CCFC Blog

$290,000. That’s a ton of money for a small nonprofit like CCFC—more than 90% of our 2013 budget. So when we were selected to receive that amount as part of the settlement of a class action lawsuit, we were thrilled. CCFC was one of thirteen nonprofit organizations chosen to receive a cy pres award as part of the settlement of the Fraley v. Facebook lawsuit. Among other issues, the lawsuit addressed Facebook’s use of teenagers’ names and images in advertisements without permission from parents. We knew that all settlements are compromises, but we initially believed this one would help protect teens on Facebook. But after reading objections from other advocacy groups we began to have doubts. So we consulted an...
Today CCFC sent the following letter to Apple's CEO demanding that the company end its licensing agreement with Fisher-Price for the Newborn-to-Toddler Apptivity™ Seat for iPad® Device. January 14, 2014 Tim Cook, CEOApple 1 Infinite LoopCupertino, CA 95014 Dear Mr. Cook, We are writing to urge Apple to end its licensing agreement for Fisher-Price’s Newborn-to-Toddler Apptivity™ Seat for iPad® Device. The Apptivity Seat is a bouncy seat for an infant—with a place for an iPad directly above the baby’s face, blocking his or her view of the rest of the world. Its design encourages parents to strap down babies as young as newborns just inches from an iPad. We understand that Apple believes it is not responsible for the content of apps...
Fisher-Price’s iPad bouncy seat has spurred another public debate about screen time for babies. Marketers position screen devices as the only option for keeping a baby stimulated while overstressed parents get much needed down-time. Parents, already under pressure to constantly entertain babies, are seeking ways to be good nurturers and still get some time to themselves. The good news is that there is a great alternative that promotes healthy development and gives parents time for a breather— encouraging screen-free independent play. That’s why we are excited to introduce our newest resource: Helping Babies Entertain Themselves Screen-Free.  (For a printable version,  click here.) Do you ever feel that you have to...
December 20, 2013 Geoff Walker, Executive Vice PresidentFisher-Price636 Girard Avenue East Aurora, NY 14052 Dear Mr. Walker, Attached, please find a petition with 12,090 signatures urging Fisher-Price to recall its Newborn-to-Toddler Apptivity™ Seat for iPad® device. The number of signatories is still growing and we will continue to update you accordingly. In Campaign for a Commercial-Free Childhood’s 13-year history, no petition we’ve hosted has garnered more signatures—or generated more passion. An astounding 34% of signatories took the time to write individual comments for you. We hope that you will make the effort to read them all. It is clear that parents, grandparents, educators, and health professionals are particularly disappointed...
One stress that can be avoided during the holidays is children's disappointment at not getting the one present they've been hoping for. If you know for sure that your child is not going to receive the gift she has her heart set on, have a conversation about that before the holiday. It's important to validate children's feelings about what they're longing for. After all, we've all wanted things that we can't have for one reason or another--but it's also helpful to tell them the truth ahead of time. Saying something like, "I know you want that but you're not going to be getting it this year" helps children manage their expectations and learn the crucial skill of coping with disappointment. It can also lead to important discussions about why...
We loved this letter from CCFC member David Banerjee to Fisher-Price Executive Vice President David Allmark so much we wanted to share it with you. Dear Mr. Allmark, My name is David Banerjee, and I am a father in Toronto, Canada. I would like to share two thoughts with you regarding your product line. 1) During a class on child development in grad school, my professor related some interesting findings on Baby Einstein. Many parents of infants were thrilled that their children could attend for prolonged periods to the videos and had assumed that their children were absorbing the content. Instead, fMRI research indicated that the children's threat receptors were activated by the moving images. In short, their stares were a...
The competition was stiff. The campaigning was fierce. Passions ran high. But in the end, one toy stood out as the worst of the worst: the 2-In-1 iPotty with Activity Seat for iPad by CTA Digital. With 45% of the vote, the iPotty bested runner-up VIP Upgrade Membership by The Real Tooth Fairies (30%) to win the 2013 TOADY (Toys Oppressive and Destructive to Young children) Award. Monopoly Empire (11%) and PLAY-DOH Create ABCs App (10%) also had impressive showings while the Imaginext Mega Apatosaurus by Fisher-Price (3%) finished a distant last. Michelle Salcedo of Greenville, SC eloquently explained her vote for the winner: “Toilet...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is:iPotty by CTA DigitalWould your little one rather lie around in a poopy diaper than miss a second of his favorite show? Then you need the CTA Digital 2-in-1 iPotty with Activity Seat for iPad. No more...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is: The VIP Upgrade Membership by The Real Tooth Fairies If your jaded little princess is bored with traditional visits from the Tooth Fairy, The Real Tooth Fairies VIP Upgrade Membership makes the...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is: PLAY-DOH Create ABCs App by PlayDate Digital Inc. Remove the unseemly mess from Play Doh . . . and all the icky creativity that comes along with it. No longer will kids waste precious moments imagining what to make....

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