Food Marketing to Children in the Context of a Marketing Maelstrom

Author: 

Susan Linn, EdD

Media Outlet/Source: 

Journal of Public Health Policy

Publication Date: 

January 1, 2004

Childhood obesity is a serious public health problem, yet children are targeted as never before with marketing for foods high in sugar, fat, salt, and calories. Food marketing to children is sophisticated, increasingly well-funded, and takes place within the context of a barrage of other kinds of child-targeted marketing. The article recommends that, instead of being viewed as a familial problem, the current marketing maelstrom should be seen as a societal issue.

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