TOADY Awards

TOADY 2013: The Case for the iPotty

by: 

Michael Basmajian

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is:

iPotty by CTA Digital

TOADY 2013: The Case for The Real Tooth Fairies

by: 

Michael Basmajian

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is:

TOADY 2013: The Case for the PLAY-DOH Create ABCs App

by: 

Michael Basmajian

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is:

PLAY-DOH Create ABCs App by PlayDate Digital Inc.

TOADY 2013: The Case for Monopoly Empire

by: 

Michael Basmajian

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our first nominee is:

Monopoly Empire by Hasbro

Stuffed Monkey with an iPhone Belly Wins Worst Toy of the Year; Fisher-Price Laugh & Learn Apptivity Monkey Takes Home the 2012 TOADY

Date of Release: 

Thursday, December 6, 2012

Contact: Josh Golin (617-896-9369; josh@commercialfreechildhood.org)

For Immediate Release

Stuffed Monkey with an iPhone Belly Wins Worst Toy of the Year;
Fisher-Price Laugh & Learn Apptivity Monkey Takes Home the 2012 TOADY

And the TOADY goes to: Fisher-Price Laugh & Learn Apptivity Monkey

With 33% of the vote, the stuffy with an iPhone in its belly squeaked past runner-up Lego Friends Butterfly Beauty Shop (30%) to win the 2012 TOADY (Toys Oppressive And Destructive to Young Children) Award. TheO ball (21%), the 7-11 Slurpee Maker (10%), and the Put Me In The Story app (7%) were the other contenders.

2012 TOADY Award - How You Voted

Today, CCFC presented its TOADY (Toys Oppressive And Destructive to Young children) Award for Worst Toy of the Year to the Fisher-Price™ Laugh & Learn™ Apptivity™ Monkey. Capturing 33% of the vote, the stuffy with an iPhone in its belly beat out rivals the Lego Friends Butterfly Beauty Shop (30%), TheO ball (21%), 7-11 Slurpee Maker (10%), and the Put Me In The Story app (7%).

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