Limit children's screen time, expert urges

Concerns are mounting over the amount of time children spend in front of screens. A psychologist, Dr. Aric Sigman, writes in the Archives of Disease in Childhood that a child born today will have spent a full year glued to screens by the time they reach the age of seven. Children also have unprecedented numbers of screens available to them. Screen addiction and "Facebook depression" are among the problematic effects cited. Read more in this BBC News story.

FTC to fine Warner unit $1M over kids privacy

The FTC is taking action against a unit of the Warner Music Group Corp. for collecting personal information from young visitors of fan sites for Justin Bieber, Selena Gomez and others. The web operator collected names, email addresses, street addresses and cellphone numbers of over 100,000 kids 12 and under in violation of the Children's Online Privacy Protection Act. Read more in this Associated Press article.

Background television at home may be harming U.S. kids' development

A new study finds that children on average are exposed to 4 hours of background TV each day. Babies and toddlers are exposed to even more -- 5.5 hours a day. Research shows that background TV interferes with children's development of skills like problems solving and communication that are gained through play. Here's more on this important study from CBS News.

U.S. Is Tightening Web Privacy Rule to Shield Young

The Federal Trade Commission is moving toward updating the Children's Online Privacy Protection Act (COPPA) to protect children online. The new privacy rules would require that children's sites get permission from parents before tracking and targeting children on the web for the purpose of advertising. CCFC and other children's advocates welcome the changes, since COPPA, at nearly 15 years old, doesn't adequately protect children's privacy in the current technological landscape.

TV for Kids Filled With Social Bullying, Study Finds

The authors of a new study find that 92% of the episodes they reviewed of the 50 most popular shows among kids aged 2 to 11 featured some form of "social aggression" -- on average about 14 incidents per hour. Physical bullying was present in roughly 80% of the shows they reviewed. These statistics are troubling to advocates for children, especially considering concerns over the rise of real-life bullying among kids.  Read more about the study here.

Commercialism Corner

The Next Great American Consumer--Infants to 3-year-olds: They're a new demographic marketers are hell-bent on reaching - Marketers talk about "beginning a relationship with the child" from birth by getting their brands in front of babies earlier than ever. Adweek covers this new trend of marketers targeting infants.http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207?page=1

Look Who's Talking!

April 25, 2011: More than ever, our efforts to reclaim childhood from corporate marketers are gaining significant and widespread media attention. With your help, CCFC is the driving force behind a much-needed national conversation about the commercialization of childhood.   Take a look at what happened in just ten days!


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