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CCFC Responds to FCC
NRPM on Product Integration; Calls for Greater Protections for Children
In response to yesterday’s decision
by the FCC to issue a Notice of Proposed
Rulemaking (NPRM) on product integration in television programming, we
have issued the following
statement:
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Burger King Iron Man toy
giveaways for preschoolers. Indiana Jones Lunchables. This
summer's violent PG-13 blockbusters are being marketed to young
children. The MPAA could stop this onslaught, but they won't.
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CCFC sent a letter to the Democratic Platform Committee urging them
to adopt “a plank committing to protect our nation’s children from the
excesses of our marketing-driven media culture.”
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info>
As a result
of CCFC’s Federal Trade Commission complaint, Baby Einstein
has completely redesigned its website and is no longer making
educational claims about its DVDs and videos.
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BusRadio forces children to listen to commercial radio
broadcasts on school buses around the country. BusRadio boasts
that it will “take targeted student marketing to the next level” and
provide companies with a “captive audience.”
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