TOADY 2013: The Case for the PLAY-DOH Create ABCs App


Michael Basmajian

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is:

PLAY-DOH Create ABCs App by PlayDate Digital Inc.

Remove the unseemly mess from Play Doh . . . and all the icky creativity that comes along with it. No longer will kids waste precious moments imagining what to make. The PLAY-DOH Create ABC’s app chooses it for them! And every “creation” is exactly the same—perfect! If your children even try to slide a foot or a tail in the wrong place, the app automatically sets it right. No more awkward guesses about what those Play Doh creations are supposed to be—if your little one even bothers to look up from the screen to show you.

TOADY 2013 voters make their case for the PLAY-DOH Create ABCs App:

“[The Play-Doh app takes] special pains to stifle all creativity and enforce conformity.” – David Barker via CCFC Website

“To take the fun out of a toy, just make it digital! ...There is no mess, so no one has to learn about cleaning up. And gone is the tactile enjoyment of rolling and cutting and squishing and being creative.”– Sarah via CCFC Website

“Play-Doh should be a sensory experience that is open-ended and encourages creativity and imaginative play, this app does none of that.” – TD via CCFC Website

“The purpose of Play-Doh is to inspire kids to think creatively in three dimensions and use their hands.” – Chris Morran, The Consumerist

“An app will never get across the… joy of molding your own creations.” Mary Gannon, Lakewood, OH, via email

 “In our world, the electronics will come way too soon as it is so let's encourage the children to do their work of play without them.” - Elizabeth Campbell via email

“It is totally antithetical to what the Play-Doh experience is supposed to be- tactile and 3D experimentation with form in REAL reality. Maybe it should be called Play-Duh!” – Margaret Carriero, via email

If you have yet to make your pick for the 2013 TOADY award, you have until Sunday, December 8th to do so! Click Here to cast your vote!