Our successful campaign to persuade Disney to give refunds to parents who purchased Baby Einstein videos has become a huge international story. Media coverage includes a front page story in The New York Times ("No Genius in Your Crib? Get a Refund"); stories on Good Morning America and the CBS Evening News; and articles in hundreds of newspapers throughout the United States and Canada. Parents in other countries are now demanding their money back.
And thanks to you, the story has gone viral. You've written about the refund and CCFC's success all over Twitter and Facebook. Screen time for babies and Disney's deceptive marketing has become the hot topic on parenting blogs and listservs. And pediatricians are planning to distribute information about the refunds in their offices.
The take away message? Baby Einstein DVDs are not educational. The New York Times called the refunds "a tacit admission that [Baby Einstein] did not increase infant intellect." Now parents will be able to rely on honest information and solid research - not marketing hype - when making important decisions about if and when to let their youngest and most vulnerable children watch screen media. As one mom told us, "It's great that parents will now have one less thing to worry about. No longer will they feel the pressure to have their babies watch so-called educational videos or risk falling behind."
Old myths die hard, however. That's why we need to you keep spreading the word on the web and to friends and family. You can send people to this link, where they'll find instructions for how to get a refund, more about CCFC's campaign, a fact sheet on baby videos, and links to all the press coverage.
This has been CCFC's most successful year ever, but like all nonprofits, we have been deeply affected by the economic downturn. If you value our work standing up to the world's biggest corporations on behalf of children and families, please consider making a tax-deductible contribution to the Campaign for a Commercial-Free Childhood.
With your support we can continue our efforts into 2010 and beyond. Together we're making a difference.
Thanks for all you do to make childhood what it should be,
Susan LinnJosh GolinDirectorAssociate Director