Body Image

Packaging Boyhood: Saving Our Sons from Superheroes, Slackers, and Other Media Stereotypes

Boys are overwhelmed with media images that encourage slacking over studying, competition over teamwork,
power over empowerment, and being cool over being yourself. Packaging Boyhood presents a survey of over
600 American boys, who offer their insights into boy stereotypes. It also provides advice for parents
about how to talk to boys about boyhood in media.

Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture

The author of Cinderella Ate My Daughter sets out to discover the origins and ramifications of the
girlie-girl culture. She goes to Disney, the American Girl Place, the toy industry’s largest trade show,
and she attends a Miley Cyrus concert. She talks with historians, marketers, psychologists,
neuroscientists, parents, and with children themselves to uncover the impact that the girlie-girl culture
has on girls’ identities and futures.

Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes

Girls are overwhelmed with media images that encourage them buy beauty products, to shop, and to pay
attention to fashion. Packaging Girlhood explores how media cheapens relationships; it explores the
absence of good women role models in popular culture, and the sexualization of girls. It offers ways to
help girls navigate through these images, so they can make positive choices.

Shaping Youth

Shaping Youth is a nonprofit counter-marketing consortium using the power of media for positive change. Our goal is to flip harmful messages impacting the emotional and physical well-being of children, and promote a healthier worldview for kids.


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