Commercialism Corner

New from Skechers Entertainment - Skechers Entertainment, a division of footwear company Skechers USA, launches worldwide licensing campaign fueled by its kids show Zevo-3 (target of a CCFC FCC complaint) and upcoming direct-to-DVD animated movie Twinkle Toes (http://www.twinkletoesusa.com), based on Skechers girl-targeted footwear line. http://www.cynopsis.com/editions/kids/032211/

Cartoon Website Targets Kids and Network Execs – Toon Googles is a new cartoon website aimed at young children that “collects data surrounding viewer demographics, time spent watching and star ratings and shares this information for free with subscribers.”http://kidscreen.com/2011/03/18/cartoon-website-targets-kids-and-network-execs/

NASDPTS Cites Safety, Legal Concerns in Opposing School Bus Ads – The National Association of State Directors of Pupil Transportation Services renews its opposition to school bus advertising by issuing updated position statement. http://www.stnonline.com/home/latest-news/3202-nasdpts-cites-safety-legal-concerns-in-opposing-school-bus-ads. Visit CCFC’s School Bus Ad Action Center here:http://www.commercialfreechildhood.org/actions/schoolbusads.html

Online Self-regulation May Not Satisfy Obama Administration – Senator Kerry, Senator McCain and President Obama are pushing for regulation to protect online privacy, despite advertisers’ attempts to dodge legislation with self-regulation.http://adage.com/article/digital/obama-online-advertising-regulation/149493/

Parents Face Challenges in Keeping Kids from Violent Video Games– This article explains why parents struggle to protect their children from the harmful effects of violent video games.http://www2.tbo.com/content/2011/mar/11/parents-face-challenges-in-keeping-kids-from-viole/news-breaking/

A Glossy Take on Disney – Disney will introduce new glossy magazines for kids based on Phineas and FerbCars and other properties because, according to a Disney, “kids want them and moms will pay for them.” Ads will first be limited to Disney franchises, but the magazines will feature outside advertising eventually.http://mediadecoder.blogs.nytimes.com/2011/03/20/a-glossy-take-on-disney/

Meet the Doll That Teaches Your Daughter to Pluck and Shave – The Monster High doll Clawdeen, which has been criticized in recent weeks for being a prime example of “how marketing is further eroding female self-esteem before girls even hit puberty,” is the most popular fashion doll on Toys 'R' Us shelves, according to a corporate spokesperson, and also harmful to girls, according to parents, advocates and psychologists. http://www.theglobeandmail.com/life/the-hot-button/meet-the-doll-that-teaches-your-daughter-to-pluck-and-shave/article1946181/

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