Campaign For A Commercial-Free Childhood Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the Judge Baker Children's Center in Boston. http://commercialfreechildhood.org Tue 02 Feb 2010 08:18:11 +0100 American Teen Girls Feel Pressure To Be Thin http://uk.reuters.com/article/idUKTRE6104Q420100201 New poll shows almost 9 in 10 American teenage girls say they feel pressured by the fashion and media industries to be skinny. Bill Before Legislature Would Allow Ads on School Buses http://www.peninsuladailynews.com/article/20100201/news/302019994 Children in Washington may soon be boarding advertising-strewn school buses. Disney Unable to Turn Babies Into Einsteins http://www.courthousenews.com/2010/01/28/24138.htm Citing a 2007 "Journal of Pediatrics" article recommending that parents "limit their children's exposure to Baby Einstein products," California parents file law suit against Disney, demanding fuller rebates. Nickelodeon Promotes Violent and Sexual Games to Young Children http://familyinternet.about.com/b/2010/01/28/nickelodeon-promotes-violent-sexual-games-to-young-children.htm Parents be warned and take action: On Nick.com you'll find links to AddictingGames.com, "a decided child-unfriendly website." Spain Curbs 'Body Image' Ads on Television http://www.guardian.co.uk/media/2010/jan/18/spain-television-advertising Concerned that "cult of the body" advertising contributes to girls' eating disorders, Spain bans TV advertising for plasic surgery, slimming products and some beauty products before the 10pm hour. Targeted Product Placements from Xerox http://productplacement.biz/201001273324/News/Product-Placement/targeted-product-placements-from-xerox.html The next big thing in TV advertising: Characters endorse products that appeal - specifically - to you. Consumer Culture Saturates Kids' Lives http://www.thestarphoenix.com/technology/Consumer+culture+saturates+kids+lives/2484487/story.html CCFC Director Susan Linn is featured in this article about the threats that commercialization presents to children's creative play. “Spellcasters”: The Hunt for the “Buy-Button" in Your Brain http://www.truthout.org/spellcasters-the-hunt-buy-button-your-brain56278 Discusses the implications of neuromarketing, the highly scientific marketing practice designed to circumvent rational thought and animate the preconscious brain. Whoppers and Beer: Burger King's Latest Innovation http://www.brandchannel.com/home/post/2010/01/22/Whoppers-And-Beer-Burger-Kings-Latest-Innovation.aspx Promoting beer and encouraging Facebook fans to “sacrifice” friends for a free Whooper are among the fast food chain’s newest marketing tactics. Alcohol Industry is 'Targeting Young People' (UK) http://www.guardian.co.uk/society/2010/jan/21/alcohol-young-people-advertising New UK study finds alcohol companies use market research data on 15- and 16-year-olds to inform advertising campaigns. Supreme Court Rejects Corporate Spending Limits http://www.nytimes.com/2010/01/22/us/politics/22scotus.html The consequences of this decision will be felt by all advocacy groups--including CCFC--attempting to limit corporate influence. Pact to Limit Sugary Cereals to Kids Not Worth Its Salt http://www.chicagotribune.com/health/ct-nat-cereal-20100120,0,6267012.story Yale study finds cereal companies only market unhealthy cereal products to kids, says director of marketing initiatives at Yale's Rudd Center. If Your Kids Are Awake, They're Probably Online http://www.nytimes.com/2010/01/20/education/20wired.html New Kaiser Family Foundation study finds children spend more than 7.5 hrs per day with media. Academic Warns Online Marketing for Children "Almost Impossible" to Police http://www.marketingweek.co.uk/news/academic-warns-online-marketing-for-children-“almost-impossible”-to-police/3008734.article Protecting kids from online marketing is easier said than done. Judge OKs Violent Video Game Ads on CTA Buses, Trains http://www.suntimes.com/news/transportation/1981899,CST-NWS-violent09.article Ruling allows video game companies to advertise M- and AO-rated video games on Chicago public transit. Backlash over plan to extend TV advertising http://www.guardian.co.uk/media/2010/jan/03/backlash-plan-extend-tv-advertising Product placement will harm health of children, doctors and teachers fear. In Recession, Americans Doing More, Buying Less http://www.nytimes.com/2010/01/03/business/economy/03experience.html Quietly but noticeably over the past year, Americans have rejiggered their lives to elevate experiences over things. Baby-by-Number: Parents' New Obsession With Data http://www.wired.com/wiredscience/2009/12/baby-tracking/ Quantifying kids' development with new digital devices has plenty of potential downsides. Website Challenging Toy Industry's Gender Stereotyped Marketing Causes a Stir http://www.commercialfreechildhood.org/news/2009/12/inthepink.html Sister-mom duo campaigns against toy makers' "narrow and damaging images of what it means to be male and female." FTC Finds Explicit Sexual Content in Kids Virtual Worlds http://www.commercialfreechildhood.org/news/2009/12/ftcfindssexualcontentkidsvirtualworlds.html "Not all is rosy in virtual worlds," says FTC attorney Marcus. DVDs for Toddlers Poorly Designed: Study http://www.commercialfreechildhood.org/news/2009/12/dvdsfortoddlerspoorlydesigned.html New research shows very young children derive little benefit from watching DVDs designed for them. 'Consuming Kids' Movie Sparks Parental Backlash http://www.commercialfreechildhood.org/news/2009/12/consumingkidssparksparentalbacklash.html CCFC Supporter-Organized Screening of "Consuming Kids" makes headlines in Worcester! Holiday Volunteering Bonds Families http://www.commercialfreechildhood.org/news/2009/12/holidayvolunteeringbondsfams.html Families make their holidays commercial-free, and goodness-full, by volunteering together. FTC Concerned Over Continued Marketing of Violent Content to Children http://www.commercialfreechildhood.org/news/2009/12/ftcconcernedoverviolentmarketing.html The commission recommends that the film, music and video-game industries expand their efforts to restrict such exposure. Tech-Savvy Teaching Methods Bringing Change to Preschool Setting http://www.commercialfreechildhood.org/news/2009/12/techsavvyteachinginpreschools.html Instead of using a brush or their fingers to paint, preschoolers use a white board. This article explains how more and more preschools are headed toward a tech-savvy, screen-heavy model of education. Top-Sellers Show How Marketing Toys Has Shifted to a More Subconscious Approach http://www.commercialfreechildhood.org/news/2009/12/toysellerssubconsciousmarketing.html Toy marketing giants hope to immerse children in 360 degree marketing this holiday season. Here's how. No Einsteins? http://www.commercialfreechildhood.org/news/2009/12/noesinteins.html CCFC Steering Committee member Nancy Carlsson-Paige discusses why babies are better off without Baby Einstein. Food Ads on Nickelodeon Slammed in Report http://www.commercialfreechildhood.org/news/2009/12/foodadsonnick.html New study finds that almost 80 percent of food ads on the children's network Nickelodeon are for foods with poor nutritional value. Study: Kids Watching Hours of TV at Home Daycare http://www.commercialfreechildhood.org/news/2009/11/kidswatchingtvatdaycare.html New study finds that preschoolers spend up to two hours a day in front of the TV in daycare, and a third of the time they are awake each day watching television. Television Time a Health Hazard for Children http://www.commercialfreechildhood.org/news/2009/11/tvtimehealthhazard.html Writer warns readers to beware of a dangerous substance found in nearly every home and many daycare centers: television. Reviwing the scientific evidence, the author urges readers not to dismiss the harmful effects of TV on kids. Disney to Debut First Branded-Entertainment Program Online http://www.commercialfreechildhood.org/news/2009/11/disneyfirstbrandedprogram.html Clorox-sponsored Disney program 'The Possibility Shop' aims to market to co-viewing parents and children, say the authors. Countering the Sexualization of Your Youth http://www.commercialfreechildhood.org/news/2009/11/counteringsexualizationofyouth.html "From 'naughty and nice' shoe ads featuring a schoolgirl clad, lollipop licking pop star to 'wink wink' thongs sized for 7- to 10-year-olds, big business is out to sexualize your youth." New Congressional Bill: Smackdown On Kids' TV Ads http://www.commercialfreechildhood.org/news/2009/11/adsmackdown.html Looking to lessen childhood obesity, the legislation would place limits on ads targeting children and adolescents for foods with "low nutritional value." New Brand-Based Online World for Kids: 'Kung-Fu Panda World' http://www.commercialfreechildhood.org/news/2009/11/kungfupandaworld.html DreamWorks' new virtual world designed for ages 8 to 12 aims for kids to cozy up to the brand. Losing the Limo: New Fashion Dolls http://www.commercialfreechildhood.org/news/2009/11/newfashiondolls.html This article reviews the latest trend in girls' dolls: Moxie Girls. Better for girls than Bratz? You decide. Kids' Programming Disproportionately Heavy on Junk Food Ads http://www.commercialfreechildhood.org/news/2009/11/kidsprogrammingheavyonjunkads.html Children’s television networks show 76 percent more food commercials per hour than other networks – and most of them are for high-fat, high-sugar foods, according to a new study. TV May Increase Aggression in Toddlers http://www.commercialfreechildhood.org/news/2009/11/tvaggressiontoddlers.html Study finds that the more watched, the more aggressive the behavior. House Health-Care Bill Would Require Restaurants to Post Calorie Counts; Separate Bill Would End Tax-Deduction for Children's Ads http://www.commercialfreechildhood.org/news/2009/11/housebillendtaxdeductionskidsfoodads.html Rep. Dennis Kucinich sent a letter to congressional colleagues announcing that he plans to propose legislation that eliminates the tax deductibility of advertising directed at children. Critics Blast Kellogg's Claim That Cereal Can Boost Immunity http://www.commercialfreechildhood.org/news/2009/11/criticsblastkelloggsimmunityclaim.html Kellogg is being called to task by critics who object to the swine flu-conscious claim now bannered in bold lettering on the front of Cocoa Krispies cereal boxes: "Now helps support your child's IMMUNITY." Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Kids, Teens http://abcnews.go.com/WN/w_ParentingResource/vigilant-parents-unaware-marketing-techniques-draw-teens-kids/Story?id=8969255 The food industry is spending millions of dollars on slick digital marketing campaigns promoting fatty and sugary products to teenagers and children on the Internet, on cell phones and even inside video games -- often without the knowledge of parents. Disney Isn't Smart About Baby Einstein Response http://bit.ly/OXuTe MediaPost Commentary: "Disney should dump Baby Einstein. It's a loser in ways far more important than money." Doctors Resign from American Academy of Family Physicians over Coca-Cola Alliance http://www.commercialfreechildhood.org/news/2009/11/docsresignfromaafp.html A family doc near San Francisco encourages members of the AAFP to resign in protest of the organization’s alliance with The Coca-Cola Co., saying: “This is reminiscent of when the tobacco industry enlisted doctors to endorse cigarette brands as ‘mild.’” Trend of Sexy Halloween Costumes for Young Girls is Downright Frightening, Say Moms http://www.commercialfreechildhood.org/news/2009/10/sexyhalloweencostumes.html While racy Halloween costumes are nothing new, these costumes are for young girls, and many of them are available starting in 4T. CCFC Urges Baby Einstein to Come Clean with Parents; Advocates Document Years of Educational Claims http://www.commercialfreechildhood.org/pressreleases/babyeinsteinurgedtocomeclean.html Baby Einstein says, "We have not claimed that we are educational." But an examination makes clear that Baby Einstein has built its brand on the premise that its videos have educational benefits for babies and toddlers. Kids Watch More Than a Day of TV Each Week http://www.commercialexploitation.org/news/2009/10/kidswatchmorethanadayoftv.html The latest figures from Nielsen have children's TV usage at an eight-year high. Children's health advocates warn of adverse effects. Study Finds Least Nutritious Cereals Most Heavily Marketed to Kids http://www.commercialexploitation.org/news/2009/10/marketingsugarycerealstokids.html A new study confirms what savvy consumers have long suspected: Most breakfast cereals advertised to kids are chock-full of sugar and low in fiber. Targeting Tots Could Build Lifelong Brand Recognition: Study http://www.commercialexploitation.org/news/2009/10/targetingtots.html Consumer Psychologists recommend that marketers of adult-oriented products such as perfume, cosmetics and toiletries begin targeting children before they turn five in order to build lifetime brand recognition. No Einstein in Your Crib? Get a Refund http://www.commercialexploitation.org/news/2009/10/noeinsteininyourcrib.html CCFC makes the front page of the The New York Times when Disney offers refund on Baby Einstein videos. Disney Expands its "Baby Einstein" Refunds http://www.cbsnews.com/stories/2009/10/24/business/main5417254.shtml CBS News interviews CCFC Director Susan Linn for a story on Disney's refund offer to parents who purchased Baby Einstein videos. Disney Expands Refunds on 'Baby Einstein' DVDs http://www.commercialexploitation.org/news/2009/10/disneyexpandsrefunds.html The Associated Press releases story about Disney's Baby Einstein video refund. Another CCFC Victory: Disney Offers Refunds on Baby Einstein Videos http://www.commercialexploitation.org/babyeinsteinrefund.html CCFC’s ongoing campaign to stop the false and deceptive marketing of baby videos has had an important success. We’ve persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. The refund is only available for a limited time, so please help us spread the word now! Mighty Market Force "Power Tweens" Merit Their Own Convention http://www.commercialexploitation.org/news/2009/10/powertweens.html One mom wonders if this D.C. convention for savvy 8-to-12-year-old girls is a marketing ploy or something that will encourage her daughters to do something more than watch the Disney Channel. Play, Empathy and TV http://www.handinhandparenting.org/csArticles/articles/000008/000885.htm Despite trends toward scripted acting among children, there are simple things parents can do to help their children retain their ability to play flexibly and cooperatively. TV Writers Want FCC to Expand Definition of Kids' Programming http://www.commercialexploitation.org/news/2009/10/writerswantfcctoexpandkidsprogrammingdef.html TV writers want the FCC to expand its definition of children's programming as it prepares to rethink its kids TV rules, and imbedded advertising guidelines, in the digital age. American Academy of Pediatrics Issues Statement About Media Effects on Kids http://www.commercialexploitation.org/news/2009/10/docsadviseonkidsmediause.html Doctors determine