Tell Fisher-Price: No iPad bouncy seats for infants!

There are so many awful screen products for babies these days, but the Fisher-Price Newborn-to-Toddler Apptivity™ Seat for iPad® device is the worst yet.

The Apptivity Seat is a bouncy seat for an infant—with a place for an iPad directly above the baby’s face, blocking his or her view of the rest of the world. Babies are literally a captive audience. Please take a moment to tell Fisher-Price to pull the plug immediately on this terrible product.

The Apptivity Seat is the ultimate electronic baby sitter. Because screens can be mesmerizing and babies are strapped down and “safely" restrained, it encourages parents to leave infants all alone with an iPad. To make matters worse, Fisher-Price is marketing the Apptivity Seat—and claiming it’s educational—for newborns. Parents are encouraged to download “early learning apps” that claim to “introduce baby to letters, numbers and more.” There’s no evidence that babies benefit from screen time and some evidence that it might be harmful. That’s why the American Academy of Pediatrics discourages any screen time for children under two.

Fisher-Price even claims that their apps will help “develop eye-tracking skills.” But the only thing babies will learn is to keep their eyes on a screen—instead of tracking what’s going on around them.

Babies need laps, not apps. Fisher-Price should focus on developing products that actually facilitate learning, development, and interaction with caregivers, instead of encouraging parents to strap down babies—even those too young to sit up—inches from a screen. Let’s tell them to go back to the drawing board and recall the Apptivity Seat for iPad.