Changes Ahead for CCFC and for Me

by: 

Susan Linn

To everything there is a season. . .

The coming months at CCFC will be poignant ones for me. I've decided it is time for me to leave the organization I founded and love. My last day will be June 30th. I am as passionate about ending marketing to children as ever. But as CCFC expands and evolves, I believe I have taken it as far as my particular skills and attributes will allow. It's time for change. I'm thankful that my fantastically competent and committed colleague Josh Golin and a dedicated Board of Directors will carry on this work. Josh will become Executive Director on July 1st.

I've been privileged to work closely with so many deeply ethical and effective advocates around the world and with parents, educators, pediatricians, and others who share my commitment to put children first. I'm proud of how much we've accomplished since 2000, when I and a handful of colleagues dreamed of building a movement to end advertising to children. Groups around the country were already focused on problems like food marketing, violence, materialism, and sexualization. What we envisioned was an organization devoted to addressing the link between those issues and other problems facing children - the commercialization of childhood. We began with no money, no staff, and a whole lot of people laughing at the quixotic nature of our vision.

Today, CCFC thrives at the forefront of a burgeoning movement. We knew from the start that this was going to be a long, hard struggle. A huge amount of money and power are invested in keeping children as targets for marketing. We may have far to go - but we're on our way! I'm proud that we've faced down Disney, Hasbro, McDonald's, and other multinational corporations harming children. I'm proud that our action alerts and newsletters reach over 55,000 people. I'm proud that we're pioneering a program devoted solely to helping parents and caregivers help kids unplug and play. I'm proud of our international reach. I'm proud that we've never wavered from our commitment to children, even in the face of harassment and serious threats to our survival. And I'm proud that we have accomplished all of this without ever taking corporate funding.

As for my future, I will continue speaking, writing, and teaching about the vital importance of creative play and the harms of commercialism. Until then, I'm happy to be working closely with Josh and the Board to ensure a smooth transition. I look forward to seeing the new horizons they explore after my departure. And I'm confident in what will never change - CCFC's integrity, bravery, and determination to stand up for children in a commercialized world.

For a PDF of this letter, please click here.

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Comments

From a deeply grateful parent

Dear Susan - as a parent of a 5 and 3 year old I cannot tell you how much your leadership and your organization has meant to me and my family. We have chosen to avoid screen time as much as possible and to do everything we can to limit commercial influences on our young children, sometimes to the quizzical opposition of my family. Having your research to cite and fall back on has helped me defend our parenting choices. Thank you for all you have done and I'm sure will continue to do.

Susan Linn's departure

I am so grateful that people like Susan stepped up to the plate and became proactive in bringing the commercialization of children to the forefront. I appreciate your years of service and good luck in your future endeavors.

Thank you and Forward Ho!

Dear Susan, Thank you for all of your insights, research and advocacy over the years. It has truly made a difference in my family's life. It takes a special kind of person to know when it's time to hand over the reigns. Wishing you all the best in your future endeavors!

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