that music, movies, television and video games can have adverse effects on children. The authors find that the relationship between media violence and negative effects on children is nearly as strong as the relationship between smoking and lung cancer. Television - Not in Front of the Children in Australia http://www.commercialexploitation.org/news/2009/10/tvnotinfrontofthechildren.html Australia is planning to restrict TV for toddlers, because of adverse effects on the brain. All the Single Babies: Why Do Tots Love Beyonce? http://www.commercialexploitation.org/news/2009/10/allthesinglebabies.html Why are toddlers obsessed with Beyoncé's "Single Ladies (Put a Ring on It)" video? Scholastic Markets Goosebumps Everywhere Kids Look http://www.commercialexploitation.org/news/2009/10/scholasticgoosebumpscampaign.html Scholastic markets its book brand in malls, Taco Bell, on trick-or-treat bags and more. Disney’s Retail Plan Is a Theme Park in Its Stores http://www.commercialexploitation.org/news/2009/10/disneyretailplan.html The goal is to make children clamor to visit the stores and stay longer Manatee Schools May Go Corporate http://www.commercialexploitation.org/news/2009/10/manateeschoolsgocorporate.html Corporations may be able to buy rights to names of academic programs and "enhance curriculum" in this Florida county. Schoolhouse Marketing Continues Unabated http://www.epicpolicy.org/newsletter/2009/10/schoolhouse-marketing-continues-unabated Marketers strive to make classrooms part of a ‘total advertising environment' 'Sexing Up' Our Tweens http://www.commercialexploitation.org/news/2009/10/sexingupourtweens.html Pressure on girls to grow up is pushing many into wearing bras, nail polish and lipstick before they start kindergarten. BusRadio Controversy Ends Quickly, Quietly Along with Firm's Operations http://www.commercialfreechildhood.org/news/2009/09/busradioendsquickly.html Before it could ever be broadcast over the speakers of Nashua’s school buses, BusRadio has signed off. Controversial BusRadio Pulls the Plug http://www.commercialfreechildhood.org/news/2009/09/busradiopullsplug.html After three controversy-filled years, BusRadio may be out of gas. Can You Tell Me How to Get Diapers Without Sesame Street Characters on Them? http://www.commercialfreechildhood.org/news/2009/09/diaperswithoutsesame.html What ever happened to plain white diapers? The Song is Over for BusRadio http://www.commercialfreechildhood.org/pressreleases/busradiosongisover.html After three years of parent protest and opposition, the school bus radio network ceases operations. FDA Bans Flavored Cigarettes http://commercialfreechildhood.org/news/2009/09/fdabansflavoredcigs.html FDA acts on June law and bans flavored cigarettes. Barbie Headed to the Big Screen http://commercialfreechildhood.org/news/2009/09/barbieheadedtobigscreen.html First Barbie movie headed to theaters; He-Man, too. Kids Have Fun Thinking Inside the Box http://commercialfreechildhood.org/news/2009/09/outsidethebox.html A good reminder to parents that kids can have fun without fancy toys. Food Industry Seeks to Maintain Junk Food Marketing in Schools http://commercialfreechildhood.org/news/2009/09/junkfoodinschools.html Bill Introduced Today Seeks Thorough Study of School-Based Marketing School Ads: No Sale http://commercialfreechildhood.org/news/2009/09/schooladsnosale.html The Orlando Sentinel says schools should say no to in-school advertising N.Y. Health Commissioner Urges "Nada" Marketing to Kids http://www.commercialfreechildhood.org/news/2009/09/nyshealthcommish.html Richard Daines, New York State's Health Commishener, says no marketing to children under 8 should be allowed. FCC Gives BusRadio a Paddling Over Ads http://commercialfreechildhood.org/news/2009/09/fccpaddlesbusradio.html The FCC upports parents' concerns over kid's exposure to advertising on the controversial BusRadio CCFC Statement on the FCC's BusRadio Report http://www.commercialfreechildhood.org/pressreleases/busradioreport.html In an important new report, the FCC agrees with many of CCFC's core concerns about BusRadio. Cash Strapped California Schools Seek Sponsors to Raise Funds http://commercialfreechildhood.org/news/2009/09/cashstrappedschools.html Facing staggering budget cuts, districts are increasingly turning to outside sources of revenue, including selling ad space and offering naming rights. For Trailers, Green Now Means Watch Carefully http://commercialfreechildhood.org/news/2009/09/fortrailers.html Due to an MPAA policy change, not all promos are age-appropriate. Summit, Habbo Strike 'Twilight' Deal http://commercialfreechildhood.org/news/2009/09/summithabbo.html The dreamiest vampires in literature and film are set to explode on another medium: virtual worlds. Girls and Dieting, Then and Now http://commercialfreechildhood.org/news/2009/09/dieting.html Researchers have seen a marked increase in children's concerns about thinness in just the past few years. Between 2000 and 2006, the percentage of girls who believe that they must be thin to be popular rose to 60% from 48%, according to Harris Interactive surveys of 1,059 girls conducted for the advocacy group Girls Inc. Comic Explosion: Disney Buys Marvel Entertainment http://commercialfreechildhood.org/news/2009/08/comicexplosion.html Making a dramatic move to broaden its products/characters for more of an older boy/teen audience, Walt Disney has agreed to acquire Marvel Entertainment for $4 billion in stock and cash. FCC Commissioners Indicate Range of Concerns, Solutions For Content-Blocking Technologies http://commercialfreechildhood.org/news/2009/08/contentblock.html Report raises questions as to scope of commission's legal authority Creating the Next Teen Star http://commercialfreechildhood.org/news/2009/08/teenstar.html Disney tries its magic to make Selena Gomez big, and to keep her 17. Consumer Groups Launching Online Privacy Push http://commercialfreechildhood.org/news/2009/08/consumergroups.html Will release documents to make their case for stronger government oversight of online marketing targeted to kids. Toy Purchases: Little Room For Impulse Buys http://commercialfreechildhood.org/news/2009/08/toypurchases.html It's likely that toy marketers -- who are still feeling the pressure not just of the recession, but of widespread safety concerns and massive recalls in recent years -- will pull out all the stops as the fourth quarter progresses. Mattel Goes Back to the Future for Hot Wheels http://commercialfreechildhood.org/news/2009/08/hotwheels.html “Hot Wheels Battle Force 5,” an animated TV series based on a new line of toy cars, is scheduled to make its debut on Saturday morning on Cartoon Network. Children Feel Weight of Body Image http://commercialfreechildhood.org/news/2009/08/childrenfeel.html Anxieties about looks push kids into diets as early as age 10. Using Milk-Carton Ads to Build Strong Brands http://commercialfreechildhood.org/news/2009/08/usingmilk.html Hoping to reach children at school and shoppers at the store, a growing number of national brands are turning to an old medium: milk cartons. FCC 'Safe Viewing' Report Tees Up More Study http://commercialfreechildhood.org/news/2009/08/safeviewing.html Inquiry will include a request for better data Years Later, Mattel Embraces ‘Barbie Girl' http://commercialfreechildhood.org/news/2009/08/barbiegirl.html Television commercials featuring the new version of the song are scheduled to start running in mid-October. The hoopla is all intended to promote a new variety of Barbie called Barbie Fashionistas. Transformers Movies Caught in FCC Content Filtering Inquiry http://commercialfreechildhood.org/news/2009/08/transformers.html How did the Transformers movies wind up in an FCC proceeding on content-blocking devices? And what's so bad about them anyway? Start-Up Plays Offline http://commercialfreechildhood.org/news/2009/08/startup.html Company Seeks to Bridge Online Divide With Game Teens Inhabit 'Digital Marketing Ecosystem,' Research Suggests http://commercialfreechildhood.org/news/2009/08/digitalecosystem.html Today's teens inhabit a "digital marketing ecosystem" where their identities and interactions are virtually inseparable from the logos stamped all over them, new research suggests. Drink Up: Cable Alcohol Ads Reaching Teens http://commercialfreechildhood.org/news/2009/08/drinkup.html Cable TV alcohol advertising is reaching a disproportionate number of teens, according to a study by researchers from the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health and UCLA. FCC Will Reassess V-Chip, Ratings System http://commercialfreechildhood.org/news/2009/08/vchip.html Critics argue that the V-Chip is little-used -- and needs updating. Privacy Concerns Arise Over Student Data http://commercialfreechildhood.org/news/2009/08/privacyconcerns.html Privacy concerns have touched off a debate this summer about whether schools should change the practice of sharing student contact information with outside sources. Hotels Giving Children the VIP Treatment http://commercialfreechildhood.org/news/2009/08/hotelschildren.html Upscale youth amenities key to attracting families Global Brands Look to China's Young Consumers to Offset Losses in Crisis-Battered Home Markets http://commercialfreechildhood.org/news/2009/08/chinachildren.html China has 200 million potential consumers aged 15 to 24, according to the national census bureau — a group nearly twice the size of Japan's entire population. New Hampshire Lawmakers Addressing Concerns About Teens and Sexting http://commercialfreechildhood.org/news/2009/08/teensandsexting.html As New Hampshire students return to the classroom this fall they may be followed by new state legislation. Though the state is not currently drafting legislation to ban cell phones in school zones, they are working to address concerns about sexting. Nickelodeon Theme Park To Open In New Orleans http://commercialfreechildhood.org/news/2009/08/nickthemepark.html Nickelodeon Universe New Orleans is slated to become the latest venture in Nickelodeon's efforts to move into the family recreation business. IHOP, Other Restaurants Lure Parents With Kids Eat Free Deals http://commercialfreechildhood.org/news/2009/08/kidseatfree.html The battered restaurant industry is about to go wide on a risky tactic to nudge cash-strapped parents to take the family out for grub: Kids eat free. New Laws Could Mean Children Disappear From TV, Say Broadcasters http://commercialfreechildhood.org/news/2009/08/newlaws.html The Department for Children, Schools and Families is putting the finishing touches to proposals aimed at clarifying the rules governing reality shows such as Britain’s Got Talent and Boys and Girls Alone, which campaigners claim can cause children unnecessary distress. New Worries About Children With Cellphones http://commercialfreechildhood.org/news/2009/08/newworries.html Now, about half of American children 12 years and older have cellphones, according to Christopher Collins, a senior analyst for consumer research at the Yankee Group, a research firm. And that has spawned all sorts of problems, like questions about etiquette and costly scams. Back-to-School Shopping Gets Lean And Mean http://commercialfreechildhood.org/news/2009/08/backtoschool.html Kids won't be the only miserable people during these waning days of summer, when the first day of school lurks like a dour detention officer. The retailers selling students back-to-school clothing, supplies and gadgets will be pretty sad souls too. Warner Builds Pic with Lego http://commercialfreechildhood.org/news/2009/08/warnerlego.html Studio to bring playthings to the bigscreen. Dell Unveils Nickelodeon PC for Kids http://commercialfreechildhood.org/news/2009/08/dellnick.html The Dell Inspiron Mini Nickelodeon Edition will come clad in the Viacom Inc channel's trademark "green slime" design, with additional designs based on programs such as "SpongeBob SquarePants" and "iCarly." Nielsen: Record June for Gaming http://commercialfreechildhood.org/news/2009/08/nielsengaming.html Critical mass of gamers on next-generation consoles presents opportunity for marketers For Families Today, Technology is Morning's First Priority http://commercialfreechildhood.org/news/2009/08/familiestoday.html Breakfast Can Wait. The Day’s First Stop Is Online. Hollywood Turns to the Toy Chest http://commercialfreechildhood.org/news/2009/08/toychest.html View-Master, Monopoly, Ouija will follow "Tranformers," "G.I. Joe" to the big screen. CCFC Takes Aim At PG-13 Film Ads In Letter To FTC http://commercialfreechildhood.org/news/2009/08/ccfctakesaim.html Says ads inappropriate for airing during kids programming, MPAA takes issue with the complaint Is the Princess Stereotype Harming Our Daughters? http://commercialfreechildhood.org/news/2009/08/princess.html Little girls love glamorous princesses, but as Disney launches its newest, Tiana, a study says the stereotype is harmful. Child-Proofing Your Ads: New Maine Law Restricts Marketing to Minors http://commercialfreechildhood.org/news/2009/08/childproof.html The new law, set to go into effect in September, broadly restricts using any personal information about minors for marketing products or services. Study: Skinny Women Better for Bottom Line http://commercialfreechildhood.org/news/2009/07/skinnywomen.html Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less Harry Potter and the Pint of Liquid Courage http://commercialfreechildhood.org/news/2009/07/harrypotter.html As Harry Potter fans crowd movie theaters to catch the latest installment in the blockbuster series, parents may be surprised by the starring role given to alcohol. In scene after scene, the young wizards and their adult professors are seen sipping, gulping and pouring various forms of alcohol to calm their nerves, fortify their courage or comfort their sorrows. Disney Takes Web Surfers to the Lab to See Which Ads Work http://commercialfreechildhood.org/news/2009/07/disneytakes.html Like other television companies, Disney Media Networks — which includes ABC, ESPN, ABC Family and Disney XD — has long conducted intense consumer research about its programming. But now, as the Web and DVRs uproot the way people consume television, and thus rip apart the industry’s business model, the unit is adding advertiser research as a fresh focus of intense inquiry. Retailers Lure Parents of Powerful Tweens http://commercialfreechildhood.org/news/2009/07/retailerslure.html Retailers struggling to attract shoppers wherever they can find them are discovering the best way to a young girl's purse is through her parents. Bubble Babies http://commercialfreechildhood.org/news/2009/07/bubblebabies.html The Kiddie-Safety Industrial Complex wants me to danger-proof my house, yard, and car to within an inch of my child's life. Why I'm not buying what they're selling. Scene Stealer: The Web Is Pouncing on Hollywood’s Ratings http://commercialfreechildhood.org/news/2009/07/scenestealer.html Are the ratings that Hollywood gives its movies becoming irrelevant? Game Ad Ban Challenged http://commercialfreechildhood.org/news/2009/07/gameadban.html Suit targets policy vs. promotion