CCFC Headlines - Six Flags Announces Multi-Brand Partnership with Kraft Foods

Six Flags Announces Multi-Brand Partnership with Kraft Foods

Food Business Review
April 8, 2008

Six Flags, a regional theme park company, has announced a multi-brand partnership with Kraft Foods highlighting selected brands including Nabisco 100 Calorie Packs, CornNuts and Lunchables Lunch Combinations.

The companies will collaborate on co-branded marketing initiatives designed to increase attendance at Six Flags and drive product purchase for the Kraft brands. These programs will activate consumers through multiple platforms including in-park, on grocers’ shelves and through traditional and digital media.

The alliance will also provide Nabisco 100 Calorie Packs, CornNuts and Lunchables content and advertising integration across the Six Flags Media Networks, as well as product sampling and event sponsorships.

David McKillips, vice president of corporate alliance for Six Flags, said: “This partnership ushers in another highly recognizable brand into the Six Flags Media Networks, a proven media solution to reach consumers in the increasingly fragmented environment marketers operate in today.”

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner