TOADY 2013: The Case for the iPotty


Michael Basmajian

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is:

iPotty by CTA Digital

Would your little one rather lie around in a poopy diaper than miss a second of his favorite show? Then you need the CTA Digital 2-in-1 iPotty with Activity Seat for iPad. No more struggles to get little Bobby or Susie to use the potty—with all the mesmerizing apps and videos, they’ll want to stay on there all day! Start them learning early that there’s a screen for every occasion.

TOADY 2013 voters make their case for the iPotty:

“Distracting a young child with screen media on the potty is not just disgusting, it is interrupting the child’s natural process of learning.” - Denise Wessels, Sacramento, CA, via email

“Children under three do not need to be exposed to TV or apps at all, but to combine them with such an important developmental milestone is just evil.” - Dr. C. Miki Hen, via CCFC Website

“Yet another distraction from an activity that young children really do need to pay attention to” – Torn, via CCFC Website

“Toilet learning should be a time of positive interaction between child and caregiver. Also, children should be aware of the cues in their bodies as they learn. This toy takes this social/emotional focus out of the process and substitutes the hypnotism of a screen.” - Michelle Salcedo, Greenville, SC, via email

“I can't help but be fearful for these little ones who [are] "plugged in" to some sort of device at all times. I worry that their brains, and more importantly their spirits, aren't ever given any rest from it all.” - Allison Martin, Roanoke, Virginia, via email

 “We know how detrimental screens are for the developing brain. These products should not even be allowed to see the day.” - Jeanne-Marie Paynel, San Diego, CA, via email

“Children…cannot grow up thinking that they have to be entertained every minute of the day.”  – Patricia McKinley, via email

“Children under 2 should not be watching visual media…This toy interferes with parent, caregivers and children learning to communicate effectively.” Laura Viehmann, MD, Cumberland, RI, via email

“Sounds like something from one of those SNL commercial skits. ‘Does your Tater Jr need a screen 24 hours a day? Of course! With the iPotty, he'll never have to miss a minute of his TV.’” – Standford, via CCFC Website

“It not only reinforces unhealthy overuse of digital media, it's aimed at freakin' toddlers. We should NOT be giving them the message that you shouldn't even take your eyes off a screen long enough to pee.” - Alex Reynard, Royal Oak, MI, via email

If you have yet to make your pick for the 2013 TOADY award, you have until Sunday, December 8th to do so! Click Here to cast your vote!