Commercializing Babyhood

Don't Let Disney Silence Us: A Message From CCFC

After ten incredibly successful years, the Campaign for a Commercial-Free Childhood has been forced to leave Judge Baker Children’s Center (JBCC), a Harvard-affiliated children’s mental health center in Boston. CCFC now has a wonderful new home at Third Sector New England, an organization devoted to promoting a more just and democratic society.

Baby Einstein Update: We're making a huge difference

Our successful campaign to persuade Disney to give refunds to parents who purchased Baby Einstein videos has become a huge international story.  Media coverage includes a front page story in The New York Times ("No Genius in Your Crib?  Get a Refund"); stories on Good Morning America and the CBS Evening News; and articles in hundreds of newspapers throughout the

Another CCFC Victory: Disney Offers Refund on Baby Einstein Videos

We've got great news.  CCFC's ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success.  We've persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years.  The refund is only available for a limited time, so please help us spread the word now!

Disney No Longer Marketing Baby Einstein Videos as Educational

As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos.  In 2006, CCFC filed an FTC complaint against Baby Einstein for making false and deceptive claims about the educational value of their products.  In December, the FTC decided not to take enforceable action against Baby Einstein when the company promised to “take appropriate steps to ensure that any future advertising claims of educational and/or developmental benefit for children a

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