One byproduct of a commercialized childhood is that the values of the marketplace are adopted in all aspects of children’s lives. This is particularly clear in the realm of organized sports for children—where winning and competitiveness often crowd out the sheer joy of playing a game. Beyond Winning offers an alternative approach to teaching sports to kids. It deemphasizes short-term goals like winning and youth championships and discourages the introduction of adult-oriented, league-structured competition. Instead it emphasizes training techniques and coaching strategies aimed at improving core strength, balance, and creativity in aspiring athletes, using an age-appropriate, four-stage timeline, based on a child’s physical, psychological, and neurological development.