of violent titles. Back-to-school pitches go social with Facebook, Twitter http://commercialfreechildhood.org/news/2009/07/backtoschool.html In just one year, social media has become ubiquitous in every serious back-to-school marketing program, says digital marketing guru Chad Stoller. Rockefeller Will Push For Government Oversight Of Violent Media Content http://commercialfreechildhood.org/news/2009/07/rockefeller.html Spoke at hearing on revisiting Children's Television Act in a digital world FCC To Revisit Kids TV Rules http://commercialfreechildhood.org/news/2009/07/fcctorevisit.html The FCC is opening an inquiry into its children's TV rules. CBS News to Target Students http://commercialfreechildhood.org/news/2009/07/cbsnews.html Channel One will co-produce 12-minute newscast Genachowski To Testify On Kids TV Law http://commercialfreechildhood.org/news/2009/07/genachowski.html FCC Chairman Julius Genachowski will be the headliner at a Senate Commerce Committee hearing July 22, which is billed as a "rethinking" of the Children's Television Act in the digital age. Your Name Here: Springfield School Auctions Naming Rights for Football Field http://commercialfreechildhood.org/news/2009/07/yournamehere.html On a field outside Jonathan Dayton High School in Springfield, nearly everything seems for sale—even the flag pole. Congress Investigates Radio Programming on School Buses http://commercialfreechildhood.org/news/2009/07/congressinvestigates.html Congress has ordered a Federal Communications Commission review of BusRadio—a radio programming system that is heard each day on 10,000 school buses in 24 states. How Spongebob Became an $8 Billion Franchise http://commercialfreechildhood.org/news/2009/07/howspongebob.html Beloved TV Character Celebrates His 10th Birthday, Iconic Status Hits at the Box Office Are Creating Retail Blockbusters http://commercialfreechildhood.org/news/2009/07/retailblockbusters.html Sales of toys tied to big Hollywood movies such as this summer's 'Transformers' sequel could reach an all-time high in 2009 For Firstborns, Secondhand Fits the Bill http://commercialfreechildhood.org/news/2009/07/firsborns.html Experts say the children’s market is just playing catch-up to a radical consumer shift taking place across all luxury sectors. But some say the new attitude reflects a broader change in perspective when it comes to conspicuous consumption for young children. Kideos.com Gets Into the Picture http://commercialfreechildhood.org/news/2009/07/kideos.html As more children spend their free time online, a digital media entrepreneur is looking to establish a Web video venue designed and screened especially for kids. Hasbro Ready To Cash In On Toys Tied To Transformers Movie http://commercialfreechildhood.org/news/2009/07/hasbroready.html Hasbro Inc. (HAS) is revving up for bigger sales in the toy aisle thanks to the blockbuster Transformers movie sequel, with merchandise sales topping the 2007 product lineup by as much as 25%, analysts say. Hasbro Online Game Promotes Upcoming G.I. Joe Motion Picture http://commercialfreechildhood.org/news/2009/07/hasbrogijoe.html Called "Join the Team," the promotion is aimed at generating a new generation of global fans among kids ages six to 12 years old in Australia, Canada, France, Germany, Mexico, New Zealand, the United Kingdom and the United States, Kathleen Seguin, the director of global promotions for Hasbro, said. Report: Kids and Teens Spending More Time, Money Online http://commercialfreechildhood.org/news/2009/07/kidsteensonline.html Marketers looking to connect with kids will find them online. No surprise there -- but what may be surprising is that those kids are more willing than ever to spend money online, according to a report. Advertising Broadcasts on School Busses Run Into Static http://commercialfreechildhood.org/news/2009/07/adsonbus.html BusRadio, used in some metro districts, is under fire for its ads and choice of music. Alcohol, Then Tobacco. Now Fast Food? http://commercialfreechildhood.org/news/2009/07/alcoholthen.html Chain restaurants, despite their efforts, face mounting pressure to curb marketing of unhealthy foods to children. Are outright fast-food bans next? Is Transformers a True Box Office Success Or an Exploitation of Childhood? http://commercialfreechildhood.org/news/2009/06/istransformersa.html Seeing headlines from various news media over the last few days that report overwhelming box office figures of Transformers: Revenge of the Fallen, and knowing that a controversy is brewing surrounding this film, makes one pause and question whether this PG-13 movie reflects cinematic excellence; the number of screens on which it has been launched (along with seasonal timing), or that sales were predisposed by product placement tie-ins. In Summer, Kids Need Real Play Time http://commercialfreechildhood.org/news/2009/06/insummerkids.html If you're looking for ways to get your children to move more this summer, show them the games you played as a kid, such as chasing lightning bugs, jumping rope, playing kickball, flying a kite or using a hula hoop. In this age of high-tech entertainment, call it retro play. Your Company's Name Here... http://commercialfreechildhood.org/news/2009/06/yourcompanysname.html County Office of Education's courtship of corporate sponsors could raise big cash – and concerns about the lessons learned Children Are Too Frequent Targets of PG-13 Movie Ads, Group Charges http://commercialfreechildhood.org/news/2009/06/childrenare.html A Harvard-based children’s advocacy group is stepping up its confrontation with movie studios over how PG-13 films are marketed. Transformers Marketing Still Not Transformed: CCFC Urges FTC to Act http://commercialfreechildhood.org/pressreleases/pg1309.html After 16 Months, MPAA Still Ignores FTC Staff’s Request on Marketing Violent PG-13 Movies to Children; CCFC Urges FTC to Take Action. Disney Unveils Kids' Laptop Amid Shopper Thrift http://commercialfreechildhood.org/news/2009/06/disneylaptop.html Walt Disney Co is introducing $350 netbooks for children ahead of the holidays, even as other toy companies shy away from expensive items to appease recession-hit shoppers. Kmart, BK, Mars Partner With 'Transformers' -- and Each Other http://commercialfreechildhood.org/news/2009/06/kmartbkmars.html For years, Hollywood studios have gleaned millions in soft marketing dollars from brands seeking a lift from summer blockbusters. And Paramount Pictures, with its June 24 release, "Transformers: Revenge of the Fallen," is no exception Parents Send Father's Day Appeal to President Obama: Protect Children from Corporate Marketers http://commercialfreechildhood.org/pressreleases/obamafathersday.html Today, the Campaign for a Commercial-Free Childhood sent a Father's Day appeal to President Obama, signed by over twenty five hundred parents, petitioning him to launch a systematic review of the regulations on marketing to children to determine if they offer sufficient protection for twenty-first century families. Brazilian Prosecutor Wants to Ban Fast-Food Toys http://commercialfreechildhood.org/news/2009/06/brazilianprosecutor.html Charging that toys sold with meals in fast-food outlets can lead children to develop bad eating habits, a Brazilian prosecutor on Monday asked a judge to ban such sales nationally at chains including McDonald's and Burger King. The Hostile Takeover of Childhood http://commercialfreechildhood.org/news/2009/06/hostiletakeover.html Children are in greater physical, psychological, emotional and spiritual danger now than at any other time during the life of this nation—and the threat is coming from a multi-billion dollar industry that is using the latest advances in psychology, anthropology, and neuroscience to transform children into profitable consumers from cradle to grave. Tobacco Regulation Is Expected to Face a Free-Speech Challenge http://commercialfreechildhood.org/news/2009/06/tobaccoregulation.html The marketing and advertising restrictions in the tobacco law that Congress passed last week are likely to be challenged in court on free-speech grounds. But supporters of the legislation say they drafted the law carefully to comply with the First Amendment. Teachers Snub Scholastic's Toys http://commercialfreechildhood.org/news/2009/06/teacherssnub.html Scholastic, the longtime children's book publisher, is being sent to detention by some teachers who say its book club catalogs and fairs are too heavy on toys and too light on quality books. Hollywood Continues Its Fast-Food Binge http://commercialfreechildhood.org/news/2009/06/hollywoodcontinues.html As the summer movie season gets under way there are a number of fast-food tie-ins. Nick, Nick Jr. Mags to Fold http://commercialfreechildhood.org/news/2009/06/nickmagtofold.html Citing the tough economic conditions facing magazines, Nickelodeon Magazine Group said it would fold Nickelodeon by the end of 2009, the company said in a statement to staff. Hyatt Partners With 'National Geographic Kids' http://commercialfreechildhood.org/news/2009/06/hyattnatgeo.html Hyatt Hotels and Resorts is relaunching its year-round Camp Hyatt program in partnership with National Geographic Kids. Pokemon, Burger King Partner On Game Card Promo http://commercialfreechildhood.org/news/2009/06/pokemonbk.html Pokemon Company International and Burger King are partnering on a promotional giveaway tied to BK Kids Meals. Kmart Launches Transformers Tie-In http://commercialfreechildhood.org/news/2009/06/kmarttransformers.html With the release of "Transformers: Revenge of the Fallen" just weeks away, Kmart is launching a major Father's Day tie-in, along with a push on new Transformer toys. Burger King Stages Family Fun Days http://commercialfreechildhood.org/news/2009/05/burgerkingfamily.html “We want to get [the burgers] in to the hands of our consumers,” Risa Schultz, manager, multi-cultural promotions for Burger King, said. Kids Increasingly Eating From Value Menus http://commercialfreechildhood.org/news/2009/05/kidsvaluemeals.html The recession is affecting restaurant consumption patterns among kids as well as adults, according to new data from The NPD Group's Consumer Reports on Eating Share Trends (CREST), which tracks commercial foodservice usage.  Creators of Movie-Based Video Games Trying Harder to Snare Gamers http://commercialfreechildhood.org/news/2009/05/moviegames.html Video games based on blockbuster movies typically get panned, yet they shamelessly benefit from the buzz of their film inspirations. The developers of this summer's movie games are more intent than ever on transforming gamers' groans into grins. Princess Fever Reigns for Generation of Girls http://commercialfreechildhood.org/news/2009/05/princessfever.html But some parents fear fairy-tale fantasy conveys wrong message CCFC Says It Urged Congress To Require FCC Bus Report http://commercialfreechildhood.org/news/2009/05/busradioreport.html The FCC put out a request for comment this week on a report it must produce for Congress on “commercial proposals for broadcasting radio or television programs for reception onboard specially-equipped school buses operated by, or under contract with, local public educational agencies.” Axe Body Products Puts Its Brand on the Hamptons Club Scene http://commercialfreechildhood.org/news/2009/05/axebody.html Beginning this weekend, Axe is trying to appeal to New York area pick-up artists with a new venture: it is sponsoring a Hamptons nightclub for the entire summer. Burger King and Paramount Embark on Unprecedented Partnership http://commercialfreechildhood.org/news/2009/05/burgerkingparamount.html Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand. Marriott Offers Nickelodeon Getaway Program http://commercialfreechildhood.org/news/2009/05/marriott.html Marriott International and Nickelodeon are joining together beginning May 29 to bring a new family entertainment program, titled Nickelodeon Getaway, to certain JW Marriott, Marriott and Renaissance Resorts in the U.S. and around the world. Teachers to Scholastic: Don’t Use Us to Market Toys, Make-up, and Brands to Children in School http://commercialfreechildhood.org/pressreleases/scholasticteachers.html “Stop enlisting teachers to sell toys, make-up, and brands to students through book clubs.” That’s what more than 1,200 teachers said in a letter the Campaign for a Commercial-Free Childhood sent to Scholastic, Inc., the world’s largest educational publishing company. McDonald's, Fox Sign Global Movie Tie-In Deal http://commercialfreechildhood.org/news/2009/05/mcdonaldsfox.html McDonald's and Twentieth Century Fox have announced a global partnership around the studio's movies that encompasses Happy Meal toys, commercials and online tie-ins. How Online Gaming Companies Are Trying To Make Money From Kids http://commercialfreechildhood.org/news/2009/05/onlinegaming.html One big challenge for online game companies is how to make money from children who play lots of games online but don't have any cash A Book Packager Takes a Step Into Web Video http://commercialfreechildhood.org/news/2009/05/bookpackager.html Alloy Entertainment has proved adept at turning its young-adult book series into successful movies and television shows. Parents to President Obama: Unfettered Commercialism is Harming our Children http://commercialfreechildhood.org/pressreleases/obama.html As the nation celebrates the first Mother’s and Father’s Days since the inauguration of President Obama, the Campaign for a Commercial-Free Childhood is urging the President to launch a systematic review of the regulations on marketing to children to determine whether they offer adequate protection for twenty-first century families. PBS to Shorten Time Commitments for Sponsorships http://commercialfreechildhood.org/news/2009/05/pbstoshorten.html Companies will soon be able to sponsor some PBS programs for as little as one week at a time, rather than a full year. Burger King Takes Heat Over 'Highly Sexualised' Kids Ad http://commercialfreechildhood.org/news/2009/05/bktakesheat.html A letter-writing campaign launched in response to a controversial new ad by Burger King in the US has mobilised nearly 10,000 concerned citizens over the course of three weeks. Mom Blogs Dole Out Advice -- With Corporate Backing http://commercialfreechildhood.org/news/2009/05/momblogs.html Like many mom bloggers, Young originally wrote about products she bought. Then companies came calling. No Viagra Ads Before 10PM? http://commercialfreechildhood.org/news/2009/05/noviagra.html Congressman Introduces Bill That Would Ban ED-Drug Advertising During Certain Hours CCFC Blasts New Hasbro/Discovery Channel Children's Netowrk http://commercialfreechildhood.org/pressreleases/ccfcblastshasbro.html This partnership represents a new low in children’s television, a network devoted to showing infomercials for Hasbro’s toys and games. It will make a mockery of existing ad limits and the current prohibition of product placement in children’s television. Discovery, Hasbro Kids' Cable Deal May Rankle FCC http://commercialfreechildhood.org/news/2009/04/ranklefcc.html “Hasbro's deal means that the new network will be one long infomercial aimed at children,” said Susan Linn, associate director of the Media Center at Judge Baker Children's Center and director of the Campaign for a Commercial-Free Childhood Hasbro, Discovery to Form TV Network http://commercialfreechildhood.org/news/2009/04/hasbrodiscovery.html Toy maker Hasbro Inc. and cable-TV programmer Discovery Communications on Thursday said they will form a joint venture to create a TV network and Web site with new programming based on Hasbro brands Kindergarten Cram http://commercialfreechildhood.org/news/2009/04/kindergartencram.html Instead of digging in sandboxes, today’s kindergartners prepare for a life of multiple-choice boxes by plowing through standardized tests with cuddly names like Dibels (pronounced “dibbles”), a series of early-literacy measures administered to millions of kids; or toiling over reading curricula like Open Court — which features assessments every six weeks. Hershey Sponsors Night at the Museum: Battle of the Smithsonian http://commercialfreechildhood.org/news/2009/04/hersheysponsors.html The Hershey Company rolls out the red carpet as an official sponsor of Night at the Museum: Battle of the Smithsonian by inviting movie fans to experience what really happens when the Smithsonian’s lights go out. Warning: TV Content Controls on the Table http://commercialfreechildhood.org/news/2009/04/warning.html A new push by activist groups would allow viewers to block “objectionable” advertising material How Hasbro Is Getting Movies Made About Its Toys http://commercialfreechildhood.org/news/2009/04/howhasbro.html Mattel More Reluctant to Hand Over Brands to Hollywood Talent Marketers Build Brand Loyalty In Schools http://marketplace.publicradio.org/display/web/2009/04/22/pm_sponsored_classes/ Many marketers try to get their products into consumers' hands as early as possible to build brand loyalty. That means companies are heading to the classroom. Sean Cole reports. Marketing Earth Day (and Other Stuff) to Children http://commercialfreechildhood.org/news/2009/04/marketingearth.html Between greeting cards, jewelry, mugs, and teddy bears commemorating the day, its roots in environmental activism have all but been forgotten. Now corporations use Earth Day to sell us on the belief that we can buy our way into ecological sustainability. We can't. CCFC's Joe Kelly on Fox News' "Fox and Friends" http://www.youtube.com/watch?v=vBPjWcbRBa8 Video of CCFC's Joe Kelly on Fox News' "Fox and Friends" Chinese Learn English the Disney Way http://commercialfreechildhood.org/news/2009/04/chineselearn.html Mickey Mouse has a new job in China: teaching kids how to speak English at new schools owned by Walt Disney Co. popping up in this bustling city. Study Finds Some Youths 'Addicted' to Video Games http://commercialfreechildhood.org/news/2009/04/youthsaddicted.html A new study concludes that children can become addicted to playing video games, with some skimping on homework, lying about how much they play and struggling, without success, when they try to cut back. Children's Media Policy Council Wants FCC to Require Ratings for Ads http://commercialfreechildhood.org/news/2009/04/childrensmedia.html The Children's Media Policy Council, whose members include Children Now, The PTA, the American Psychological Association and the American Academy of Pediatrics, wants the FCC to fix the V-chip/ratings system, including adding ratings for "inapproriate TV commercials" and embedded advertising in broadcast and cable shows so parents can potentially block those as well. Disney Expert Uses Science to Draw Boy Viewers http://commercialfreechildhood.org/news/2009/04/disneyexpert.html Kelly Peńa, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys. Activists Reject Having It Burger King’s ‘SquarePants’ Way http://commercialfreechildhood.org/news/2009/04/activistsreject.html Eyebrows have gone up a bit higher than usual over a current promotion for a children’s value meal called the 99-cent B.K. Kids Meal, which features SpongeBob SquarePants of Nickelodeon cable TV fame. CCFC to Nickelodeon: Did you approve the SpongeBob SquareButt Burger King commercial? http://commercialfreechildhood.org/pressreleases/didnickapprove.html The Campaign for a Commercial-Free Childhood is asking whether Nickelodeon Television President Cyma Zarghami approved the controversial SpongeBob SquareButt television commercial.  Burger King SpongeBob Ad Too Sexual? http://commercialfreechildhood.org/news/2009/04/bkspongebob.html The Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign demanding that Nickelodeon and Burger King immediately pull a new, "highly sexualized" television ad for BK's 99-cent SpongeBob Kids Meal. CCFC to Nick and Burger King: SpongeBob and Sexualization Don't Mix http://commercialfreechildhood.org/pressreleases/spongebobburgerking.html The Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign demanding that Nickelodeon and Burger King immediately pull a new, highly sexualized, television ad for SpongeBob SquarePants Kids Meals.  Hitmakers and Fundraisers: School Book Fairs http://commercialfreechildhood.org/news/2009/04/hitmakers.html “As the school budgets are tightened up, the parents — the PTA — are looking for different ways to fund-raise,’’ Brown says. “Luckily, people save their discretionary income for their children.’’ Coca-Cola Testing Interactive Vending Machines http://commercialfreechildhood.org/news/2009/04/cokeinteractive.html Shoppers will come upon the units in high traffic locations and can use the large format touch screen displays to interact with and buy Coca-Cola products. Advertisers Brace for Online Viral Marketing Curbs http://commercialfreechildhood.org/news/2009/04/advertisersbrace.html Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon. Ask Seventeen a Question, Get Answer From Expert or Advertiser http://commercialfreechildhood.org/news/2009/04/hearstemploys.html Using technology from Answerology, which Hearst Magazines Digital Media bought in March 2008, the website for Seventeen magazine has recently added an area called "Get Advice!" and the CosmoGirl site has introduced "Ask It." How Young Is Too Young for Video Games http://commercialfreechildhood.org/news/2009/03/howyoung.html There are plenty of toddler-targeted games on the market these days. Need a Pothole Filled In Your City? Call KFC http://commercialfreechildhood.org/news/2009/03/kfcpothole.html Chain Offers to Repair Streets in Exchange for Leaving Its Mark on Pavement Idaho Teacher Sells Advertising Space on Tests http://commercialfreechildhood.org/news/2009/03/idahoteacher.html In a cash-strapped Idaho high school where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and worksheet he passes out to his students reads MOLTO'S PIZZA 14" 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page. McDonald's Makes Major Move into School Education with Free Online Maths Program http://commercialfreechildhood.org/news/2009/03/mcdonaldsmakes.html McDonald's will today make a major move into school education, offering a free maths program to more than 1.4 million students.  J&J Partners With Disney to Create Online Teen Soap http://commercialfreechildhood.org/news/2009/03/jjpartners.html Celia and Chloe Will Promote 'Hannah Montana,' Clean and Clear Carl’s Jr. Tries to Go After the Young, and Hungry, Skateboarding Fan http://commercialfreechildhood.org/news/2009/03/carlsjr.html Where are all the young men? That has been the cry of fast-food chains in the last few years, as teenage boys have turned away from television and radio to nontraditional media.. Campaigns For Challenging Times Put Children and Mothers First http://commercialfreechildhood.org/news/2009/03/campaignsfor.html There is a saying among marketers that in tough times, whatever merchandise consumers are still buying is purchased in this order: first, for the children; then for mom; next, for the pets; and finally, for dad. Money-Hungry Schools Getting Down to Business http://commercialfreechildhood.org/news/2009/03/moneyhungryschools.html Ads on Pr. William Web Sites Fuel Debate Over New Commercial Endeavors. FTC Could Set Standards for Food Marketing Aimed at Teens http://commercialfreechildhood.org/news/2009/03/ftccouldset.html Omnibus Appropriations Bill Calls for Study, Broadens Scope. Child Activists Slam Sprout http://commercialfreechildhood.org/news/2009/03/childactivistsslam.html Campaign for a Commercial-Free Childhood, Sprout trade barbs over program block. Advocates Say Program Keeps Kids Awake http://commercialfreechildhood.org/news/2009/03/advocatessay.html Some experts say a three-hour bedtime TV show for preschoolers does more to keep kids awake than ease them into sleep. Advertisers Get a Trove of Clues in Smartphones http://commercialfreechildhood.org/news/2009/03/advertisersget.html The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location. Advocates ask PBS Sprout to Put The Good Night Show to Bed http://commercialfreechildhood.org/pressreleases/goodnightshow.html Citing evidence that television viewing before bed undermines healthy sleep habits, advocates for children are urging PBS KIDS Sprout to stop packaging its evening programming as The Good Night Show. The Endless Possibilities and Impossibilities of Barbie http://commercialfreechildhood.org/news/2009/03/endlesspossibilities.html As the world's most famous doll turns 50, the criticisms are obvious and well-documented. School Districts Should Pull Plug on BusRadio http://commercialfreechildhood.org/news/2009/03/schooldistrictsshould.html Children are bombarded with enough advertising. They don't need to hear Hannah Montana and cellphone ads on the bus. At 50 Years Old, Barbie Gets Tattoos And A Megastore In China http://commercialfreechildhood.org/news/2009/03/barbietattoo.html Toy maker Mattel hopes an update will help the classic doll appeal to new generations at home and abroad. School BusRadio Gets Mixed Signals http://commercialfreechildhood.org/news/2009/03/busradiomixedsignals.html Several school districts in Colorado are now receiving controversial school bus radio entertainment designed to calm the kids — but it has some parents annoyed over the musical and advertising content. Forever Young http://commercialfreechildhood.org/news/2009/03/foreveryoung.html Over the years, she's enraged feminists, beguiled little girls, and built an empire. But does Barbie, at 50, still matter? Study: Want A Smart Baby? TV's Not Going To Help http://commercialfreechildhood.org/news/2009/03/wantasmartbaby.html Watching television does not make babies smarter, according to a study released this week in the journal Pediatrics, adding to existing research that challenges the usefulness of baby educational videos and DVDs. Fashionology Brings Tween Do-It-Yourself Clothing Design Online http://commercialfreechildhood.org/news/2009/03/fashionology.html A marketing campaign kicks off today aimed at spreading the word to tweens about an interactive fashion design experience aimed at girls ages 7-14 who want to design their own clothes. Multimedia Formula Makes Alloy a Teen Magnet http://commercialfreechildhood.org/news/2009/02/multimediaformula.html Company Behind 'Gossip Girl' Kicks Off Move Into Web Video, Wins LG Mobile as Sponsor for 10-Episode Drama Teens: Recessions Are For Grown-Ups http://commercialfreechildhood.org/news/2009/02/recessionsforgrownups.html While most of America is shopping less these days, a new study finds that there's no sign of a slowdown among mall-loving teens. It finds they're still spending plenty of time sashaying through their favorite stores. Rivals Unafraid to Borrow, or Steal, From Each Other http://commercialfreechildhood.org/news/2009/02/rivalsunafraid.html Early in his tenure as chairman of the Walt Disney Company, Michael Eisner said he became so frustrated with the competitive advantage that Nickelodeon held over the Disney Channel among young cable viewers that he set about poaching a cadre of Nickelodeon executives, including Rich Ross, who now oversees the Disney Channel. Kraft Singles Launches Yearlong "Smiles" Campaign http://commercialfreechildhood.org/news/2009/02/kraftsingles.html Reps today are giving away the sandwiches made with Kraft Singles cheese at the world premiere of Walt Disney Pictures’ “Jonas Brothers: The 3D Concert Experience” at the El Capitan Theatre in Hollywood. Obama to Name Jon Leibowitz FTC Chairman http://commercialfreechildhood.org/news/2009/02/obamatoname.html Appointment Could Signal a More Aggressive Agency on Privacy, Behavioral Marketing Tween Brands Installs In-Store Network http://commercialfreechildhood.org/news/2009/02/tweenbrands.html Tween Brands, the largest retailer targeting tween girls (age 7-14), recently finished installation of The Tween Network in 600 of its Justice and Limited Too stores. Children Get First Mobile Phone at Average Age of Eight http://commercialfreechildhood.org/news/2009/02/childrenmobilephone.html More than a third of children (35 per cent) own a mobile by the time they are that age, the charity Personal Finance Education Group (pfeg) discovered. Cablers' Outlook Not as Grim as Prime Time http://commercialfreechildhood.org/news/2009/02/cablersoutlook.html Early budgets for this year's kids' upfront indicate that kiddie cablers such as Nickelodeon, Cartoon Network and Disney Channel will experience less-severe cutbacks than their adult counterparts, with early projections pegging the kids' upfront market at flat to down 2% compared with last year's nearly $1 billion take. Where the Kids Are http://commercialfreechildhood.org/news/2009/02/wherethekidsare.html Any parent knows how hard it is to keep an eye on several children all at once. So imagine how marketers feel having to keep track of a massive group of them. Online Kids Playground Gets Rough http://commercialfreechildhood.org/news/2009/02/onlinekidsplayground.html Sources: between 50 percent and 75 percent of dollars being spent on kids Web properties these days are not part of integrated TV packages Mattel’s Barbie Dallas Cowboy Cheerleader Wins Worst Toy of the Year;CCFC Honors Doll with Inaugural TOADY Award http://commercialfreechildhood.org/pressreleases/toadywinner.html In an online vote by more than 6,000 CCFC members, Barbie handily beat four other nominees. Advertising On School Buses? Not Buying It http://commercialfreechildhood.org/news/2009/02/advertisingonschoolbus.html I’m not going to throw state Rep. Al Gemma under the bus. But I would like to put the brakes on his proposal to allow advertising on school buses. Scholastic Accused of Misusing Book Clubs http://commercialfreechildhood.org/news/2009/02/scholasticaccused.html Scholastic Inc., the children’s publisher of favorites like the Harry Potter, Goosebumps and Clifford series, may be best known for its books, but a consumer watchdog group accuses the company of using its classroom book clubs to push video games, jewelry kits and toy cars. Scholastic Corp. Criticized For Marketing Toys, Video Games in School-based Book Clubs http://commercialfreechildhood.org/news/2009/02/scholasticcriticized.html Scholastic Corp., the U.S. publisher of the Harry