Commercializing Babyhood

Let's Stop Your Baby Can Read's Deceptive Advertising

On April 12, 2011, CCFC filed a Federal Trade Commission complaint against Your Baby Can Read!, a $200 video series that encourages parents to put infants as young as three months in front of screens. The complaint is part of our ongoing campaign to support parents’ efforts to raise healthy babies by stopping the false and deceptive marketing of “educational” baby videos.

Tell Disney: Stop Branding Newborns in Hospitals

Disney is taking cradle-to-grave marketing to a new low, branding babies literally at birth.

The company has hired Our365–a newborn photography service/marketing firm–to promote its new Disney Baby line in maternity hospitals around the country. Moms who request a newborn portrait during their hospital stay are pitched Disney Baby by their photographer, given a branded onesie, and encouraged to sign up for email alerts from DisneyBaby.com. 

CCFC Statement on the FTC’s Failure to Take Enforceable Action Against Baby Einstein and Brainy Baby for False and Deceptive Marketing

Date of Release: 

Thursday, December 6, 2007

December 6, 2007
Contact: Josh Golin (617-896-9369; josh<at>commercialfreechildhood.org)
For Immediate Release

CCFC Statement on the FTC’s Failure to Take Enforceable Action Against Baby Einstein and Brainy Baby for False and Deceptive Marketing

CCFC to Disney: Where’s the Beef? Show us the Evidence that Baby Einstein Videos are Beneficial to Babies

Date of Release: 

Thursday, August 16, 2007

August 16, 2007 
Contact: Dr. Susan Linn (617.278.4282; susan<at>commercialfreechildhood.org)
For Immediate Release

CCFC to Disney:  Where’s the Beef?
Show us the Evidence that Baby Einstein Videos are Beneficial to Babies 

Statement of CCFC’s Dr. Susan Linn on Important New Study: Slower Language Development for Infants who Watch Baby Media

Date of Release: 

Tuesday, August 7, 2007

August 7, 2007
Contact: Josh Golin (617-896-9369; josh<at>commercialfreechildhood.org)  
For Immediate Release

  Statement of CCFC’s Dr. Susan Linn on Important New Study:
Slower Language Development for Infants who Watch Baby Media

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