History and Highlights

History

The Campaign for a Commercial-Free Childhood was founded in 2000 by Susan Linn as an activist response to the rapidly escalating problem of commercialism encroaching on the lives of children. 

CCFC, and the movement to reclaim childhood from corporate marketers, evolved from two events.  In 1999, a diverse and interdisciplinary group of activists, academics, educators and healthcare providers concerned about corporate influences on children convened at Howard University.  The next year, participants and others held a demonstration outside the Grand Hyatt Hotel on 42nd Street in New York City to protest the Golden Marble Awards, the advertising industry’s celebration of marketing to children. The protest garnered significant national media attention from NPR and USA Today to Advertising Age. Originally called Stop Commercial Exploitation of Children, CCFC continued to protest the Golden Marbles— through demonstrations and counter-conferences—until the industry cancelled them in 2003.

From a small group of concerned parents, health professionals, and educators CCFC has grown into a powerful force, working through every legal means possible to end the exploitive practice of child-targeted marketing so that children can grow up—and parents can raise them—without being undermined by greed. 

Victories