts called in to shape what and how science would be taught to California students. Having caused the worst human-made ecological disaster ever, BP certainly deserves to be the current poster child for corporate greed and corruption.

Why is McDonald's listed a resource for Childhood Obesity Awareness Month?

by: 

Michele Simon

I am not a fan of any sort of  "awareness" month as I find the concept trivializes important health issues. Are we only supposed to care about heart disease, diabetes, etc, during that one month of the year? And I never see anything of substance come from the month-long activities, just the usual ineffective educational campaigns, instead of meaningful public policy reforms. Plus many issues tend to crowd themselves into certain months of the year, so it all just becomes noise.  September is one such month.

Are you Kidding Me, Kmart? More on Alloy's First Day

by: 

Josh Golin

Earlier this week, I wrote about my concerns regarding First Day, the new online Kmart infomercial webisode for tweens and teens from Alloy Media and Marketing. Well, the first episode is up and it’s even worse than I predicted. (The second episode is up too, but there’s a limit to my masochism).

The takeaway? Pick your outfits carefully for the first day of school because:

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