So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids

Popular culture and technology overwhelm children with graphic sexual messages. Diane E. Levin, Ph.D. and
Jean Kilbourne, Ed.D., experts in early childhood development and the impact of the media on children and
teens, offer parents strategies to counter the sexualization of children. They offer suggestions, sample
dialogues, and stories from families dealing with these issues.

Shaping Youth

Shaping Youth is a nonprofit counter-marketing consortium using the power of media for positive change. Our goal is to flip harmful messages impacting the emotional and physical well-being of children, and promote a healthier worldview for kids.

We Did It: Scholastic Expels the Bratz from Schools

Thanks to CCFC members, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools. 

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.


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