From Scholastic's Firefly Book Club, for pre-k and kindergarten children:
If you can't read the small type, here it is:
For girls, it's the "Perfectly Pink! Pack: Little princesses will love these five enchanting stories -- filled with everything PINK!"
For the boys, it's the "Power Pack: Keep active kids reading with five power-packed books about rockets, bulldozers, and more."
I guess if I want my daughter to be a good consumer I better tell her to put down that toy truck, stop being so active, and focus on being a little, enchanting, pink princess. And remind her that, in Scholastic's world, it's the boys that have the power.
These suffocating stereotypes aren't, of course, unique to the kiddie marketers at Scholastic. (Here's a fantastic word cloud breaking down the words used in toy commercials aimed at boys and girls.) But what's different is that Scholastic is using tax-payer funded time to peddle this junk to a captive audience of schoolchildren. Remind me, again, why we let them do that.