Senator Tom Harkin (D-Iowa) was the first recipient of the Fred Rogers Integrity Award. In 2004, Senator Harkin risked the ire of corporate America by introducing the HeLP America Act, a bill that includes several provisions to protect children from commercial exploitation. Most importantly, the bill would reinstate the Federal Trade Commission's authority to restrict marketing to children; child-directed marketing has escalated exponentially since corporate lobbyists persuaded Congress to rescind the FTC's power to regulate advertising to children in 1980. If passed, the act will also help protect children from tobacco advertising, and limit the marketing of unhealthy food in schools. Senator Harkin, pictured with CCFC's Enola Aird, Susan Linn and Bill Isler of Family Communications, was presented the award in Washington DC on February 2, 2005. Read the press release.