Disney's PR Strategy: Keep the Little Consumers Coming

Author: 

Michele Simon

Media Outlet/Source: 

Alternet

Publication Date: 

October 19, 2006

Disney says it is concerned about childhood obesity; however, the company profits by helping junk-food companies market to children. The company's true goal is to get parents to keep buying its products, visiting its theme parks, and promoting the Disney brand.

Issue: 

Resource Type: