It's Official: Big Food Targets Kids


Michele Simon

Media Outlet/Source: 

Daily Kos

Publication Date: 

August 7, 2008

The Federal Trade Commission (FTC) released a landmark report on food marketing to children. The FTC subpoenaed 44 food and beverage industries to find out how much money is spent targeting youth with marketing. It found that in 2006 companies spent approximately $1,618,600,000. This enormous figure and the context of how children are marketed to are explored.


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