Victory! McDonald's Removes Networking Features in Online Games for Kids

After the Center for Digital Democracy, CCFC, and other advocacy groups filed complaints with the FTC, McDonald's has stopped collecting children's email addresses for viral marketing on HappyMeal.com. The company had been encouraging children to upload photos and videos and then "forward-to-a-friend" by entering friends' email addresses without parental consent. Our FTC complaint charged that this practice was in clear violation of the Children's Online Privacy Protection Act (COPPA). McDonald's suspension of the practice is a victory for privacy advocates, as well as parents who wish to protect their children online.

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