Potter books, has come under criticism from a children’s advocacy group for using its vast, venerable network of school-based book clubs to market toys and other non-educational items ranging from video games to lip gloss. CCFC to Scholstic: Put the Book Back in "Book Club" http://commercialfreechildhood.org/pressreleases/scholasticbookclubs.html A review by CCFC of Scholastic’s elementary and middle school book clubs flyers found that one-third of the items for sale are either not books or are books packaged with other items such as jewelry, toys or lip gloss. It's Cooler Than Ever To Be A Tween, But Is Childhood Lost? http://commercialfreechildhood.org/news/2009/02/coolerthanever.html The prepubescent children of days gone by have given way to a cooler kid — the tween — who aspires to teenhood but is not quite there yet. Study Links TV and Depression http://commercialfreechildhood.org/news/2009/02/tvanddepression.html The amount of time teenagers watch television increases their risk of becoming depressed as adults, researchers find. Report Slams Wish Lists for Toys on Children's Websites http://commercialfreechildhood.org/news/2009/02/reportslams.html Websites should not offer children e-wish lists, which give children the chance to make a wish list of toys which can be emailed to their parents, because most familes can't afford the expensive gifts, according to a new report. Facebook Chases Research Revenue With Corporate Polls Launch http://commercialfreechildhood.org/news/2009/02/facebookchases.html Facebook is launching a service allowing companies to pose instant polls to its 150m members, selecting them by factors such as age and location, risking another privacy backlash from its user base. Dolls, Purses Marketed for Girls With Self-esteem, Sharing In Mind http://commercialfreechildhood.org/news/2009/02/dollspurses.html Wholesome values are enveloped in rhinestones and BFF clubs, sweet smells and individuality, party dresses and philanthropy. The Run for the Remote http://commercialfreechildhood.org/news/2009/01/runfortheremote.html President Obama stated he resents the fact that he can't sit down to watch TV with his two daughters — supposedly safe, family-friendly shows — without worrying about the content of the TV commercials. Sweet Deal to Promote Tweeny-Bop Girl Group http://commercialfreechildhood.org/news/2009/01/sweetdeal.html In their drive to become the Next Big Thing in teenage entertainment, the Clique Girlz have had more opportunities than most. The Junk Food Wars http://commercialfreechildhood.org/news/2009/01/junkfoodwars.html Quebec scores sweet victory in battle against childhood obesity. Bring On The Botox: Barbie Hits 50 http://commercialfreechildhood.org/news/2009/01/barbiehits50.html Mattel's Barbie is ready for her AARP discount, and to celebrate the brand's 50th birthday, Mattel is launching a series of celebrations, including a first-ever runway show for the big-bosomed icon. Festivities also include fashion blowouts in Paris and Shanghai, a partnership with Stila cosmetics, and--for Barbie's grown-up fans--a real-live Malibu dream house. Church's Chicken Bows Effort for Digital Game http://commercialfreechildhood.org/news/2009/01/churchschicken.html Church's Chicken is broadening its effort to appeal to young, urban consumers. The company is launching a promotional campaign for a new digital game, Namco Bandai Games' hip-hop oriented "Afro Samurai. Burger King Wraps up 'Kids Choice' Awards Sweeps http://commercialfreechildhood.org/news/2009/01/burgerkingwraps.html Burger King is in the final days of a sweepstakes with partner Nickelodeon that will send 25 families to the 22nd annual “Kids Choice Awards” in Los Angeles. Mattel to Tout Tween Dora, Elmo Gloves in '09 http://commercialfreechildhood.org/news/2009/01/matteltotout.html A "tweenage" Dora the Explorer doll and a pair of ticklish Elmo gloves will be among the mostly moderately priced toys unveiled by Mattel Inc for 2009, as it tries to entice consumers in a recession-ridden economy. Pink Makes Me See Red! http://commercialfreechildhood.org/news/2009/01/pinkmakesme.html A leading child development author attacks the marketing firms who target little girls. Children Spending Half As Much Time in Class As They Do Looking at Screens http://commercialfreechildhood.org/news/2009/01/childrenspending.html Children are spending twice as much time in front of a TV or computer screen as in the classroom, according to a new book on how big business targets young consumers aggressively though new media. For Sale: Wholesomeness http://commercialfreechildhood.org/news/2009/01/forsale.html Dolls, purses, perfumes now are marketed with extra added values, like self-esteem and sharing. But are girls really just learning to be buyers? Viacom Plots SpongeBob Marketing Blitz http://commercialfreechildhood.org/news/2009/01/viacomplots.html What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character. Your Client's Ad in Public Schools http://commercialfreechildhood.org/news/2009/01/yourclientsad.html How to place ads in school buildings across the U.S. The 'toxic' Web generation: Children spend six hours a day in front of screens http://commercialfreechildhood.org/news/2009/01/toxicweb.html Youngsters are shunning books and outdoor games to spend up to six hours a day in front of a screen, a survey has revealed. American Idol Goes Virtual Via Habbo http://commercialfreechildhood.org/news/2009/01/idolgoesvirtual.html The Fox ratings juggernaut will launch an Idol-branded locale within Habbo, one of a handful of increasingly popular virtual worlds aimed at teens. Marketing American Girlhood http://commercialfreechildhood.org/news/2009/01/marketingamericangirlhood.html Felicity's tilt-top tea table and chairs, $98.00; Addy's trunk, $159.00; Molly's vanity table, $60.00; girls learning about consumption and brand loyalty by the age of 10, priceless. A Text Arrives. Oh, It's Just an 'Idol' Ad. http://commercialfreechildhood.org/news/2009/01/atextarrives.html Some ATT Wireless customers have voted an emphatic no on a promotion for “American Idol” that popped up on their phones this week. Game Industry Finally Notices Girls http://commercialfreechildhood.org/news/2009/01/gameindustryfinally.html Design, baby-sitting video games target a growing market. TV Does Toddlers More Harm Than Good Expert Warns http://commercialfreechildhood.org/news/2009/01/tvdoestoddlers.html Allowing infants and toddlers to watch DVDs and TV does them more harm than good, experts warn as a review of research finds it affects language development. March of the Penguin http://commercialfreechildhood.org/news/2009/01/marchofthepenguin.html Disney's $350 million bird is spreading its wings. BK Warms Up Grill With Facebook App http://commercialfreechildhood.org/news/2009/01/bkwarmsup.html The app rewards people with a coupon for BK's signature burger when they cull 10 friends. Marketers Cast Wary Eye on Regulatory Agenda http://commercialfreechildhood.org/news/2009/01/marketerswaryeye.html With a new administration, a substantially new Congress and an array of crises that President-elect Barack Obama will have inherited from the soon-to-be-ex, the crystal ball is murky on key regulatory issues that marketers will face. Tobacco Product Placements on the Downturn http://commercialfreechildhood.org/news/2009/01/tobaccopp.html Moviegoers are accustomed to the “no animals were harmed” disclaimer at the end of most movies. But 2009 dawns a new age for disclaimers, product placement disclaimers in particular. E-books Catch On with Children http://commercialfreechildhood.org/news/2008/12/ebooks.html Readers and publishers alike are embracing a digital future. Electronic-book sales increased 73% in October compared with the same month last year, according to the Assn. of American Publishers, while sales of adult paperbacks decreased 23% and children's paperbacks declined 14.8% Children Get Product Info Online http://commercialfreechildhood.org/news/2008/12/childrenonline.html More than four out of 10 children ages 6 to 11 have visited a Website they saw or heard about in a commercial or advertisement, according to a 2008 MRI survey. Building an Edgier Barbie to Revive Franchise Sales http://commercialfreechildhood.org/news/2008/12/edgybarbie.html The goal: to make Barbie fashionable again with older girls, who are dropping her for other, edgier playthings like video games. Pester Power: Curbing Your Child's Inner Consumer http://commercialfreechildhood.org/news/2008/12/pesterpower.html Regardless of the economic landscape, kids are more consumer-driven than ever and are prime targets for marketers. For Some Toy Makers, Rules to Protect Kids May Be Toxic http://commercialfreechildhood.org/news/2008/12/sometoymakers.html Small firms and those that use natural materials say the costs of testing toys for lead and other harmful substances may put them out of business. Junk Food Ads For Children Drop By a Third - Ofcom http://commercialfreechildhood.org/news/2008/12/ofcomjunkfood.html LONDON - Ofcom has estimated the amount of TV advertising for less healthy foods seen by children has dropped by a third since the introduction of stricter regulations in April 2007. Legislation Would Turn New Jersey School Buses into Billboards http://commercialfreechildhood.org/news/2008/12/njbusses.html State legislators have introduced at least three bills since January that would allow school districts to raise money by selling ads on the sides of the buses they rent or own. Experiential Marketing Focuses on Malls, Paramount Gets Dogged http://commercialfreechildhood.org/news/2008/12/marketinginmalls.html Advertisers are looking to malls more and more as venues for experiential marketing, hoping to immerse consumers in spaces where they are physically surrounded by brand messages. Mountain Dew Sets Sights on Video-Game Market http://commercialfreechildhood.org/news/2008/12/mountaindew.html Collaboration with Spike TV Will Spotlight Trials and Tribulations of Independent Gamers Montgomery County Schools Discontinue BusRadio Service http://commercialfreechildhood.org/news/2008/12/montgomerydiscontinues.html Montgomery County school officials said today they have decided to end a trial run of BusRadio, a private broadcast service that provides programmed music and ads to students on their school buses. School Bus Radio Service No Music to Some Parents' Ears http://commercialfreechildhood.org/news/2008/12/schoolbusradio.html Montgomery County parents and national children's advocacy groups are questioning the school system's experiment with BusRadio, a private network that broadcasts sanitized music and ads to a captive audience of student passengers. Nielsen: Text Message Marketing to Increase http://commercialfreechildhood.org/news/2008/12/nielsentext.html Nearly 60% of U.S. mobile subscribers use text-messaging on a regular basis, with 16% recalling some form of advertising while texting, according to new research by Nielsen Mobile. Given the growing popularity of text messaging, Nielsen says cell users can expect to see more short-code marketing. Storefronts in Virtual Worlds Bringing in Real Money http://commercialfreechildhood.org/news/2008/12/storefronts.html So far, the deepening recession has not slowed sales of virtual goods, which executives attribute to people spending more time at home. WONKA Brands Dropped From Kids Shows http://commercialfreechildhood.org/news/2008/12/wonkadropped.htm Move is part of the Better Business Bureau’s Children's Food and Beverage Advertising Initiative Kids of All Ages Targeted Next in Soft Drink Shift http://commercialfreechildhood.org/news/2008/12/softdrinkshift.htm According to the British Soft Drinks Association (BSDA), the study, which was conducted by independent analyst TNS, sought to ascertain the manner in which UK children between 0 and 16 years of age consume drinks. Coca-Cola, McDonald's and Nestle 'Obtaining Children's Personal Details' http://commercialfreechildhood.org/news/2008/12/childrenspersonaldetails.htm Junk food companies are collecting children's personal details via websites to direct marketing messages to them. Report Ties Children’s Use of Media to Their Health http://commercialfreechildhood.org/news/2008/12/childrenmediahealth.htm In what researchers call the first report of its kind, a review of 173 studies about the effects of media consumption on children asserts that a strong correlation exists between greater exposure and adverse health outcomes. Battling the Cult of Consumerism http://commercialfreechildhood.org/news/2008/12/cultofconsumerism.htm With all the glittering decorations and tempting toy commercials, children are especially vulnerable at this time of the year to becoming selfish shopaholics if parents don't step in, the author of a new book says. Gift-givers Get Creative In Tough U.S. Economy http://commercialfreechildhood.org/news/2008/11/giftgivers.htm Americans are taking a closer look at their spending habits this holiday season as the country is mired in its worst financial crisis since the Great Depression. Disney Accused By Catholic Cleric of Corrupting Children's Minds http://commercialfreechildhood.org/news/2008/11/disneyaccused.htm A leading Catholic cleric has launched a fierce attack on Disney, claiming it has corrupted children and encouraged greed. Meltdown Fallout: Some Parents Rethink Toy-Buying http://commercialfreechildhood.org/news/2008/11/meltdownfallout.htm In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa's workshop but by parents to the executive suites of real-world toy makers. Should Parents Police Their Children More Aggressively? http://commercialfreechildhood.org/news/2008/11/parentspolice.htm The study poses an interesting question: "Are parents doing enough to protect their children from violent video games?" The answer, though, isn't simple. Dell, eBay, Sephora Offer Virtual Gifts on Facebook http://commercialfreechildhood.org/news/2008/11/virtualgifts.htm Virtual gifts -- tiny icons displayed on user profiles, pioneered by Facebook as the intangible present of choice -- are being employed by several major companies this season. Burger King Tempts Gift Card Buyers With Wii http://commercialfreechildhood.org/news/2008/11/burgerkingwii.htm Each time a customer buys a BK Crown Card at one of the participating restaurants nationwide, he will be entered to win one of 500 of the Wii systems. CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime http://commercialfreechildhood.org/news/2008/11/ccfcfccpp.htm The Campaign for a Commercial-Free Childhood (CCFC) wants the FCC to explicitly ban product placement in kids shows and limit it in primetime, saying embedded advertising is misleading speech, and thus deserves "no First Amendment protection." Longform Ads Replace Kid Fare On Fox http://commercialfreechildhood.org/news/2008/11/longformadsonfox.htm In an unprecedented move, Fox will program two hours of longform commercials on Saturday mornings starting in January. Funds Sliced, Teacher Sells Ads On Tests http://commercialfreechildhood.org/news/2008/11/fundssliced.htm Money helps pay for printing costs after