As advocates for deep change know, big success is often preceded by small incremental changes that may go unnoticed by the general public. It seems the effort to stop fast food companies from hawking toys to kids is gaining ground.
Last week I was watching Friday Night Lights (a great show if I don’t fret about the product placement) and blithely forwarding through the commercials when an ad for McDonald’s Happy Meals stopped me cold. There were no toys. Intrigued, I rewound and watched in real time: