Suing the Pants Off SpongeBob

Author: 

Michele Simon

Media Outlet/Source: 

Alternet

Publication Date: 

February 1, 2006

This article describes how CFCC intended to sue Viacom for using children's cartoon characters to market foods high in fat and sugar to children. These marketing practices take advantage of children’s developmental abilities; they work because children under the age of 8 are too young to understand their persuasive intent.

Issue: 

Resource Type: