Big Soda’s Publicity Stunt


Michele Simon

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Publication Date: 

August 29, 2005

The American Beverage Association (ABA) has been marketing a new responsible image; however, it has spent more money marketing this image than it has spent actually being responsible. The ABA has released a policy aimed at providing lower calorie and/or more nutritious beverages to schools—but the ABA does not directly contract schools, there is no enforcement or oversight mechanism, and the policy only applies to vending machines.


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