Save the Tooth Fairy!

CCFC has uncovered a ploy by past and present toy-industry executives who are looking to brand the Tooth Fairy. “Can you believe,” begins a video aimed exclusively at potential investors, “that a childhood character known by millions worldwide has not yet been licensed?” To the alluring “ca-ching” of a cash register ringing up sales, a voice-over exclaims, “With a target audience of 10 million US girls ages 6 to 10 who lose 20 teeth, that translates to 200 million Tooth-Fairy moments. And biology guarantees that will never stop.”

iOppose Inc.

iOppose Inc., is a nonprofit organization, founded by Carol Conklin, to promote intervention efforts with individuals at risk for developing deviant sexual behavior, prevent child sexual abuse, and interrupt the early sexualization of children and adolescents.

Sexualizing Childhood

Children today are inundated with media and marketing that use sex to sell products. Embedded in these sexualized images are harmful messages that equate personal value with sexual appeal and turn sex into a commodity. Movies, music, TV programs, video games, and even toys marketed to children are rife with degrading images that objectify and sexualize girls and woman. Boys are also affected when sex is commodified, presented in the context of harmful stereotypes, and intertwined with power and violence. 

Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture

The author of Cinderella Ate My Daughter sets out to discover the origins and ramifications of the
girlie-girl culture. She goes to Disney, the American Girl Place, the toy industry’s largest trade show,
and she attends a Miley Cyrus concert. She talks with historians, marketers, psychologists,
neuroscientists, parents, and with children themselves to uncover the impact that the girlie-girl culture
has on girls’ identities and futures.

Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes

Girls are overwhelmed with media images that encourage them buy beauty products, to shop, and to pay
attention to fashion. Packaging Girlhood explores how media cheapens relationships; it explores the
absence of good women role models in popular culture, and the sexualization of girls. It offers ways to
help girls navigate through these images, so they can make positive choices.


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