Commercializing Play

Too Much and Too Many: How Commercialism and Screen Technology Combine to Rob Children of Creative Play

Hands-on creative play is essential to children's health and wellbeing; however, the dominant marketing-driven, media-saturated culture undermines it. Unlimited access to screens deprives children of time spent in creative play, and the set characters and scripts that children observe constrict their imagination. Children need to be provided with the time, space, and tools for make-believe.


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