CCFC Blog

(June 14) Today, as part of a settlement agreement with CCFC and the Center for Science in the Public Interest (CSPI), Kellogg announced major restrictions in the way that they will market food to children.  In return CCFC, CSPI and two Massachusetts parents will not proceed with a planned lawsuit against Kellogg. The settlement, which is the result of more than a year of negotiations, is an important step in limiting children’s exposure to junk food marketing.  We are particularly pleased that Kellogg agreed to end all in-school advertising to children under 12 and to restrict its use of licensed media characters. While Kellogg’s new policy doesn’t go as far as we would like —  we believe all advertising should be targeted to parents, not...
Citing the numerous junk food promotions linked to Dreamworks’ May 18th  release of Shrek the Third, the Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign to urge the U.S. Department of Health and Human Services (HHS) to remove  Shrek from his role as spokescharacter for the department’s healthy lifestyles and childhood obesity campaign.  CCFC found 17 separate food promotions featuring more than seventy different products, most of which are for energy-dense, low-nutrient foods. Many of the promotions are targeted directly to preschoolers and children as young as two.   A complete list is below. Shrek Food Sierra Mist – tie-in w/ movie;  TV ads will feature characters from...
In a spectacular victory for CCFC, the Massachusetts Bay Transit Authority (MTBA) has agreed to stop advertising explicitly violent video games on its trains and buses.  Their decision was in response to a campaign led by CCFC after we spotted ads for the ultra violent, Mature-rated Grand Theft Auto Vice City Stories plastered over MBTA trains. Our success is a testimony to the strength and diversity of the coalition that joined CCFC in demanding that the MBTA refrain from advertising glorified media violence to Boston's children.  More than 60 public health advocates, community leaders and elected officials - including Boston Mayor Thomas M. Menino - signed a public letter written by CCFC demanding that the MBTA remove the Grand Theft...
            CCFC's 5th Annual Summit Consuming Kids: Marketing in Schools and Beyond Wheelock College, Boston October 26-28, 2006   On October 26-28, diverse participants from around the world gathered at Judge Baker Children's Center and Wheelock College for a weekend of education and activism and a celebration of "Child Honoring."    Thursday, October 26:  BusRadio Protest Events kicked off with a protest against BusRadio, a new Massachusetts-based company created to force children to listen to commercial radio broadcasts on school buses around the country.  The demonstration was held at the Boston offices of Sigma...
Raffi Cavoukian -  renowned international troubadour, author, and founder of Child Honoring - was the second recipient of the third Fred Rogers Integrity Award.  In his three-decade career, Raffi has refused all commercial endorsement offers, and his triple-bottom-line company has never directly advertised or marketed to children. He is a passionate advocate for a child's right to live free of commercial exploitation. In 2006, he sent an open letter to Rogers Wireless urging that they stop marketing cell phones to kids, and turned down a film proposal based on Baby Beluga - his signature song - because the film's funding depended on direct advertising to children.   Raffi was presented the award at the opening reception of CCFC's 5th...
Today, pension giant TIAA-CREF announced that it has removed The Coca-Cola Company from its CREF Social Choice Account.  The announcement comes after a year-long campaign by CCFC that included demonstrations at TIAA-CREF's offices, a public letter signed by leading advocates for children, and calls and emails from CCFC members. Thanks to all of you who took the time to write or call TIAA-CREF.  And special thanks to CCFC member Fern Gale Estrow, who spoke out at last year's TIAA-CREF annual meeting. You can read more about TIAA-CREF's decision and CCFC's campaign in the press release here: http://ccfc-dev.dbdes.net/coke-no-longer-social-choice-tiaa-cref-removes...  
Thanks to your activism, Hasbro today announced that they were cancelling their planned line of dolls based on the Pussycat Dolls, a real-life burlesque troupe turned music group famous for their sexualized lyrics and dance routines.  On Monday, CCFC and Dads & Daughters launched a letter-writing campaign urging the toy giant to reverse its plan to market the blatantly eroticized dolls to girls as young as six.  Today, all of our efforts were rewarded when Hasbro issued the following statement: "Hasbro and Interscope have jointly agreed that Hasbro will not move forward with the line of dolls based on the recording group, The Pussycat Dolls. Interscope's current creative direction and images for the recording group are focused on a...
Statement at the TIAA-CREF Annual MeetingFern Gale Estrow, MS, RD, CDNPrivate Nutrition Consultant, Educator and SpeakerCampaign for a Commercial-Free ChildhoodJuly 19, 2005 My name is Fern Gale Estrow. I am a proxy representing a concerned TIAA-CREF shareholder. I am representing the Campaign for a Commercial-Free Childhood (CCFC), a national coalition that counters the harmful effects of marketing to children. I am withholding my votes for the directors of this because TIAA-CREF’s currently includes Coca-Cola in its Social Choice accounts. Simply put, a company that undermines the health of our children through the aggressive marketing of nutritionally...
On July 14-15, the Federal Trade Commission will hold a workshop on Marketing, Self-Regulation, and Childhood Obesity. In preparation for the workshop, CCFC submitted comments that declared the current system of advertising industry self-regulation a failure. The comments were signed by fifteen of CCFC’s member organizations. A summary of the comments appears below; the complete text of the comments is available at http://www.ftc.gov/os/comments/FoodMarketingtoKids/516960-00053.pdf. The advertising industry’s thirty-year experiment with self-regulation has failed. Children see more marketing in more venues than ever before and much of this marketing is for unhealthy food. Child-targeted marketing influences children’s food choices,...
Star Wars: Episode III – Revenge of the Sith promotes unhealthy eating, according to a review conducted by the Campaign for a Commercial-Free Childhood (CCFC). Sixteen separate food promotions feature twenty-five different products, most of which are devoid of nutrients, filled with empty calories and targeted directly to young children. A complete list of Star Wars: Episode III food and beverage promotions is below. STAR WARS FOOD PROMOTIONS AND SELECTED NUTRITIONAL INFORMATION* SOFT DRINKS The Promotion Specially marked 12 and 24 packs of Pepsi, Diet Pepsi, caffeine-free Diet Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist include an entry to the “Call Upon Yoda” sweepstakes...

Pages

Subscribe to CCFC Blog