2011 TOADY Award - How You Voted

On November 30, 2011 CCFC presented its TOADY (Toys Oppressive And Destructive to Young children) Award for Worst Toy of the Year to the Vinci Touchscreen Mobile Learning Tablet. Capturing 43% of the vote, the first “iPad” for babies beat out rivals the I Am T-Pain Mic (32%), Monster High Ghoul Spirit Fearleading Doll 3-Pack (16%), WWE Colossal Crashdown Arena (5%), and Monopoly - Coca Cola 125th Anniversary Collector's Edition (4%).While the Vinci may have taken the day, each of the five exceptional finalists had its passionate supporters.  CCFC members explain which they voted for and why below.


Vinci Touchscreen Mobile Learning Tablet
Price: $479
Recommended Age: 4 and under

"The Vinci tablet looks so harmless, but it will suck hours of time that babies need to spend interacting with the world when their brains are the most vulnerable and in need of real interaction… What children need are toys that encourage them to use their imagination, instead of toys that do and say everything for them… Using bogus “educational claims,” this company preys on vulnerable parents of infants (many first-timers) who just want to do the best for their child. A caregiver can provide everything this “learning tool” offers—games, songs, lullabies, stories—for far less than the almost $500 price tag."


I Am T-Pain Mic
Retails for: $39.99
Recommended Age: 7+

"Anyone who thinks marketing a toy with "Pain" in the title to children clearly has some misplaced priorities… Out of all the toys [this] was the most shocking/disturbing. A 7 year old shouldn't know what a stripper is! Let alone be singing about it. The themes of T-pain's songs are damaging to people of all ages but especially damaging to children… I voted for the I Am T-Pain Mic because it sends deplorable messages to children. It is not okay to send messages promoting misogyny, alcohol, and drugs to 7-year-olds. No more of this trash."


Monopoly - Coca Cola 125th Anniversary
Collector's Edition
Retails for: $39.99
Recommended Age: 8-10 years

"I chose the Monopoly game with the Coke "theme" because it most likely flies under the radar of common recognition of advertising. It is nostalgic, all encompassing, and therefore, all the more powerful to influence people... My reason for choosing Coca-Cola Monopoly is because it's an advertisement for something poisonous that children have a difficult time resisting. Why not slap a picture of Marlboro's on the game?"


Monster High Ghoul Spirit Fearleading Doll 3-Pack: Draculaura, Cleo de Nile and Gholia Yelps
Retails for: $42.99
Recommended Age: 6+

"As a parent of 2 young girls, these types of toys really concern me. Girls of this generation are dressing [provocatively] and subconsciously promoting sex to men of all ages because "toys" like this only serve to indoctrinate them at an early age... These dolls need to be singled out for their ugliness, for the disgusting image of girls/women they project (anorectic, underage but sexy with skimpy clothes and swollen-lipped mouths). Mattel needs to be taken to the woodshed on this one… Because even though these "fashion" figures are repulsive they are everywhere, and they have been very successful in infiltrating the worlds of my children."


WWE Colossal Crashdown Arena
Retails for: $38.99
Recommended Age: 6+

"I voted for the WWE Colossal Crashdown Arena. I was appalled by all of the toys, but the Arena has it all: Marketing tie-ins, violence, expensiveness, and also plain old lousy concept…Too often the poor examples of male role models for boys are ignored. The Crash-down Arena is an example of not only a poor example for boys, but a completely stupid toy that does nothing to enhance thinking skills or even provide mindless entertainment. It doesn't seem to have any use even as a bad toy!"


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