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Burger King Tempts Gift Card Buyers with
Wii
Patricia Odell
Promo Magazine
November 26, 2008
Burger King Corp. is offering customers an incentive to
buy its gift cards: a sweeps for a chance to a Wii.
Each time a customer buys a BK Crown Card at one of the
participating restaurants nationwide, he will be entered
to win one of 500 of the Wii systems.
Each card comes with a detachable instant-win game
piece.
In addition, Wii themed BK Crown Cards featuring one of
four Nintendo characters, will be also be available at
restaurants and online.
“While people are trying to do more without spending
more, the Wii promotion provides an added incentive that
our guests can share with the whole family,” said Cindy
Syracuse, senior director, cultural marketing, Burger
King, in a release.
The cards are available in increments between $5 and
$100. |
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