2009

Your Company's Name Here...
Union-Tribune, June 24, 2009

Teachers Snub Scholastic's Toys
USA Today, June 7, 2009

Marketers Build Brand Loyalty In Schools
Marketplace, April 22, 2009

Idaho Teacher Sells Advertising Space on Tests
The Associated Press, March 25, 2009

Money-Hungry Schools Getting Down to Business
The Washington Post, March 13, 2009

School Districts Should Pull Plug on BusRadio
The Denver Post, March 8, 2009

School BusRadio Gets Mixed Signals
The Denver Post, March 5, 2009

Advertising On School Busses? Not Buying It
Providence Journal, February 10, 2009

Scholastic Accused of Misusing Book Clubs
New York Times, February 10, 2009

Your Client's Ad in Public Schools
Media Life Magazine, January 20, 2009

2008

Legislation Would Turn New Jersey School Buses into Billboards
Press of Atlantic City, December 15, 2008

School Bus Service No Music to Some Parents' Ears
The Washington Post, December 11, 2008

Funds Sliced, Teacher Sells Ads On Tests
Union-Tribune, November 22, 2008

 

Class, Pay Attention To This Message From Our Sponsor
CrainsNewYork.com, October 18, 2008

 

Apple Unveils 'Field Trip' Program for Kids
MacNN, October 8, 2008

 

Sun Prairie To Consider Selling Naming Rights To School Facilities
Channel 3000, October 1, 2008

 

Ditch The Characters For The Classics
The Tampa Tribune, September 26, 2008

 

Today's Lesson: Selling Teenagers on Benefits of Milk
The New York Times, September 26, 2008

 

Schoolhouse Rocks With Milk Rocks

Brandweek, Sept 22, 2008

 

Distributor Gives Bratz the Boot

Winnipeg Free Press, September 18, 2008

 

BusRadio Proposal Should Be Silenced

The Nashua Telegraph, September 16, 2008

 

Strapped for Cash, Schools Eye Bus Ads
Advertisng Age, September 15, 2008

 

Ads Banned on South Carolina School Buses

WSAV.com, September 10, 2008

 

Toxic Beverly Hills

Patriot Post, September 7, 2007

 

PBS characters promote produce in Florida schools

The Packer, September 4, 2008

 

Advertising on high school IDs off table, for now

The Missoulan, September 2, 2008

 

Humble ISD pins hopes on school bus ads

Houston Chronicle, August 21, 2008

 

State schools used branding ads to get corporate funding

The Courier-Mail, August 11, 2008

 

NCAA Says It Won't Tighten Rules on Beer Ads

Advertising Age, August 7, 2008

 

Schools Seek Ads for Sports

Boston Globe, July 31, 2008

 

JCPenney Creates Online Game for College Girls

PROMO Magazine, July 29, 2008

 

BusRadio gains industry ratings, criticism for pushing ads on kids

Boston Herald, July 8, 2008

 

Schools Consider Deal With Coke

the Star Phoenix, 6/10/08

 

Beyond The Bake Sale: School Fundraisers Raising Their Sights

Hartford Courant, 6/9/08

 

Commerce in schools put under spotlight

Guardian.co.uk, 5/19/08

 

Commercial side of school book fairs prompts concerns

Natick Bulletin, 5/15/08

 

It's time Seminole's School Board pulled the plug on Bus Radio and its ads

Orlando Sentinel, 5/11/08

 

Show could be over for Bus Radio on Seminole County school buses

Orlando Sentinel, 5/8/08

 

Trading kids' health for school revenue

The Beaufort Gazette, 4/10/08

 

Schools raise extra funds through business sponsors (South Carolina Bureau, 3/23/08)

 

School board may ban energy drinks (Miami Herald, 3/23/08)

 

High Schools Add Classes Scripted By Corporations (The Wall Street Journal, 3/6/08)

 

Don't hold children hostage to ads (Island Packet, 3/2/08)

 

School bus ads generate cash, criticism (North Jersey Record, 2/22/08)

 

Dade Schools Eye Advertising Revenue (Miami Herald, 2/13/08)

 

Schools shouldn't sell kids' attention to highest bidders (The State, 2/13/08)

 

Critics claim radio program on school buses is dangerous for kids (Catholic News Agency, 2/13/08)

 

Which? quits 'marketing in schools' Government advisory team (Marketing Week, 2/6/08)

 

School Buses Latest Victim of Ad Creep (Brandweek, 2/4/08)

 

Restaurant Fundraiser A McShock For Official (Washington Post, 2/3/2008)

 

BusRadio suspended in one school district, starts in another (9 News Colorado, 2/1/08)

 

Parents, teachers shocked at Scholastic 'R-rated' Valentine's cards (Globe and Mail, 1/31/08)

 

No School Bus Ads (Myrtle Beach Online, 1/28/08)

 

McDonald's was right to pull plug on Happy Meals promotion (Orlando Sentinel, 1/21/08)

 

McDonald's Ending Promotion on Jackets of Children's Report Cards (New York Times 1/18/08)

 

Schools should ditch partnerships with McDonald's (Tucson Citizen, 1/2/08)

2007

Bus driver questions satellite radio service for children (Archdiocese of Denver, 12/12/2007)

 

Parents concerned over advertising on BusRadio (News 13, Central Florida, 12/3/07)

 

Channel One: New owner, old issues (Advertising Age, 11/26/07)

 

BusRadio opens to kids' mixed reviews (Orlando Sentinel, 11/23/07)

 

Dispute over push to get social Web sites in classroom (Union Leader Correspondent, 11/23/07)

 

Can advertising save our schools? (Esquire, 11/20/07)

 

NYC schools: chattering classes? (Advertising Age, 11/19/07)

 

Educators weigh merits of social network sites (LA Times, 11/19/07)

 

Why is the National School Boards Association Selling Kids on MySpace? (CCFC Press Release)

 

This historical fact brought to you by Hyundai (Advertising Age, 11/15/07)

 

Under green guise, Unilever brands elementary schoolchildren (Environmental Leader, 10/11/07)

 

Seminole's school buses should be delivering students, not radio advertising (Orlando Sentinal, 10/11/07)

 

How did board allow BusRadio onboard? (Union Tribune, 10/11/07)

 

Palm Beach County schools consider BusRadio (South Florida Sun Sentinel, 10/10/07)

 

Who knows your student? From marketers to the military, kids' info is in demand  (County Courrier, 8/30/07)

 

What Exactly Are NBC, Alloy Getting Into With Channel One Deals? (AdAge 7/16/07)

 

NBC, Channel One classmates (7/09/07)

 

P.V. ponders Bus Radio, billed as alternative to raunchy drive-time fare (Santa Cruz Sentinel, 6/12/07)

 

Marketers Are Joining the Varsity (New York Times, 6/11/07)

 

Mass. lawmakers weigh ban on all marketing in schools (AP, 6/3/2007)

 

Women take their fight against school ads to Boston (Worcester Star-Telegram, 5/31/07)

 

Louisville school board drops proposal for bus radios (Louisville Courier-Journal, 5/22/07)

 

Louisville schools may add music, ads on buses (Louisville Courier-Journal, 5/21/07)

 

Can BusRadio deal; it's a marketing ploy (Nashua Telegraph, 4/29/07)

 

Humiliating Deal Lands Channel One In Alloyland (Obligation, Inc, 4/23/07)

 

Kicked Out of Class: Primedia Sheds In-School Net Channel One (AdAge.com, 4/23/07)

 

Nashua Board tunes in to Bus Radio (Nashua Telegraph, 4/19/07)

 

A deal with the devil:  Schools unable to alter soda contracts (Toldeo Blade, 4/1/07)

 

Critics target Pizza Hut BOOKIt! Program (3/2/07)

 

Parents push to boot Bratz books from Scholastic fairs (CanWest, 2/28/07)

2006

Commercial marketing in schools may discourage healthy nutrition environment (Penn State Live, 12/13/06)

 

McDonald's trying a new play on PlayPlace (Chicago Tribune, 12/2/06)

 

Why would the World's Largest Science Teacher's Organization Ignore Climate Change Education? (Common Dreams, 11/28/06)

 

Taking consumerism out of school book fairs (Boston Globe, 11/20/06)

 

Schools stall BusRadio (Taunton Gazette, 9/21/06)

 

School buses in 11 states tune in to radio programming aimed at kids (USA Today, 9/17/06)

 

Ads coming to textbooks (AP 8/15/06)

 

Procter & Gamble Takes Tampax Into the Classroom (Brandweek, 8/14/06)

 

Sodas win over health in public schools (Mississippi Clarion Ledger, 7/25/06)

 

The "Other" Child Predators: Advertisers (ConsumerAffairs.com, 7/9/06)

 

Corporate Money in School Sports Favors Boys, May Violate Law (The NewStandard, 6/26/06)

 

Listen up: No radio (Boston Globe, 6/10/06)

 

Mansfield pulls plug on Bus Radio (Sun Chronicle, 6/5/06)

 

The Next Niche: School Bus Ads (Washington Post, 6/4/06)

 

Schools Selling Ads, Raising Funds to Pay for Basics, Study Warns (CBC, 5/15/06)

 

M&M math for fat kids (La Times, 5/15/05)

 

Bill Strikes at Low-Nutrition Foods in School (New York Times, 4/6/06)

 

Study: Students Remember More Channel One Ads Than News (Associated Press, 3/5/06)