budget cuts McDonald's Courts Moms As Fast-Food Emissaries http://commercialfreechildhood.org/news/2008/11/mcdonaldscourtsmoms.htm Chain enlists its toughest customers to talk up menu's healthful side. Top Toys: Hannah's Hot, Beats Out Bratz http://commercialfreechildhood.org/news/2008/11/toptoys.htm It looks like Mattel's Barbie brand is safe in its No. 1 spot this year, but Disney's Hannah Montana leapt up four places on the year's hot-toy list, muscling past the Bratz crowd. NIH: Banning Fast Food Ads Will Make Kids Less Fat http://commercialfreechildhood.org/news/2008/11/fastfoodads.htm A ban on fast-food advertising to children would cut the national obesity rate by as much as 18%, according to a new study conducted by the National Bureau of Economic Research and funded by the National Institutes of Health. A Drink Backed by a Sports Hero Wielding a Mean Game Controller http://commercialfreechildhood.org/news/2008/11/drpeppergame.htm DR PEPPER plans to announce on Wednesday that, for the first time, it is promoting a professional athlete on bottles that it will distribute nationally. But the shaggy-haired athlete on the label is not a traditional sports star: he’s a 21-year-old who has a three-year, $250,000 contract to play video games. CARU Releases Guideline for Toy Ads http://commercialfreechildhood.org/news/2008/11/caru.htm If a toy is moving in an ad, it better move once a child gets a hold of it. Comcast Nets Push Digital Product Placements http://commercialfreechildhood.org/news/2008/11/comcastpp.htm More digital product placement messages and content is on the way for several cable networks. National Geographic Roars Into Videogames http://commercialfreechildhood.org/news/2008/11/nationalgeographic.htm Through its for-profit unit National Geographic Ventures, the nonprofit National Geographic Society is set to announce Tuesday that it has created National Geographic Games. Barely Passing http://commercialfreechildhood.org/news/2008/11/barelypassing.htm The struggle to dress cool for school. Disney, Verizon To Turn The Cellphone Into A Theme-park Visitor's Tool http://commercialfreechildhood.org/news/2008/11/disneyverizon.htm Wireless software promises to help mobile phone users navigate the parks and make the most of their visits. But there are privacy implications. Oh, Joy! A "Commercial-Free" Infomercial http://commercialfreechildhood.org/news/2008/11/infomercial.htm Apparently at Christmastime "infomercial" gets translated into a "special gift." Why this particular story is chosen goes beyond the cranberry in the title and Ocean Spray's interest in the lovely holiday treat. Mattel Seeks To Stop Bratz Dolls http://commercialfreechildhood.org/news/2008/11/mattelstopbratz.htm The Barbie maker wants to bar MGA from producing the toys, seize its inventory and even get rights to the name. Facebook Tries to Woo Marketers http://commercialfreechildhood.org/news/2008/11/facebookmarketers.htm Despite its surging Internet audience, Facebook Inc. has yet to prove it can wring steady revenue out of advertisers. Now it’s trying a new tactic to woo Madison Avenue. Mickey Mouse Goes Bollywood http://adage.com/globalideanetwork/post?article_id=132455 As Part of Broad Push, Disney Brings Characters to Delhi and Mumbai for Sold-out Live Shows BK Push Takes 'Simpsons' Far From Springfield http://commercialfreechildhood.org/news/2008/11/simpsons.htm Fox's unsinkable series to be served up in 58-country promotion Ordering Pizza Hut From Your Facebook Page? It's on the Way http://commercialfreechildhood.org/news/2008/11/pizzahutfacebook.htm Fast-Food Chains Experiment With Takeout/Delivery Services Via Social Networks and IPhone Applications New Ads Pop Up In Video Blank Spaces http://commercialfreechildhood.org/news/2008/11/blankspaces.htm Now technology startup Keystream is introducing a video ad alternative that it believes will prove superior to pre-rolls and overlay ads placed at the bottom of the screen. Obama Promises Change; Is It Bad for Marketers? http://commercialfreechildhood.org/news/2008/11/obama.htm The election of President Barack Obama will bring with it a Democrat-controlled Congress and a revised set of priorities for the various federal agencies that regulate media and advertising. Disney XD Aims To Be Where The Boys Are http://jimhillmedia.com/blogs/jim_hill/archive/2008/11/06/disney-xd-aims-to-be-where-the-boys-are.aspx Jim Hill talks about the rebranded version of Toon Disney which will be debuting in February of 2009. Which seeks to become the cable channel of choice for boys 6-to-14 Disney, by Design http://commercialfreechildhood.org/news/2008/11/disneybydesign.htm Welcome to Disney, the “lifestyle brand.” This Holiday Season, Retailers Better Be Wary Of The Surly Shopper http://commercialfreechildhood.org/news/2008/11/surlyshopper.htm The Campaign for a Commercial-Free Childhood is calling for a different sort of acknowledgment of economic realities with a new appeal urging the largest toy manufacturers to declare a moratorium on advertising to children this holiday season. Instead, the group is encouraging toy makers to advertise their products during adult programs and pitch their benefits to parents. Saks Sacks 98 Libby Lu's http://commercialfreechildhood.org/news/2008/11/sakssacks.htm Saks will close by May its 78 “tween” stores and 20 shops called Club Libby Lu, a concept that founder Mary Drolet started in Chicago eight years ago. Targeted Marketing Gets Intelligent http://commercialfreechildhood.org/news/2008/11/neuromarketing.htm Advertisers ride a brain wave called neuromarketing. But is it for real? Video Games Sales To Top CDs and DVDs http://commercialfreechildhood.org/news/2008/11/videogamestop.htm Video games are predicted to become the UK's most popular form of entertainment this year, it was reported today. Like a Billboard, but, Oh, So Sleek http://commercialfreechildhood.org/news/2008/11/sleekbillboard.htm While electronic ad displays have been placed in other shopping centers and are widely installed in airports and urban transport systems, Westfield London is one of the first developments with such a large concentration of digital billboards; nondigital advertising has been banished from the site. Disney Looks to Popular Brands for Holiday Toys http://commercialfreechildhood.org/news/2008/11/disneypopularbrands.htm Walt Disney Co is betting that toys inspired by hit franchises like "Hannah Montana" and "High School Musical" or linked to the Internet will drive cash-strapped parents to its brands during the crucial holiday season. TSA Allows Ads In Bins Across U.S. http://commercialfreechildhood.org/news/2008/11/tsabins.htm Airline passengers could start seeing more ads in an unusual place: the bottoms of the plastic bins that hold their shoes, cellphones and jackets at checkpoints. Children TV Food Ad Restrictions Not Working, UK Consumer Body Claims http://commercialfreechildhood.org/news/2008/11/restrictionsnotworking.htm A consumer watchdog in the UK, Which?, has said that the rules, which aim to curb advertising foods assessed as high in fat, salt and sugar to children, are not working. Study Links Violent Video Games, Hostility http://commercialfreechildhood.org/news/2008/11/violentvideogames.htm Children and teenagers who play violent video games show increased physical aggression months afterward, according to new research that adds another layer of evidence to the continuing debate over the video-game habits of the youngest generation. Ad-On: Uptick In Young Demos Watching TV Spots http://commercialfreechildhood.org/news/2008/11/uptick.htm Do you believe that young TV viewers are fast-forwarding through commercials? The short answer is: not always. Teen Pregnancies Tied To Tastes For Sexy TV Shows http://commercialfreechildhood.org/news/2008/11/sexytvshows.htm Groundbreaking research suggests that pregnancy rates are much higher among teens who watch a lot of TV with sexual dialogue and behavior than among those who have tamer viewing tastes. Advertisers Up The Ante As Products Become TV Plots http://commercialfreechildhood.org/news/2008/11/productsbecomeplots.htm Products no longer simply appear in shows – they're becoming important parts of the plot, too. The Business of Avatars http://commercialfreechildhood.org/news/2008/10/businessofavatars.htm Avatars are cropping up with increasing frequency in games, virtual worlds, social networks and other areas of the Web as businesses experiment with them as a tool to drive sales. Disney Gurus Mix Movies, Electronics to Create New Toys http://commercialfreechildhood.org/news/2008/10/disneygurus.htm Disney's toy gurus are trying to toss some serious pixie dust in the face of the economic meltdown. Even before the current crisis, the $22 billion toy industry had been flat for years. To pump some oxygen into the market, the Mouse House is trying to magically erase the already fuzzy lines between toys and tech products. Hanging Out at a Mall for the Holidays http://commercialfreechildhood.org/news/2008/10/teenvogue.htm Though many retailers are closing and cutting back, Teen Vogue is taking its franchise to the mall. McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging http://commercialfreechildhood.org/news/2008/10/mcdonalds.htm McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.” Kiwibox, Burst Media Launch Teen Network http://commercialfreechildhood.org/news/2008/10/kiwibox.htm Teen social network Kiwibox and ad network Burst Media have banded together to launch the Kiwibox Teen Network, an online ad network designed for interactive marketers who want to reach teens. Kids Turn Chick-fil-A Premiums into a Space Station http://commercialfreechildhood.org/news/2008/10/chickfila.htm Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station. Cometh the Penguin (to a box store near you) http://commercialfreechildhood.org/news/2008/10/penguin.htm Walt Disney Co. has licensed a toy line based on its popular virtual world for kids -- just in time for the holidays. Activist Group Urges Toy Makers To Address Parents http://commercialfreechildhood.org/news/2008/10/toymakers.htm Even as retailers and manufacturers start their holiday promotions early--because of a late Thanksgiving and continued economic worries--to try to shore up holiday sales, the Campaign for a Commercial-Free Childhood is urging some temperance when it comes to advertising. Sexy Halloween Costumes . . . For Little Girls? http://commercialfreechildhood.org/news/2008/10/sexyhalloween.htm Titillating outfits marketed to kids are a reflection of an increasingly sexualized childhood, says author and professor Diane Levin. For little boys, it's the macho look. What's a parent to do? Tinker Bell Appears In 'Pixie Hollow' In Act Of Marketing Magic http://commercialfreechildhood.org/news/2008/10/tinkerbell.htm Tinker Bell, the cute fairy who has long played second fiddle to Peter Pan, makes her grand entrance in The Walt Disney Co.'s virtual world of Pixie Hollow on Friday. Junk Food Advertisement Bans http://commercialfreechildhood.org/news/2008/10/junkfoodban.htm The Australian Food and Grocery Council will today announce a code to ensure that its members advertise only healthy food when the target audience is mainly children aged under 12. Study: Coke Is Most Talked About Brand in America http://commercialfreechildhood.org/news/2008/10/coke.htm According to a new study released by the Keller Fay Group, Coca-Cola is currently the most talked about brand in America. American Eagle 'Down-Sizing' Into Kidswear http://commercialfreechildhood.org/news/2008/10/americaneagle.htm A core team of 22 people at American Eagle Outfitters Inc. found that out as they spent a year studying the children's clothing market. Kids Growing Up Too Fast, Author Says http://commercialfreechildhood.org/news/2008/10/kidsfast.htm “Seven-year-olds are calling each other sluts and they don’t know what it means, and this is rural New Hampshire,” said Diane Levin, a professor of education at Wheelock College in Boston, author, and frequent guest on national television programs about children’s issues. NeoEdge Networks Introduces Way to Splice Ads Into The Middle of the Action http://commercialfreechildhood.org/news/2008/10/neoedge.htm Most casual game ads are predictable. They run a 30-second video in between levels in a game, or roll the video after you’ve finished. But NeoEdge Networks has introduced a way to make those the placement of ads much more flexible — and possibly quite annoying to gamers. WWE Launches Kids Site http://commercialfreechildhood.org/news/2008/10/wwe.htm New website, wwekids.com, part of larger strategy to reach younger viewers. Kids' Cereals Saltier, Report Says http://commercialfreechildhood.org/news/2008/10/kidscereal.htm Cereal makers that reduce the amount of sugar in kids' cereals tend to ratchet up the salt content to improve flavor, says a report expected to be released Tuesday by Consumers International. Brands Cozy Up to Bond's Growing Appeal http://commercialfreechildhood.org/news/2008/10/bond.htm Daniel Craig, the sixth and latest James Bond, didn’t just bring in new fans with his debut two years ago. He also has lured new marketers to the movie franchise well-known for product placement and tie-ins. Marketers Say They Win With In-Game Ads http://commercialfreechildhood.org/news/2008/10/marketers.htm "Today, the average budgets for placing ads in PlayStation 3 video games vary between $150,000/$200,000 and $400,000/$500,000 per campaign, capping out at about $1 million," said IGA CEO and cofounder Justin Townsend. Titan To Fit US Buses With Digital Ad Screens http://commercialfreechildhood.org/news/2008/10/titan.htm Titan Worldwide has agreed the largest deployment of digital screens on buses to date, covering 300 vehicles across New York and Chicago, with UK-based company LiteLogic providing the technology in a Ł2.8m deal. Class, Pay Attention To This Message From Our Sponsor http://commercialfreechildhood.org/news/2008/10/class.htm The growing emphasis on corporate social responsibility and the ubiquity of advertising have combined to make branded educational content more appealing and prevalent. Isn't She Lovely? Are Today's Princesses Having Fun Or Getting The Wrong Idea? http://commercialfreechildhood.org/news/2008/10/princess.htm Just about anything geared toward children these days – clothing, toys, furniture, books and more – can be found with a Disney princess emblazoned on them. Adelstein Calls For Action To Ban Kid-Targeting Interactive Ads http://commercialfreechildhood.org/news/2008/10/adelstein.htm FCC commissioner wants FCC to act on 2004 proposal "before interactive advertising becomes an established business model." Nokia's Touch Phone Makes Appearance In Britney Spears Video http://commercialfreechildhood.org/news/2008/10/nokia.htm Nokia recently announced its first touch-screen mobile phone, the 5800 XpressMusic. Nokia convinced Britney Spears to include the phone in her most recent music video, placing the 5800 squarely in front of the eyes of its target market. Media and Money: 'Hurdles' Before In-Game Ads Catch On http://commercialfreechildhood.org/news/2008/10/mediamoney.htm The business of advertising in videogames still faces significant challenges before it can win a sizable portion of major brands' ad spending, though the growth of big-budget, Web-based games should help accelerate the segment's growth, said the leader of one of the gaming industry's top players. Pizza Hut Launches Ordering Application On Facebook http://commercialfreechildhood.org/news/2008/10/pizzahut.htm Pizza Hut has added the social network Facebook to its array of choices for delivery orders. Most Virtual Gaming Support Is U.S.-Based http://commercialfreechildhood.org/news/2008/10/virtualgaming.htm The bulk of the U.S.-based investment is in the entertainment space, with all but $22.4 million going to developers of worlds with strong "gameplay" elements, ties to media brands, or the youth sector. 'Hot Wheels' Spins New Series For '09 http://commercialfreechildhood.org/news/2008/10/hotwheels.htm Cartoon Network has picked up an animated series based on Mattel’s "Hot Wheels" property, slated to begin airing Saturday mornings next year. Ofcom to Investigate Baby TV Channels Over Child Development Fears http://commercialfreechildhood.org/news/2008/10/ofcom.htm Ofcom is to look into evidence that TV channels aimed at pre-school children are damaging child development. So Far, Kids' TV Saved From Ad Hits http://commercialfreechildhood.org/news/2008/10/kidstv.htm A serious weakening in the economy has not affected the crucial fourth-quarter kids' TV advertising business--yet. British Junk-food Ads Targeting Children Drop http://commercialfreechildhood.org/news/2008/10/britishjunkfood.htm Advertisers are less likely to target children with junk-food ads following government restrictions, according to a new report published by the Department of Health today. Milk Cartoon http://commercialfreechildhood.org/news/2008/10/milkcartoon.htm This past July, the Federal Trade Commission handed over to Congress its 120-page report on the subject of marketing food to children and adolescents. Stardoll, Elle to Launch Virtual Magazine http://commercialfreechildhood.org/news/2008/10/stardoll.htm Stardoll enables young girls to create avatars, which they can adorn with high-end virtual couture Apple Unveils 'Field Trip' Program for Kids http://commercialfreechildhood.org/news/2008/10/applefieldtrip.htm Apple has unveiled its latest campaign aimed at marketing to children, inviting teachers to bring groups of students to Apple Stores for a field trip. The Pornification of a Generation http://commercialfreechildhood.org/news/2008/10/pornificationgeneration.htm A new book traces the migration of porn culture from adult theaters to the mainstream—and asks what that means for kids. UK: Calypso launches ‘High School’ water http://commercialfreechildhood.org/news/2008/10/hsmwater.htm Soft drinks company Calypso has unveiled a High School Musical 3 - Senior Year branded flavoured natural mineral water in the UK, to coincide with the release of the film. Ads to The Rescue as Distraction From Root Canals http://commercialfreechildhood.org/news/2008/10/adsdentist.htm Find advertisement distracting? Perhaps not if you're having a root canal Children's Ads Provide Junk Food for Thought http://commercialfreechildhood.org/news/2008/10/junkfoodthought.htm In a child’s buffet of food commercials, more than 40 percent of the dishes are candy, snacks and fast food. Nowhere to be found: fresh fruit, vegetables, poultry or seafood. Pressure to Cut Calories From School Vending Machines http://commercialfreechildhood.org/news/2008/10/caloriesvendingmachines.htm A new study has added weight to calls for juices, drinks with added sugar and candy to be removed from all school vending machines. Is Cartoon Character Advertising Making American Kids Fat? http://commercialfreechildhood.org/news/2008/10/cartoonsfat.htm Children are attracted to flashy colored characters and packaging and although parents may say "no, no, no", at the end the likes of Spongebob SquarePants, Scooby Doo, Shrek, Barbie, Cookie Monster and others often win out. Disney, Nickelodeon Push Brands http://commercialfreechildhood.org/news/2008/10/disneynick.htm The rivalry between Disney Channel and Nickelodeon has gone global. The powerhouse kids' brands are aggressively extending their presence and penetration in both established and emerging international markets as they vie for global supremacy. Senate Passes Child Safe Viewing Act http://commercialfreechildhood.org/news/2008/10/senateact.htm The Senate has passed by unanimous consent a bill that would require the FCC to investigate content-blocking technologies that can help parents screen out inappropriate video content. Show Kids Stuff Isn’t Happiness http://commercialfreechildhood.org/news/2008/10/showkids.htm Q: How can I keep my 10-year-old and 12-year-old daughters from wanting so many material things? Kids Play in Fractured Media Playground http://commercialfreechildhood.org/news/2008/10/mediaplayground.htm Mobile devices, Web video, online social networks, vidgames, DVRs and homevid options have disrupted audiences' small-screen habits and upended traditional ad models. Cartoon Characters in Which? Firing Line http://commercialfreechildhood.org/news/2008/10/cartoonwhich.htm Which? has urged the food industry to stop using cartoon marketing for unhealthy foods, in a report published today. Sun Prairie To Consider Selling Naming Rights to Schools http://commercialfreechildhood.org/news/2008/10/sunprairie.htm School districts across the state have been feeling the financial pinch from state revenue caps for several years. Nickelodeon ties up with Tomy Yujin Europe http://commercialfreechildhood.org/news/2008/10/nickvend.htm Nick properties to be available in branded vending machines across Europe, Middle East and Africa. HipChicas.com Targets Tween Latinas with Eco-Friendly Virtual World http://commercialfreechildhood.org/news/2008/09/hipchicas.htm Hip Venture Co. is the latest company to enter the crowded virtual worlds market for kids, tweens and teens with the imminent launch of HipChicas.com. Honda Inks Exclusive Deal With 'High School Musical 3' http://commercialfreechildhood.org/news/2008/09/hondahsm3.htm Honda has signed on as exclusive automotive sponsor of Walt Disney Pictures' "High School Musical 3: Senior Year." Hostess to Visit Sweeps Contestants Homes on Halloween Night http://commercialfreechildhood.org/news/2008/09/hostesshalloween.htm In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner. FCC Considers Product Placement Rules for TV http://commercialfreechildhood.org/news/2008/09/fccconsiders.htm As the filings stream in during the Federal Communications Commission's proceeding on what to do about embedded advertising, one thing is clear: you are either for a crackdown on the practice or against one. Ditch The Characters For The Classics http://commercialfreechildhood.org/news/2008/09/ditchcharacters.htm Scholastic Inc., the purveyor of children's books that holds a virtual monopoly on elementary school book fairs and monthly mail-order book sales, has dropped the hyper-sexualized Bratz dolls from its line of books. Fly Right: Ads On Airline Trays Enjoy High Recall http://commercialfreechildhood.org/news/2008/09/flyright.htm Triad Consulting has some advice for advertisers that want to fly right: Advertise on airplane tray tables. MySpace Music Debuts With Blue-Chip Sponsors http://commercialfreechildhood.org/news/2008/09/myspacemusic.htm MySpace late Thursday night debuted its ad-supported free on-demand streaming music and video service, MySpace Music. Today's Lesson: Selling Teenagers on Benefits of Milk http://commercialfreechildhood.org/news/2008/09/sellingteenagersmilk.htm Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. Advertising on Amber Alert Signs? http://commercialfreechildhood.org/news/2008/09/advertisingamberalert.htm Governor Schwarzenegger wants to use message boards, usually used for Amber Alerts and other emergencies, as billboards. Self Regulation of Junk Food Ads in the Spotlight Again as Pressure Mounts http://commercialfreechildhood.org/news/2008/09/regulationjunkfood.htm Dannon has become the latest company to sign up to a scheme against junk food ads for children, but it comes as the kids channel Nickelodeon is accused of mainly marketing products that are of poor nutritional quality. Will the FCC Act? http://commercialfreechildhood.org/news/2008/09/stealthmarketers.htm The FCC is debating how its sponsorship identification rules apply to product placement, product integration and other types of "embedded advertising" relayed over television or radio stations. Consoles Gain In Popularity, May Steal Ad Dollars http://commercialfreechildhood.org/news/2008/09/consolesgainpopularity.htm Worldwide revenues from connected consoles--or gaming systems that are connected to the Internet via broadband--are set to top $4 billion in just two years, according to new data from Parks Associates. CCFC to FCC: Protect Children from Embedded Ads http://commercialfreechildhood.org/actions/nprm.html In comments filed today, CCFC urged the FCC to a) explicitly prohibit the inclusion of embedded ads in all children's programming; and b) ban product placement and product integration in primetime broadcast programming when children are likely to be in the audience. Wrigley Sells Advergaming Site Candystand http://commercialfreechildhood.org/news/2008/09/wrigleysellscandystand.htm Wm. Wrigley Jr. Co. is selling its successful advergaming website Candystand.com to Funtank, the newly opened branded gaming and entertainment publisher said today. Schoolhouse Rocks With Milk Rocks http://commercialfreechildhood.org/news/2008/09/milkrocks.htm New York-based MilkMedia has developed the Milk Rocks! program, a school initiative that intends to up the cool factor of moo juice by associating it with kid-friendly pop, rock, rap, soul and country artists on milk cartons, book covers, lunchroom posters and other school materials. Fuzzy Renaissance http://commercialfreechildhood.org/news/2008/09/disneymuppets.htm Disney prepares to use its marketing magic to bring back the 'Muppets.' School Children Thrown Overboard into Commercial Sea http://commercialfreechildhood.org/pressreleases/schoolchildrenthrownoverboardepic.htm "At Sea in a Marketing-Saturated World," the eleventh annual report on schoolhouse commercialism released by the Arizona State University Commercialism in Education Research Unit (CERU), finds that children live, breathe, and play with branded products in and outside of school. Cartoon Network's ‘Star Wars’ Mall Tour, It Is http://commercialfreechildhood.org/news/2008/09/cartoonnetworkstarwars.htm Cartoon Network today is blasting off an eight-week mall tour in support of its latest animated Star Wars series. Products Placed: How Companies Pay Artists to Include Brands in Lyrics http://commercialfreechildhood.org/news/2008/09/productplacementmusiclyrics.htm Some artists have gone so far as to approach companies with offers to include brand and product names in their song lyrics. Bratz Books Expelled from US School Book Suppliers http://commercialfreechildhood.org/news/2008/09/bratzexpelledguardian.htm One of America's largest distributors of books to schools has stopped listing Bratz books, after a campaign from parents saying the characters contributed to the sexualisation of children. JibJab Caters to New Crowd: 'High School Musical' Fans http://commercialfreechildhood.org/news/2008/09/jibjabhighschoolmusical.htm JibJab and Disney have teamed to offer free customizable web videos of the "HSM3" musical number "Now or Never," already shown on Disney TV properties. Distributor Gives Bratz the Boot http://commercialfreechildhood.org/news/2008/09/distributorgivesbratztheboot.htm The largest distributor of children's books to Canadian schools has decided to yank all Bratz books from its roster after parents and psychologists complained the controversial dolls promoted "precocious sexuality. CCFC Expels Bratz From Schools http://commercialfreechildhood.org/pressreleases/ccfcexpelsbratz.htm Following an eighteen-month campaign by the Campaign for a Commercial-Free Childhood (CCFC), Scholastic, Inc. will no longer be promoting the controversial and highly sexualized Bratz brand in schools. Study: Gamers Respond to Ads http://commercialfreechildhood.org/news/2008/09/gamersrespondtoads.htm 36 percent of gamers who see marketing messages take action. TechCrunch50: Start-Ups Target Kids http://commercialfreechildhood.org/news/2008/09/startupstargetkids.htm Silicon Valley’s entrepreneurial energy is being served up in highly concentrated form this week, at a San Francisco conference called the TechCrunch50. BusRadio Proposal Should Be Silenced http://commercialfreechildhood.org/news/2008/09/busradiooped.htm Exposing this captive audience to the radio ads that accompany this national programming is not in the best interests of either the district or its students. Strapped for Cash, Schools Eye Bus Ads http://commercialfreechildhood.org/news/2008/09/schoolseyebusads.htm Several Michigan districts in talks to accept ads on kids' transportation. NASCAR Team Pitches to Youth http://commercialfreechildhood.org/news/2008/09/nascarpitchesyouth.htm Fenway Sports Group, the sports marketing firm of Red Sox principal owner John Henry, is taking an unprecedented approach to cultivating a new generation of racing buffs in New England - by aggressively marketing its NASCAR Racing team to children. Robin Summerfield: So sexy, so soon http://commercialfreechildhood.org/news/2008/09/summerfieldsosexysosoon.htm Kids are being sold a sexualized message at earlier ages than ever, say the authors of a new book JCPenny Chimes In With Disney On 'High School Musical 3' http://commercialfreechildhood.org/news/2008/09/jcpennydisney.htm Hoping to cash in on Disney's lucrative "High School Musical" franchise, JC Penney is launching the "JCPenney Best Seat in the House 'High School Musical 3' Sweepstakes." CCFC Praises Landmark South Carolina School Bus Ad Ban http://commercialfreechildhood.org/pressreleases/busadban.htm Yesterday, South Carolina became the first state to ban all forms of school bus advertising. MPAA: Not All PG-13 Films Are Alike http://commercialfreechildhood.org/news/2008/09/pg13notalike.htm Motion Picture Association of America ratings-board head Joan Graves defends advertising PG-13 films to kids. Ads Banned on South Carolina School Buses http://commercialfreechildhood.org/news/2008/09/scbusads.htm Senator Greg Ryberg from Aiken praised the South Carolina State Board of Education for taking action to protect children who ride school buses from unwanted and potentially harmful messages. Europe Takes Aim at Sexist Ads http://commercialfreechildhood.org/news/2008/09/europesexistads.htm Last week, the legislature voted 504 to 110 to scold advertisers for “sexual stereotyping,” adopting a nonbinding report that seeks to prod the industry to change the way it depicts men and women. Back-to-School Brands Cash In On Virtual Goods http://commercialfreechildhood.org/news/2008/09/virtualgoods.htm Real-world retailers like Kohl's and Sears went