TOADY Awards

TOADY 2016: The case for Lulu's Makeup Set

by: 

Nancy Gruver, Founder, New Moon Girls

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that stifle creativity, lionize brands, and promote screen-based entertainment at the expense of children’s play, CCFC and our partners have selected six exceptional finalists for 2016.

TOADY 2016: The case for Batman VR

by: 

Melanie Hempe, RN, Founder, Families Managing Media

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that stifle creativity, lionize brands, and promote screen-based entertainment at the expense of children’s play, CCFC and our partners have selected six exceptional finalists for 2016.

TOADY 2016: The Case for Hulk Smash Play-Doh

by: 

TRUCE Steering Committee member

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that stifle creativity, lionize brands, and promote screen-based entertainment at the expense of children’s play, CCFC and our partners have selected six exceptional finalists for 2016.

TOADY 2016: The case for The Game of Life Empire

by: 

Kristen Strader, Campaign Coordinator, Public Citizen’s Commercial Alert Program

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that stifle creativity, lionize brands, and promote screen-based entertainment at the expense of children’s play, CCFC and our partners have selected six exceptional finalists for 2016.

TOADY 2016: The Case for Pokemon GO

by: 

Claire Gartland, EPIC Consumer Protection Counsel

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that stifle creativity, lionize brands, and promote screen-based entertainment at the expense of children’s play, CCFC and our partners have selected six exceptional finalists for 2016. Below, EPIC makes the case for Pokemon GO.

2016 TOADY Awards

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year.

From thousands of toys that stifle creativity, lionize brands, and promote screen-based entertainment at the expense of children’s play, CCFC and our partners have selected six exceptional finalists. Who will win the dreaded TOADY? It’s up to you.

And the 2015 TOADY goes to...

by: 

David Monahan

Hello Barbie, in a landslide! 

The votes are in for the 2015 TOADY (Toys Oppressive And Destructive to Young children) Award, and the creepy eavesdropping Hello Barbie blew away the competition with 57% of the vote. The Brands We Know book series was runner-up (14.5%), followed by the Bratz #Selfie Stick with Doll (13.6%), Nerf Rebelle Charmed Dauntless Blaster (8.6%), Sky Viper Video Drone (3.8%), and Tube Heroes Collector Pack (2.2%).

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