Commercializing Play

Transcript of The Real Tooth Fairies Investment Pitch

Turns out The Real Tooth Fairies, LLC really didn’t want you to see their pitch to investors. Fortunately (but admittedly, not as much fun), there’s a transcript!

Can you believe that a childhood character known by millions worldwide has not yet been licensed? Every night, millions of children around the world put a lost tooth under their pillow and wait for the Tooth Fairy to come.

Yes-s-s! It’s another letter from my Real Tooth Fairy! … Wait a minute. I need to go show my mom. MOM!

Save the Tooth Fairy!

CCFC has uncovered a ploy by past and present toy-industry executives who are looking to brand the Tooth Fairy. “Can you believe,” begins a video aimed exclusively at potential investors, “that a childhood character known by millions worldwide has not yet been licensed?” To the alluring “ca-ching” of a cash register ringing up sales, a voice-over exclaims, “With a target audience of 10 million US girls ages 6 to 10 who lose 20 teeth, that translates to 200 million Tooth-Fairy moments. And biology guarantees that will never stop.”

An Interview with Susan Linn


The Association of Library Services for Children

The ALSC Intellectual Freedom Committee recently asked her a few questions about her background and how she got involved in her chosen field.

  1. You are the co-founder and director of the coalition Campaign for a Commercial-Free Childhood. What led you to enter this field of study and advocacy and why do you think it is important?

    Susan Linn

Unplugged Play

Read Unplugged Play for ideas of unplugged activities to enjoy with your family. This book offers 710 games and activities to bring out your child's creative, playful side. Most activities are recommended for 1 to 10 year olds.

Slow Family Living

Slow Family Living is an easy-to-read book that teaches families how to slow down and enjoy each other. In our fast-paced world, we often forget that we have choices in how to spend our time and that time with our families is precious. Slow Family Living features seventy five tips on how to slow down and prioritize family time. Noll advocates for checking in with your family's lifestyle, playing and learning together and resisting the pressures of commercialism.

No Purchase Necessary


CCFC Member Bethany Stewart

I recently attended the Campaign for a Commercial Free Childhood summit.  Interestingly enough, Lenore Skenazy of Free Range Kids, opened the event by talking not about marketing to kids, but instead about the effects of marketing and media on parents.  While marketers know that sex sells nearly everything, they also know fear and insecurity sell just about everything else.  They know how to get our attention - make us think for a second that our children might not be living to their full potential or heaven fo

Commercialism Creeps In


Brandy King

Do you ever look around your house and realize that despite all your good intentions, commercialism has somehow crept in?  When my son was born in 2008 I vowed to keep commercialism out of our house.

Five years later, I've got two kids (ages 4.5 and 2), vehicles from Cars strewn about our family room, and the Thomas the Train theme song bursting out of an engine I just stepped on. So sometimes I look around and think:

How did this happen???


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