The FTC is taking action against a unit of the Warner Music Group Corp. for collecting personal information from young visitors of fan sites for Justin Bieber, Selena Gomez and others. The web operator collected names, email addresses, street addresses and cellphone numbers of over 100,000 kids 12 and under in violation of the Children's Online Privacy Protection Act. Read more in this Associated Press article.

The Federal Trade Commission is moving toward updating the Children's Online Privacy Protection Act (COPPA) to protect children online. The new privacy rules would require that children's sites get permission from parents before tracking and targeting children on the web for the purpose of advertising. CCFC and other children's advocates welcome the changes, since COPPA, at nearly 15 years old, doesn't adequately protect children's privacy in the current technological landscape.

The Next Great American Consumer--Infants to 3-year-olds: They're a new demographic marketers are hell-bent on reaching - Marketers talk about "beginning a relationship with the child" from birth by getting their brands in front of babies earlier than ever. Adweek covers this new trend of marketers targeting infants.http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207?page=1

Summer TV's Top Target: Boys – Children’s TV programmers and marketers team up to aggressively push video games, toys, Nesquik, Kraft Mac & Cheese, Kellogg's Fruit Snacks and much more to boys this summer.http://online.wsj.com/article/SB10001424052702303812104576441790597642646.html?mod=WSJ_hps_sections_lifestyle

April 25, 2011: More than ever, our efforts to reclaim childhood from corporate marketers are gaining significant and widespread media attention. With your help, CCFC is the driving force behind a much-needed national conversation about the commercialization of childhood.   Take a look at what happened in just ten days!