Nearly 5,000 people have already signed our petition urging the Girl Scouts of the USA (GSUSA) to end their partnership with Barbie. We’re particularly heartened by the tremendous response from Troop Leaders and parents of Scouts, who are dismayed that GSUSA would accept $2 million from Mattel to promote a brand so antithetical to its vital mission to “build girls of courage, confidence, and character.” Below, Girl Scout Troop Leaders speak out against the Barbie partnership.
A hyper-sexualized doll with an unnaturally proportioned woman's body has no place associating with Girl Scouts. Girl Scout leadership sold out -- not just the Girl Scout brand -- but the community that it is designed to serve; girls and young women. It is so disappointing to read that Girl Scouts received $2 million, and in return will "market" Barbies to young Girl Scouts. I implore the CEO of Girl Scouts to reverse this decision.
Christine Schell, Troop 72579, Natick, MA
I've been a Girl Scout leader for six years, and a co-leader for six more; my daughter is a senior in high school and is in Girl Scouts. I'm writing to express my dismay about Girl Scouts partnering with Mattel to use Barbie as a marketing partner. Barbie is exactly the opposite of what Girl Scouts is all about. Please reconsider! This is a mismatch; girls are marketed about all the wrong things way too much as it is. Please reconsider!
Kim Lockett, Troop 32780, Ashland, OR
Barbie is what's known in my house is a money-suck. Products pressuring families to purchase a doll and then spend hundreds of dollars in accessories. Barbie is not realistic looking and I do not feel a "Barbie" badge is a worthy goal for young scouts. As my daughter's Daisy den leader next fall I am greatly looking forward to being involved with Girl Scouts and sharing this experience with her, however I will definitely not be encouraging her to pursue this badge. There are better skills they can learn.
Samantha Demont, Wichita, KS
I'd bet my last dollar that if GSUSA had polled its leaders before making this decision, there would be no partnership!
Kerry Deutsch, Troops 41566 and 44325, Bellevue, WA
As a Girl Scout leader and mother, I struggle to try and let my girls know it’s okay to be different. Girl Scouts have done their own studies that show that 70% of girls think that "reality shows" are real. This just goes to show the hypocrisy within the scouts, very disappointing.
Lisa Wright, Laurel, MD
I am a leader for my daughter's Brownie Troop, and there is NO WAY I will countenance the girls "earning" a Barbie patch. The idea of Barbie is completely antithetical to everything Girl Scouts should stand for: girls developing their talents and learning to be leaders. All Barbie teaches is the importance of being "pretty". I am thoroughly disgusted that Girl Scouts would do this. I will remove myself and my daughters from Girl Scouts if this is the direction it's heading.
Alisha Gale, Brownie Troop 60522, Oak Park, CA
As a former Girl Scout and a Girl Scout Leader for my daughter, I am actually flabbergasted that you would even consider this partnership. Especially knowing that 50% of 3rd grade girls are "on a diet" to achieve COMPLETELY ABNORMAL Standards that Barbie pushes in our face- even when she dresses "nice" as in the Girl Scout Barbie pictures. This would have been enough to send me straight to CampFire girls where my granddaughter will be going if you continue this alliance. I am sure you are getting LOTS of money. IT IS NOT WORTH SELLING OUT FOR MONEY. Please stop now.
Kathy Masarie, Columbia River Girl Scouts, Portland, OR
As a new Daisy leader, I started my troop to give my daughter and her friends an hour to focus on their sense of self and to help teach them to be leaders. Barbie dolls fill them with the wrong message; that looks and curves are what matter in life. If the Girls Scouts partner with the Barbie line, I think I will have to start a new club. This is so disheartening. What is wrong with the new leadership? Stop looking at the girls as $ signs!
Kim Farina, Daisy Troop 76146, Winchester, MA
I'm a Gold Awardee and a lifetime member of the Girl Scouts who is currently forming a Daisy Troop for her daughter. This turns my stomach. Please end this partnership immediately.
Esme Shaller, Berkeley, CA
I am a troop leader and pediatrician. I was disappointed to see Barbie featured on your website. What a terrible role model for young girls! Please take down the game, printables, and other references to Barbie.
Amanda Knapp, Troop 60654, Rochester, NY
If you haven’t already done so, tell the national leaders of the Girl Scouts to cut all ties with Barbie.