We have an important opportunity to help protect children’s and teens’ privacy online. H.R. 1895, the Do Not Track Kids Act of 2011, will limit companies’ ability to track children on the web or through mobile devices and empower parents to protect their kids. CCFC is proud to endorse this important legislation.
Will you call your representative today and ask him or her to co-sponsor the Do Not Track Kids Act?
To Call Your Member of Congress: Dial the House Switchboard at (202) 224-3121 and ask to be connected to your representative. (To look up your representative online, click here.)
“I am calling to urge Rep. _______ to co-sponsor H.R. 1895, the Do Not Track Kids Act. I believe it’s important that kids and teens are protected online. We need to shield them from online tracking and targeting and ensure their privacy is intact. Parents especially need the tools to protect their kids when they use the Internet. Please help strengthen privacy safeguards so that kids and teens are protected when they go online.”
Additional Talking Points:
- Children and teens should be able to grow up using the Internet to access online education, communication and entertainment opportunities in a safe environment.
- Kids, especially teens, are spending more time online: Children ages 8 to 18 spend an average of an hour and a half each day using a computer outside of school work.
- But with online companies collecting personal information and tracking consumers every move, children and teens are vulnerable. Sensitive, personal information can be collected and used to track online behavior. Companies then use that information to target ads or sell it to other companies.
- Websites directed towards children are more likely to track user activities, installing up to 30% MORE cookies and tracking programs than the top 50 general interest sites.
- Children especially are vulnerable because they are young and may not realize corporations are targeting ads directly at them.
- Parents should have the tools to delete information their kids put online, and teens should as well. What children post online should not haunt them as they apply for college, a job, and beyond.
- America’s children’s privacy law needs to be updated to include new mobile and location tracking technologies; Congress last passed the current children’s online privacy law before we had websites like Facebook and Twitter.
- Now is the time for new legislation to protect kids and prevent them from being tracked online.
- Parents and families need the ‘Do Not Track’ bill so that kids do not have their online behavior tracked or their personal information collected or profiled.
How the Do Not Track Kids Act of 2011 Strengthens Privacy Protections for Children and Teens:
- Online companies will have to explain the types of personal information collected about children and teens, how that information is used and disclosed, and the policies for collection of personal information.
- Online companies will have to obtain parental consent for collection of children’s personal information.
- Online companies will be prohibited from using personal information of children and teens for targeted marketing purposes.
- The bill will establish a “Digital Marketing Bill of Rights for Teens” that limits the collection of teens’ personal information, including geo-location information.
- The bill will create an “Eraser Button” for parents and children by requiring companies to allow users to eliminate publicly available personal information content when technologically feasible.