virtual to help boost back-to-school sales this year, setting up shop and shilling their wares in kid-friendly worlds like Stardoll and Zwinky. VTech Targets Tots With a Wee Wii http://commercialfreechildhood.org/news/2008/09/weewii.htm The average youngster first wields a video-game controller at age 6, but one kiddie electronics marketer keeps working to make that even younger. Are the Army's New Marketing Tactics a Little too Kid-Friendly? http://commercialfreechildhood.org/news/2008/09/armymarketing.htm The U.S. Army is turning up in a lot of youthful places lately. Toxic Beverly Hills http://commercialfreechildhood.org/news/2008/09/toxic90210.htm Thanks to CW, parents have to worry about poison on school buses. Curbing advertising will cut obesity http://commercialfreechildhood.org/news/2008/09/curbfoodads.htm Research that rigorously modelled 13 interventions aimed at reducing adolescent obesity, found advertising restrictions to be the most cost-effective measure by a long margin. PBS characters promote produce in Florida schools http://commercialfreechildhood.org/news/2008/09/pbsproduce.htm In Florida schools, some PBS kids’ show characters are coming to the cafeterias. Advertising on high school IDs off table, for now http://commercialfreechildhood.org/news/2008/09/schoolidads.htm There will not be advertising on the back of Missoula high school student identification cards. CCFC to BusRadio: Stop Promoting 90210 to Six-Year-Olds http://commercialfreechildhood.org/pressreleases/busradio90210.htm The Campaign for a Commercial-Free Childhood (CCFC) and other advocates for children are demanding that BusRadio stop advertising the highly sexualized new television show 90210 to children as young as six. Does Marketing Contribute to Obesity in African-Americans? http://commercialfreechildhood.org/news/2008/08/aamarketing.htm There is a body of statistical data suggesting that the black community has been left behind on the road to healthier-food marketing. Nick Dials in Wireless With iCarly Buy http://commercialfreechildhood.org/news/2008/08/icarly.htm Nickelodeon has signed its first wireless client, ATT, to a multiplatform deal that coincides with the brand’s foray into the tween space. Sara Lee Sells Whole Grain Image To Teens http://commercialfreechildhood.org/news/2008/08/saralee.htm The effort, allied with Disney's "High School Musical 3: Senior Year," comprises TV, Web, in-cinema grassroots events, sweepstakes, PR and point-of-purchase activities timed to the film's Oct. 24 release. Obama May Take Softer Approach on Kids' Obesity http://commercialfreechildhood.org/news/2008/08/obama_obesity.htm The Obama campaign's senior director of domestic policy spent nearly an hour on Monday talking about plans for attacking childhood obesity. Absent from the discussion was mention of any advertising or marketing restrictions on "junk food." Beer ads undermine campus efforts http://commercialfreechildhood.org/news/2008/08/campusbeer.htm THE DRIVE by college presidents to drop the campus drinking age could be taken more seriously if these leaders stopped bingeing on beer ads. Watch out Hannah, 90210's back http://commercialfreechildhood.org/news/2008/08/90210.htm CBS Consumer Products is targeting this generation of tweens and teens currently smitten with Hannah Montana and the Jonas Bros. with a global merch program based on the spin-off hitting US airwaves next month. Humble ISD Pins Its Hopes On Bus Ads http://commercialfreechildhood.org/news/2008/08/schoolbusads.htm When Humble ISD students board school buses next week, they'll be climbing into big yellow vehicles sponsored by day care centers, hospitals and home builders. Study Slams IOC Sponsorship Policies http://commercialfreechildhood.org/news/2008/08/ioc.htm Groups argue that the marketing of junk foods, sodas, fast-food chains and alcoholic beverages should be eliminated. CCFC Praises France Baby TV Ban; Urges FTC Action in the US http://commercialfreechildhood.org/pressreleases/babytvban.htm On French television, programming for babies has been banned. In this country, we cannot even prevent the producers of television for babies from deceiving parents. France Bans Broadcast of TV shows for Babies http://commercialfreechildhood.org/news/2008/08/france_bans_babytv.htm France's broadcast authority has banned French channels from marketing TV shows to children under 3 years old, to shield them from developmental risks it says television viewing poses at that age. Disney Dialing up Kids Again http://commercialfreechildhood.org/news/2008/08/disney_dialing .htm Beginning in September, Disney plans to roll out a grab bag of goodies for young cell phone users, including a mobile storefront, instant-messaging chat system and virtual world widgets. FTC Commissioner Tackles Ads for Kids http://commercialfreechildhood.org/news/2008/08/ftc_commish.htm The Federal Trade Commission commissioner is at the center of the agency's scrutiny of marketing to children by food and beverage companies. Retailers "Sell" to Young Virtually http://commercialfreechildhood.org/news/2008/08/virtual_retailers.htm With back-to-school sales off to a slow start, more old-line retailers and clothing labels are reaching out to kids online, enticing them to try virtual versions of their togs in hopes of making actual sales later. How Marketing is Taking Over the Film Industry http://commercialfreechildhood.org/news/2008/08/film_industry.htm The heavily disguised marketing methods means audiences watching a movie now need to be as savvy about who is financing a film as they are about directors and stars. Ads Coming Soon to a Phone Near You http://commercialfreechildhood.org/news/2008/08/phone_ads.htm Through ties to your GPS and smartphone, the mobile advertising platform could soon explode. Fast-food toys becoming more educational http://commercialfreechildhood.org/news/2008/08/junk_food_toys.htm “We don’t think that any type of toy should be used to lure kids into fast-food restaurants, even if they call it educational,” said CCFC's Josh Golin. Crying Foul over Online Junk Food Marketing http://commercialfreechildhood.org/news/2008/08/crying_foul.htm A new report focuses on advertising methods, such as through social networks, and urges lawmakers to restrict junk food advertising to kids online. Too Sexy, Too Soon: Combating the Sexualization of Childhood http://commercialfreechildhood.org/news/2008/08/too sexy_too soon.htm An interview with CCFC's Diane Levin The Battle for the Lower Third http://commercialfreechildhood.org/news/2008/08/lower_third.htm The lower third of the viewing screen, once part of the wide-open prairie for programming, is turning into the latest land of opportunity for Madison Avenue. State schools used branding ads to get corporate funding http://commercialfreechildhood.org/news/2008/08/state.htm What was once just the library at Cromer Public School is now The Panasonic Learning Common, complete with distinctive signage and product placement. Retailers know texting is the totally best way to reach teens http://commercialfreechildhood.org/news/2008/08/retailers.htm The Children's Online Protection Act forbids Internet marketing to children under 13. But it does not apply to wireless cell phones. That's the big reason teen retailers are walking on eggs. Explicit Lyrics on TV Bombarding Kids http://commercialfreechildhood.org/news/2008/08/explicit.htm That means every 38 seconds, children watching these programs are exposed to sexually charged images, explicit language, violence, drug use or sales, or other illegal activity. Teachers warn of 'brand bullying' (UK) http://commercialfreechildhood.org/news/2008/08/teachers.htm The poll found more than eight in 10 teachers (85%) believe possession of fashionable goods is important to their pupils, with 93% saying brands are the top influence on what children buy, followed by friends (91%) and logos (77%). Intoxicating Brands: Alcohol Advertising and Youth http://commercialfreechildhood.org/news/2008/08/intoxicating.htm From 2001 to 2007, youth exposure to alcohol product advertising on television rose by 38 percent. The average number of television advertisements seen in a year by youth increased from 216 to 301. Miley Cyrus and the secret power of tweens http://commercialfreechildhood.org/news/2008/08/miley.htm Tweens spend or influence their parents to spend $500 billion a year, estimates children's marketing expert James U. McNeal -- enough to buy both Microsoft and Google. Targeted-Ad Initiative Is Crucial for MySpace --- Questions Multiply On Site's Potential To Turn a Big Profit http://commercialfreechildhood.org/news/2008/08/targeted.htm As part of this "hypertargeting" system, MySpace has analyzed the profiles of its users to gauge their interests and then categorized them into more than 1,000 "buckets," including rodeo watchers, scrapbook enthusiasts and "Dancing With the Stars" viewers. Mag Bag: Kids' Titles Are Not Happy Campers http://commercialfreechildhood.org/news/2008/08/magbag.htm Nickelodeon, published by MTV Networks through Nickelodeon Mediaworks, is imploding in a fashion worthy of the game show "Double Dare." According to MIN Online, ad pages at the monthly were down almost 30% through July compared to the first seven months of 2007, to 110. Worse, the decline seems to be accelerating, with ad pages down 68% to just 12 in July. Disney to Target Boys with Rebranded Cable Channel http://commercialfreechildhood.org/news/2008/08/disneyto.htm The entertainment giant, which has made billions catering to the princess fantasies of young girls, plans to relaunch Toon Disney as Disney XD, a cable channel that will target boys. The move, under wraps for more than a year, is an attempt by the company to capture a market that has long eluded it. I want my [your brand here] MTV http://commercialfreechildhood.org/news/2008/08/iwant.htm Each transitional montage stuffed with shots of the store and its cheery employees, while extras conspicuously tote Sears shopping bags in damn-near every scene. But The American Mall is no ordinary commercial; it’s a made-for-MTV movie musical. NCAA Says It Won't Tighten Rules on Beer Ads http://commercialfreechildhood.org/news/2008/08/ncaasays.htm The NCAA is rejecting calls from critics to alter its policy allowing beer and wine cooler ads on telecasts of college sports, saying the current policy is sufficient. LeapFrog jumps at Lucasfilm properties http://commercialfreechildhood.org/news/2008/08/leapfrog.htm LeapFrog developed these educational games for the Leapster2 Learning Game System, targeted at kids ages four to eight, and the Didj Custom Gaming System designed for the slightly older six to 10 crowd. Many tweens watching 'R' films despite restriction http://commercialfreechildhood.org/news/2008/08/many.htm In a study released Monday in the journal Pediatrics, researchers from Dartmouth Medical School estimate more than 2.5 million children ages 10 to 14 watch the typical violent, R-rated movie. Marketers sneak into pop songs http://commercialfreechildhood.org/news/2008/08/marketers.htm They are doing somewhat of the whole spectrum. They've got Ne-Yo, who's another R and B singer, and he's doing Big Red. And they've got Julianne Hough, who's a country star, who started off as a dancer on "Dancing With the Stars," doing Juicy Fruit. Disney gives Tinker Bell a starring role http://commercialfreechildhood.org/news/2008/08/disney.htm "I think Fairies has the potential to be as big as Princesses," said Andrew P. Mooney, chairman of Disney Consumer Products. Nickelodeon Online Game Linked to ‘Avatar’ Series http://commercialfreechildhood.org/news/2008/08/nickelodeon.htm Nickelodeon aims to build on the buzz from its popular “Avatar” animé series with the introduction of a global multiplayer Web game based on the series in September. Some 'kids' meals' pack whole day's serving of calories http://commercialfreechildhood.org/news/2008/08/some.htm In fact, some of the meals contain more 1,000 calories, which is almost as many calories as some elementary-school children need for the entire day, according to the analysis from Center for Science in the Public Interest, a consumer group. 24/7 children's channels? I want my kid TV! http://commercialfreechildhood.org/news/2008/08/24.htm So is there any reason a preschooler should be watching TV at 2 a.m.? Linn says no, not even if a really good, quality show like “American Gladiators” or “America's Next Top Model” happens to be on. Book publisher Alloy Entertainment takes its teen literature into TV and movies http://commercialfreechildhood.org/news/2008/08/book.htm When it comes to capturing the zeitgeist of female teen angst, Alloy has developed a successful formula that mixes the drama of boyfriends with a heavily commodified lifestyle. Summer Silliness Brings a Pizza Field and a Giant Oreo http://commercialfreechildhood.org/news/2008/08/summer.htm Advertisers spent $7.3 billion on outdoor ads last year, a rise of 7 percent from 2006, according to the Outdoor Advertising Association of America. Schools Seek Ads for Sports http://commercialfreechildhood.org/news/2008/08/schools.htm The North Andover High School baseball field could soon be named for a bank and the track field for a local insurance company, after the School Committee agreed to allow corporate advertising at student sporting events in an effort to close a budget gap. FTC Backs Self-Regulation http://commercialfreechildhood.org/news/2008/08/ftc.htm In only one area did the FTC appear to have views that pose a threat to Big Food's status quo: What counts as a kids' TV show. BK Markets to Young Hispanics http://commercialfreechildhood.org/news/2008/08/bk.htm “Futbol Kingdom demonstrates BKC’s ongoing commitment to establish innovative partnerships and offer exceptional experiences to our Hispanic consumers” One in Five Marketers Bought Ads in Return for News Coverage http://commercialfreechildhood.org/news/2008/07/one.htm 8 percent of respondents, or one in 12, said their organizations paid or provided a gift of value to an editor or producer to place a news story about their company or one of its products JCPenney Creates Online Game for College Girls http://commercialfreechildhood.org/news/2008/07/jcpenney.htm At the end of the game, players can check out JCPenney’s Dorm Life gear or get some tips on freshmen life on the Facebook page. Marketing To Kids: FTC, CBBB Weigh In With Reports http://commercialfreechildhood.org/news/2008/07/marketing.htm In response to the FTC report, the Campaign for a Commercial-Free Childhood (CCFC) released a statement stressing that: "The FTC identified $1.6 billion as the amount spent by food and beverage companies on marketing directly to children, but that figure does not begin to reflect children's experience of that marketing. By the FTC's own admission, there are some significant gaps." Tug of War in Food Marketing to Children http://commercialfreechildhood.org/news/2008/07/tug.htm “It’s the marketing industry policing itself, and as is shown over and over and over again, that’s problematic,” said Susan Linn, director of the Campaign for a Commercial-Free Childhood.