Born to Buy: The Commercialized Child and the New Consumer Culture

Author: 

Juliet Schor, PhD

Publication Date: 

October 4, 2005

Marketing targeted at children is becoming increasingly invasive. Born to Buy examines how marketing
efforts have created commercialized children. It explores the consequences of the commercialization of
childhood, and provides guidelines for parents and teachers for combating the new consumer culture.

Issue: 

Resource Type: