The FCC and Integrated Marketing: CCFC Filed Reply Comments to FCC

In reply comments filed today, the Campaign for a Commercial-Free Childhood (CCFC) elaborated its argument that the FCC should explicitly prohibit product placement and product integration in children’s programming and in prime time programming when children are likely to watch.  In response to comments filed by the media and marketing industries, CCFC argued that  “not only does the use of embedded advertising in television programming fail to provide any useful consumer information about a product, it is misleading because the very success of embedded advertising is predicated on obscuring the commercial message altogether.”  Click here for our reply Comments.

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