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Nickelodeon ties up with Tomy Yujin
Europe
Samantha
Loveday
Licensing.biz
October 1, 2008
Nick properties to be available in branded vending
machines across Europe, Middle East and Africa.
Nickelodeon and Viacom Consumer Products and Tomy Yujin
Europe have joined forces to produced licensed vending
machines in the European, Middle Eastern and African
markets.
As the official licensee for the vending market, TYE
intends to build upon the strength of Nickelodeon's
portfolio of properties including Spongebob Squarepants,
Avatar and Jimmy Neutron, plus Nick Jr shows Dora the
Explorer, Go Diego Go, The Backyardigans and Blue's
Clues.
Following the launch this spring of product lines for
Spongebob and Dora, TYE will continue to introduce
further ranges from this month across 36 territories
throughout EMEA including France, Germany, Netherlands
and the UK.
The vending machines are located in a range of outlets
such as supermarkets, including Sainsbury's in the UK,
toy shops such as La Grande Recre in France and cinemas
including Odeon in the UK and food outlets (Autogrill in
Italy).
In addition, the machines can also be found at Toys R Us
throughout several territories, as well as at beaches,
theme parks, independent stores and kiosks.
The forthcoming Spongebob 'danglers' range has been
based upon the 'SpongeWatch' style guide and can be
attached to items such as mobile phones, keyrings, bags
and belts.
In addition to specific gifts, Gacha Boxes containing
blind purchase encapsulated Nickelodeon branded toys
will be launched over the coming months to complement
existing vending properties. |
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