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Apple Unveils 'Field Trip' Program for
Kids
MacNN
October 8, 2008
Apple has unveiled its latest campaign aimed at
marketing to children, inviting teachers to bring groups
of students to Apple Stores for a field trip. Some of
the activities that the students will be guided through
include creating photo albums, editing movies, building
websites and making music, all on Mac computers. Apple
will bring in specialists and trainers for the program,
and provide free t-shirts as well as personalized
invitations.
For kids that already have a Mac and want to showcase a
creation, the Apple site claims they can "turn our
[Apple] store into a theater, sharing their achievements
with parents, teachers, and friends."
Another program the company already offers, "Apple
Camp," allows kids to come in to Apple Stores for longer
workshops that teach them how to make movies, music or
slideshows.
Field Trips can be scheduled up to November 21st, which
may be intended to put iPods and Macs into the hands of
kids eager to make Christmas lists. In contrast to the
Apple Camp workshops, the briefer nature of Field Trips
may bring in a higher percentage of children that do not
already own Apple's products.
Market share amongst teens has been an important
contributing factor to Apple's success in the consumer
electronics segment. Analyst firm Piper Jaffray released
a report this week that showed strong growth for the
company, with 22 percent of students planning to buy an
iPhone in the next six months. The iPod increased its
share with teens to 84 percent this year, and 93 percent
of kids that legally download music are buying it on
iTunes. |
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