Raffi Cavoukian - renowned international troubadour, author, and founder of Child Honoring - was the second recipient of the third Fred Rogers Integrity Award. In his three-decade career, Raffi has refused all commercial endorsement offers, and his triple-bottom-line company has never directly advertised or marketed to children. He is a passionate advocate for a child's right to live free of commercial exploitation. In 2006, he sent an open letter to Rogers Wireless urging that they stop marketing cell phones to kids, and turned down a film proposal based on Baby Beluga - his signature song - because the film's funding depended on direct advertising to children. Raffi was presented the award at the opening reception of CCFC's 5th Consuming Kids Summit. Read the press release.