CCFC Members Talk Back to the Toy Industry

On October 27, 2008 CCFC sent a letter to the CEOs of twenty-four toy manufacturers and retailers calling for a moratorium on holiday advertising targeted to children.  We also asked CCFC members and supporters to send letters as well.  While they had the option of sending a prewritten letter, many were so concerned that they took the time to personalize their messages.  Excerpts of these emails are below:

Disney No Longer Marketing Baby Einstein Videos as Educational

As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos.  In 2006, CCFC filed an FTC complaint against Baby Einstein for making false and deceptive claims about the educational value of their products.  In December, the FTC decided not to take enforceable action against Baby Einstein when the company promised to “take appropriate steps to ensure that any future advertising claims of educational and/or developmental benefit for children a

CCFC Statement at the TIAA-CREF Annual Meeting

Statement at the TIAA-CREF Annual Meeting
Fern Gale Estrow, MS, RD, CDN
Private Nutrition Consultant, Educator and Speaker
Campaign for a Commercial-Free Childhood
July 19, 2005

My name is Fern Gale Estrow. I am a proxy representing a concerned TIAA-CREF shareholder.

I am representing the Campaign for a Commercial-Free Childhood (CCFC), a national coalition that counters the harmful effects of marketing to children.

CCFC’s Comments to the Federal Trade Commission: Industry’s Experiment in Self-Regulation Has Failed

On July 14-15, the Federal Trade Commission will hold a workshop on Marketing, Self-Regulation, and Childhood Obesity. In preparation for the workshop, CCFC submitted comments that declared the current system of advertising industry self-regulation a failure. The comments were signed by fifteen of CCFC’s member organizations.


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