Kellogg Agrees to New Standards for Food Marketing to Children: Settlement Agreement with CCFC and CSPI will limit junk food adverts

(June 14) Today, as part of a settlement agreement with CCFC and the Center for Science in the Public Interest (CSPI), Kellogg announced major restrictions in the way that they will market food to children.  In return CCFC, CSPI and two Massachusetts parents will not proceed with a planned lawsuit against Kellogg.

Fire Shrek! List of Shrek Food

Citing the numerous junk food promotions linked to Dreamworks’ May 18th  release of Shrek the Third, the Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign to urge the U.S. Department of Health and Human Services (HHS) to remove  Shrek from his role as spokescharacter for the department’s healthy lifestyles and childhood obesity campaign.  CCFC found 17 separate food promotions featuring more than seventy different products, most of which are for energy-dense, low-nutrient foods.

Another CCFC Victory: No Violent Videogame Ads on Boston Mass Transit

In a spectacular victory for CCFC, the Massachusetts Bay Transit Authority (MTBA) has agreed to stop advertising explicitly violent video games on its trains and buses.  Their decision was in response to a campaign led by CCFC after we spotted ads for the ultra violent, Mature-rated Grand Theft Auto Vice City Stories plastered over MBTA trains.

Raffi Cavoukian Receives 2006 Fred Rogers Integrity Award

Raffi Cavoukian -  renowned international troubadour, author, and founder of Child Honoring - was the second recipient of the third Fred Rogers Integrity Award.  In his three-decade career, Raffi has refused all commercial endorsement offers, and his triple-bottom-line company has never directly advertised or marketed to children. He is a passionate advocate for a child's right to live free of commercial exploitation.

TIAA-CREF Removes Coke from Social Choice Account

Today, pension giant TIAA-CREF announced that it has removed The Coca-Cola Company from its CREF Social Choice Account.  The announcement comes after a year-long campaign by CCFC that included demonstrations at TIAA-CREF's offices, a public letter signed by leading advocates for children, and calls and emails from CCFC members.

Thanks to all of you who took the time to write or call TIAA-CREF.  And special thanks to CCFC member Fern Gale Estrow, who spoke out at last year's TIAA-CREF annual meeting.

We did it! Hasbro Pulls the Plug on the Pussycat Dolls

Thanks to your activism, Hasbro today announced that they were cancelling their planned line of dolls based on the Pussycat Dolls, a real-life burlesque troupe turned music group famous for their sexualized lyrics and dance routines.  On Monday, CCFC and Dads & Daughters launched a letter-writing campaign urging the toy giant to reverse its plan to market the blatantly eroticized dolls to girls as young as six.  Today, all of our efforts were rewarded when Hasbro issued the following statement:

CCFC Statement at the TIAA-CREF Annual Meeting

Statement at the TIAA-CREF Annual Meeting
Fern Gale Estrow, MS, RD, CDN
Private Nutrition Consultant, Educator and Speaker
Campaign for a Commercial-Free Childhood
July 19, 2005

My name is Fern Gale Estrow. I am a proxy representing a concerned TIAA-CREF shareholder.

I am representing the Campaign for a Commercial-Free Childhood (CCFC), a national coalition that counters the harmful effects of marketing to children.

CCFC’s Comments to the Federal Trade Commission: Industry’s Experiment in Self-Regulation Has Failed

On July 14-15, the Federal Trade Commission will hold a workshop on Marketing, Self-Regulation, and Childhood Obesity. In preparation for the workshop, CCFC submitted comments that declared the current system of advertising industry self-regulation a failure. The comments were signed by fifteen of CCFC’s member organizations.

Star Wars Food Promotions and Selected Nutritional Information

Star Wars: Episode III – Revenge of the Sith promotes unhealthy eating, according to a review conducted by the Campaign for a Commercial-Free Childhood (CCFC). Sixteen separate food promotions feature twenty-five different products, most of which are devoid of nutrients, filled with empty calories and targeted directly to young children. A complete list of Star Wars: Episode III food and beverage promotions is below.



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