So far, marketers have used text messaging in various ways ranging from conveying basic information to rewards programming to couponing, according to Nielsen.

Among high-profile campaigns, the measurement firm pointed to Coca-Cola's "My Coke Rewards" program, which 1.1 million AT&T and Verizon Wireless customers participated in during the third quarter. Subway, Arby's, Jiffy Lube, BestBuy, and other major brands have also run text campaigns.

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner