December 2010

Go Screen-Free With CCFC!; Shape Up, Scholastic! Lysol Songs in Classrooms?; CCFC's Guide to Commercial-Free Holidays; Send in Your Nominations for CCFC's Annual TOADY Award; Important New Report Chronicles School Commercialism Trends; Recommended Listening: “How Can We Protect Kids From Marketers?” with CCFC’s Susan Linn; Adults & Children Together (ACT) Against Violence Joins CCFC; Support CCFC's Year-End Campaign

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Go Screen-Free With CCFC!

CCFC is now the official new home of Screen-Free Week (formerly TV-Turnoff), the annual celebration where millions of people turn off screens and turn on the world around them.  What would you and your family do with an extra 20, 30, or even 50 hours a week?  Find out during CCFC's inaugural Screen-Free Week on April 18-24, 2011!

We'll be sending more information about how to organize a Screen-Free Week in your home, your school, or community.

In the mean time, you can check for updates and resources.  If you're on Facebook, click here to become a fan of Screen-Free Week and share strategies and suggestions for screen-time alternatives.

Shape Up, Scholastic!  Lysol Songs in Classrooms?

Yet again, Scholastic is abusing its privileged position in schools.  This time the company is being paid to promote Lysol in preschool and elementary school classrooms.  Scholastic is encouraging teachers to make up songs with their students in order to enter a Lysol contest and even to pass out Lysol-sponsored homework assignments!

If you’re concerned about this partnership -- or any of Scholastic’s in-school marketing -- we encourage you to visit our brand new Shape Up, Scholastic! campaign page.  There you can register your complaints directly with Scholastic (and we’ll get a copy, too, so we can follow up on your concerns).

CCFC's Guide to Commercial-Free Holidays


Looking for some respite from commercialized holidays?

Try our guide!

Send in Your Nominations for CCFC's Annual TOADY Award

Has your jaw hit the floor while scanning the toy aisles this holiday season?  If so, let us know!  We're looking for nominees for CCFC's  annual TOADY (Toys Oppressive And Destructive to Young Children) Award.  On February 12, the Toy Industry Association will gather to present their TOTY (Toy Of The Year) Awards.  But first, in honor of the industry that has led the way in commercializing childhood, CCFC will present the dreaded TOADY.  The deadline for nominations is January 10, 2011.  Previous winners include the Barbie Dallas Cowboys Cheerleader and Nickelodeon’s Addicting Games website.

Email your nominations to ccfc(at)  To view last year's nominees and why they were selected, please visit:

Important New Report Chronicles School Commercialism Trends

The Commercialism in Education Research Unit (CERU) released its thirteenth annual report on school commercialism: Effectively Embedded: Schools and the Machinery of Modern Marketing.  This year’s report details some disturbing trends, including how, due to current economic conditions, parents, teachers and administrators seem increasingly open to “school-business partnerships” as a way of fending off program cuts.  In addition to examining different types of in-school marketing, Effectively Embedded includes a special focus on marketers rising preference for “embedded advertising,” both in and out of schools.  The report also details the activities of advocates –- in the U.S. and abroad –- in the ongoing struggle for commercial-free schools.  A must-read for anyone concerned about the corporate takeover of our schools:

Recommended Listening:  “How Can We Protect Kids From Marketers?” with CCFC’s Susan Linn

CCFC’s Dr. Susan Linn was recently a guest on “Your Call” on KALW radio in San Francisco.  The show was an interesting and lively debate about how marketing to children is evolving and what we can do to protect kids in the digital age.  For more information and to listen, please visit

Adults & Children Together (ACT) Against Violence Joins CCFC

CCFC welcomes our newest organizational member, Adults & Children Together (ACT) Against Violence.  The ACT Raising Safe Kids (RSK) Program is a national research-based initiative designed to educate communities and families to create safe, healthy environments that protect children and youth from violence.  It is certified by the American Psychological Association and the National Association for the Education of Young Children (NAEYC). RSK is an 8-workshop program for parents and caregivers of children ages 0-8.  The program aids caregivers with understanding:

  • How exposure to violence affects children’s development, behavior and self-esteem
  • How to keep children safe with TV, internet and video games
  • Protective factors including effective parenting skills, parenting styles and temperament

For more information, please visit:  For a complete list of CCFC organizational members, please visit  If your organization is interested in becoming a member of CCFC, please email us at ccfc(at)